Dutch Bros. Coffee: Difference between revisions

Dutch Bros. Coffee
Company type	Privately held
Industry	Drive-thru restaurants; Restaurants ; Retail coffee; Retail beverages
Founded	Grants Pass, Oregon (February 12, 1992)
Founder	Dane Boersma; Travis Boersma
Headquarters	Grants Pass, Oregon, U.S.
Number of locations	172
Area served	Western United States
Products	Whole bean coffee ; Made-to-order beverages ; Bottled beverages ; Merchandise ; Smoothies ;
Services	Coffee
Revenue	US$ 78 million (FY 2010)
Website	www.dutchbros.com

Browse history interactively

← Previous edit Next edit →

Content deleted Content added

VisualWikitext

Inline

Revision as of 15:54, 3 April 2012

Dutch Bros. Coffee is a privately-held drive-through coffee chain headquartered in Grants Pass, Oregon, United States, with company-owned and franchise locations throughout the western United States. Dutch Bros. is the country’s largest privately held, drive-through coffee chain, with 172 stores in 7 western U.S. states.

Dutch Bros. sells espresso-based drinks (hot or cold), smoothies, energy drinks, coffee beans, pastries, snacks, and items such as mugs, tumblers, and t-shirts. Many of the company's products are only offered seasonally and correspond to said season.

History

Founding

Dutch Bros. was founded on February 12, 1992 by thirty-eight-year-old Dane Boersma and his twenty-one-year-old brother Travis Boersma, third-generation dairy farmers in Grants Pass. They decided to buy a double-head espresso machine and experiment with a hundred pounds of coffee in their empty milk house in Grants Pass. After a month of handing out free samples of flavored coffee to friends and family, the duo began serving up mochas and lattes with the one double head espresso machine, a stereo blasting music, and a pushcart set up every morning under a 10-by-10 foot tent in downtown Grants Pass, Oregon. They named their company Dutch Brother’s Coffee Company, or Dutch Bros. Over the next few years, permanent kiosks opened in other parts of the city, including a coffeehouse a few blocks from the original stand.

Expansion and Growth

As a flavored-coffee craze swept through Grants Pass and the surrounding areas, the Boersma brothers' little company began to grow. They worked with local suppliers to ensure quality and commitment to their products and to the “Dutch Creed” (the Optimist’s Creed) that they built their business on: to be positive and love life to the fullest, "to think only the best, to work only for the best and expect only the best." Dutch Bros. roasts all of its own coffee, and the company’s focus is on drive-through coffee shops. The drive-thru and walk up structures are approximately 400 square feet (37 m²) on a half acre site. Some can also be found in shopping center parking lots. They currently offer franchising opportunities to existing franchises and current employees only and the company is the country’s largest privately held, drive-through coffee chain. As of January 2012, there are 172 locations in seven states: Oregon, Washington, California, Nevada, Idaho, Arizona and Colorado.

Charitable Causes

In October 2009, co-founder Dane Boersma died of Lou Gehrig’s disease. In his honor, all locations annually donate one designated day's proceeds to the Muscular Dystrophy Association. In 2010, over $110,000 was donated to MDA for research and family services funding. The company also participates annually in a "Buck for Kids Day," when part of the proceeds benefits regional nonprofit organizations. In 2011, over $93,000 was raised for this cause to further the Dutch Bros. mantra, "make a difference, one cup at a time." In addition to specific causes, over $1,000,000 annually (1% of gross sales) is reinvested into the community by each retail location.

References

Portland Business Journal Honors 40 Under 40, The Portlander, February 18, 2010
Dutch Bros.' Sales Increase in 2009; 10 New Stores Projected for 2010, press release via Business Wire
Dutch Bros. coffee gives back with Buck for Kids Day, Eureka Times-Standard, December 9, 2009
Dutch Bros. Coffee Injects Some "Dutch Luv" Into the Traditional French Press, a November 10, 2008 press release via marketwire.com
"Grants Pass, Ore.-Based Coffee Firm Expands at its Own Pace" Medford Mail Tribune, November 30, 2005.
Notice of Type II Decision Site Development Review (SDR) 2007-00001, from the official website of the City of Tigard, Oregon
Dutch Bros. from Lane PR, Dutch Bros. public relations firm
CNBC Article CNBC Article on "America's Fastest Growing Coffee Chains"

