Teletón (Mexico): Difference between revisions
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From 1997 to 2004, Mexican actress and pop star [[Lucero (actress)|Lucero]] was involved in every telethon as the main spokesperson for most of the broadcast, alongside different news anchor and host of other Televisa programs. In 2003, a scandal involving security guards and the press made her to have her role been downplayed, and other Televisa personalities have been included in the broadcast. |
From 1997 to 2004, Mexican actress and pop star [[Lucero (actress)|Lucero]] was involved in every telethon as the main spokesperson for most of the broadcast, alongside different news anchor and host of other Televisa programs. In 2003, a scandal involving security guards and the press made her to have her role been downplayed, and other Televisa personalities have been included in the broadcast. |
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While the main reason of the Teleton is to provide help with the rehabilitation of children that suffer of different brain and mobility discapacities, in 2009 ''Teletón'' expanded the objectives to provide help in the treatment of children diagnosed with cancer, hence another event was |
While the main reason of the Teleton is to provide help with the rehabilitation of children that suffer of different brain and mobility discapacities, in 2009 ''Teletón'' expanded the objectives to provide help in the treatment of children diagnosed with cancer, hence another event was conceived, ''Pelonton'', consisting of the people donating locks of hair in order to create wigs for those children that suffered loss hair due to cancer treatment. |
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==CRIT locations== |
==CRIT locations== |
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Revision as of 20:36, 23 August 2012
The Teletón in Mexico is an annual 24-plus-hour TV and radio broadcast, started in 1996, to raise money for children's rehabilitation centers (known as Centro de Rehabilitación Infantil Teletón or CRIT – "Teletón Children's Rehabilitation Center" in English) for disabled children. Mexico's proposal was due to the initiative of Fernando Landeros. The Mexican Teletón is produced by Televisa and more than 500 Mexican and foreign media; more than 100 commercial firms sponsor the event. The telethon's mission is "to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions".
Since 1997, Teletón has begun on the first Friday in December. The 2010 Teletón was held on December 3–4; as always, it was seen as "a project of national unity where Mexicans have the chance to gather and work for the same cause". From 1996–2003, the end of the event was marked by a concert in Azteca Stadium. Since 2004, the venue has varied: in 2004–2005 it was held at Mexico City's Zócalo, in 2006 at the Foro Sol and in 2007–2008 it was moved to the National Auditorium.
Besides creating CRITs all around the country, the CRIT system and the Universidad Autónoma del Estado de México (UAEM) signed an agreement in 2000 creating two bachelors-degree programs training professionals to work with children at the CRITs, and created the Instituto Teletón de Estudios Superiores (ITESUR) (located next to the first CRIT constructed). ITESUR is the only university in Mexico that grants degrees in occupational and physical therapy.
From 1997 to 2004, Mexican actress and pop star Lucero was involved in every telethon as the main spokesperson for most of the broadcast, alongside different news anchor and host of other Televisa programs. In 2003, a scandal involving security guards and the press made her to have her role been downplayed, and other Televisa personalities have been included in the broadcast.
While the main reason of the Teleton is to provide help with the rehabilitation of children that suffer of different brain and mobility discapacities, in 2009 Teletón expanded the objectives to provide help in the treatment of children diagnosed with cancer, hence another event was conceived, Pelonton, consisting of the people donating locks of hair in order to create wigs for those children that suffered loss hair due to cancer treatment.
CRIT locations
The first Teletón was broadcast on December 12, 1997, produced by Televisa and 70 other communications media. By the end of the broadcast, its goal was surpassed. Since then, the goal has been the same amount raised the previous year, plus one Mexican peso.
As of 2007, Teletón had met its goal each year, producing surpluses which allowed the construction of thirteen CRITs. The location of some CRITs is chosen on a geographical basis, so that every region has at least one; the goal is to build one in every state. Others are built in areas which have "earned" them with funds raised:
- Mexico State - May 13, 1999
- Jalisco - September 29, 2000
- Oaxaca - December 7, 2001
- Aguascalientes - December 6, 2002
- Coahuila - December 5, 2003
- Guanajuato - December 5, 2003
- Hidalgo - November 25, 2005
- Chihuahua - November 23, 2006
- Chiapas - November 28, 2006
- Quintana Roo - November 29, 2007
- Nezahualcóyotl, Mexico State - November 27, 2007
- Tamaulipas - November 26, 2008
- Yucatán - January 14, 2009
- Veracruz - November 18, 2009
- Durango - November 25, 2009
- Sonora - November 15, 2010
- Baja California Sur - November 23, 2010
- Puebla - Noviember 24,2011
- Mexico City - November 25,2011
Media participation
In its first broadcast, Teletón counted the participation of 70 national media; the TV and radio stations affiliated with Televisa made it a nationwide campaign. The 2007 broadcast had the participation of more than 500 national and international media; one exception is the other major Mexican TV network, TV Azteca, due to a signal-distribution conflict. 2007 also marked the first time donations were received from foreign countries (from Spain, and from the Hispanic population in the United States and Canada.
| Year | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Media | 70 | 229 | 287 | 336 | 392 | 428 | 471 | 506 | 560 | 577 | 580 |
| Media | Number (2007) |
|---|---|
| TV Stations | 72 |
| Radio Stations | 77 |
| Newspapers | 192 |
| Magazines | 131 |
| External Media | 103 |
| International Media | 5 |
| Total | 580 |
Broadcasts
| Broadcast | Dates | Goal in MXN | Total Raised | Surplus (%) | Approx. USD[1] | Motto | Translation | Mission |
|---|---|---|---|---|---|---|---|---|
| Teletón México 1997 | December 12–13 | $80,000,000 | $138,496,840 | +73.12% | $17,015,608 MXN 8.1394 = USD 1 |
"Juntos haremos el milagro" | "Together we will make the miracle" |
|
| Teletón México 1998 | December 4–5 | $138,496,841 | $142,937,440 | +3.20% | $14,365,571 MXN 9.95 = USD 1 |
"El amor hace milagros" | "Love makes miracles" |
|
| Teletón México 1999 | December 3–4 | $142,937,441 | $158,224,117 | +10.70% | $16,598,212 MXN 9.5326 = USD 1 |
"El amor hace milagros" | "Love makes miracles" |
|
| Teletón México 2000 | December 8–9 | $158,224,118 | $201,168,475 | +27.14% | $21,019,641 MXN 9.5705 = USD 1 |
"Vamos a dar" | "Let's give" |
|
| Teletón México 2001 | December 7–8 | $201,168,476 | $207,408,620 | +3.10% | $22,446,577 MXN 9.2401 = USD 1 |
"Te estamos esperando" | "We're waiting for you" |
|
| Teletón México 2002 | December 6–7 | $207,408,621 | $217,876,247 | +5.05% | $21,266,178