@@ Line 3: / Line 3: @@
 | company_logo      =
 | company_type      = [[Privately held company|Privately held]]
-| foundation        = [[Grants Pass]], Oregon ({{Start date|1992|02|12}})
+| foundation        = [[Grants Pass]], [[Oregon]] ({{Start date|1992|02|12}})
 | founder           = Dane Boersma<br> Travis Boersma
-| location_city     = [[Grants Pass]], Oregon
+| location_city     = [[Grants Pass]], [[Oregon]]
 | location_country  = U.S.
 | key_people        =
@@ Line 11: / Line 11: @@
 | products          = Whole bean coffee <br />Made-to-order beverages <br/>Bottled beverages <br />[[Merchandise]] <br />[[Smoothies]] <br />
 | services          = Coffee
-| locations         = 173<references>Dutch Bros. Company Website</references>
+| locations         = 172<references>Dutch Bros. Company Website</references>
 | area_served       = [[Western United States]]
-| revenue           =
+| revenue           = {{increase}} US$ 78&nbsp;million <small>(FY 2010)</small>
 | operating_income  =
 | net_income        =
@@ Line 22: / Line 22: @@
 | homepage          = [http://www.dutchbros.com/ www.dutchbros.com]
 }}
-'''Dutch Bros. Coffee''' is a privately-held [[drive-through]] [[coffee]] [[Chain store|chain]] headquartered in [[Grants Pass]], [[Oregon]], [[United States]], with company-owned and franchise locations throughout the [[western United States]].
+'''Dutch Bros. Coffee''' is a privately-held [[drive-through]] [[coffee]] [[Chain store|chain]] headquartered in [[Grants Pass]], [[Oregon]], [[United States]], with company-owned and franchise locations throughout the [[western United States]].  Dutch Bros. is the country’s largest privately held, drive-through coffee chain, with 172 stores in 7 western U.S. states.
+Dutch Bros. sells [[espresso]]-based drinks (hot or cold), [[smoothie|smoothies]], [[energy drink|energy drinks]], [[coffee bean|coffee beans]], pastries, snacks, and items such as mugs, tumblers, and t-shirts.  Many of the company's products are only offered seasonally and correspond to said season.
-== History ==
-[[File:Dutch Bros coffee at Minter Bridge - Hillsboro, Oregon.JPG|thumb|Company stand in [[Hillsboro, Oregon]]]]
-Dutch Bros. was founded on February 12, 1992, by brothers Travis and Dane Boersma, former dairy farmers from [[Grants Pass, Oregon|Grants Pass]].  They started serving up mochas and lattes with one double head espresso machine, 100 pounds of coffee, a stereo blasting music, and a pushcart set up every morning under a 10-by-10 foot tent in downtown Grants Pass, Oregon.  Over the next few years, permanent kiosks opened in other parts of the city, including a coffeehouse a few blocks from the original stand.
+==History==
-In 2009 the company claims to have served 23 million cups of coffee, with gross sales of $46 million. Dutch Bros. is believed to be the largest privately-held drive-thru coffee company in the U.S.{{By whom|date=September 2010}} The drive-thru and walk up structures are approximately {{convert|400|sqft|m2}} on a half acre site. Some can also be found in shopping center parking lots.
+===Founding===
+[[File:Dutch Bros coffee at Minter Bridge - Hillsboro, Oregon.JPG|right|thumb|Company stand in [[Hillsboro, Oregon]]]]
+Dutch Bros. was founded on February 12, 1992 by thirty-eight-year-old Dane Boersma and his twenty-one-year-old brother Travis Boersma, third-generation dairy farmers in [[Grants Pass, Oregon|Grants Pass]].  They decided to buy a double-head [[espresso]] machine and experiment with a hundred pounds of coffee in their empty milk house in Grants Pass.  After a month of handing out free samples of flavored coffee to friends and family, the duo began serving up [[Cafe mocha|mochas]] and [[latte|lattes]] with the one double head espresso machine, a stereo blasting music, and a pushcart set up every morning under a 10-by-10 foot tent in downtown Grants Pass, Oregon.  They named their company Dutch Brother’s Coffee Company, or Dutch Bros.  Over the next few years, permanent kiosks opened in other parts of the city, including a coffeehouse a few blocks from the original stand.
+===Expansion and Growth===
-In addition to fundraiser days for non-profit organizations such as the [[Muscular Dystrophy Association]] and the [[American Cancer Society]], the company reinvests one percent of annual gross sales back into the community, donating nearly $1,000,000 in 2009 to nonprofit organizations.
+As a flavored-coffee craze swept through Grants Pass and the surrounding areas, the Boersma brothers' little company began to grow.  They worked with local suppliers to ensure quality and commitment to their products and to the “Dutch Creed” (the Optimist’s Creed) that they built their business on: to be positive and love life to the fullest, "to think only the best, to work only for the best and expect only the best."  Dutch Bros. roasts all of its own coffee, and the company’s focus is on drive-through coffee shops.  The drive-thru and walk up structures are approximately {{convert|400|sqft|m2}} on a half acre site.  Some can also be found in shopping center parking lots.  They currently offer franchising opportunities to existing franchises and current employees only and the company is the country’s largest privately held, drive-through coffee chain.  As of January 2012, there are 172 locations in seven states: [[Oregon]], [[Washington (U.S. state)|Washington]], [[California]], [[Nevada]], [[Idaho]], [[Arizona]] and [[Colorado]].
+==Charitable Causes==
-As of December 2011, there are 173 locations in seven states: [[Oregon]], [[Washington (U.S. state)|Washington]], [[California]], [[Nevada]], [[Idaho]], [[Arizona]] and [[Colorado]].
+In October 2009, co-founder Dane Boersma died of Lou Gehrig’s disease.  In his honor, all locations annually donate one designated day's proceeds to the [[Muscular Dystrophy Association]].  In 2010, over $110,000 was donated to MDA for research and family services funding.  The company also participates annually in a "Buck for Kids Day," when part of the proceeds benefits regional nonprofit organizations.  In 2011, over $93,000 was raised for this cause to further the Dutch Bros. mantra, "make a difference, one cup at a time."  In addition to specific causes, over $1,000,000 annually (1% of gross sales) is reinvested into the community by each retail location.
 == References ==
@@ Line 42: / Line 45: @@
 * [http://www.tigard-or.gov/city_hall/departments/cd/current_planning/land_use/docs/SDR2007-00001.pdf Notice of Type II Decision Site Development Review (SDR) 2007-00001], from the  official website of the City of [[Tigard, Oregon]]
 *[http://www.lanepr.com/case-studies-food-beverage/dutch-bros Dutch Bros.] from Lane PR, Dutch Bros. public relations firm
+*[http://www.cnbc.com/id/44344031?slide=4 CNBC Article] CNBC Article on "America's Fastest Growing Coffee Chains"
 [[Category:Coffee houses of the United States]]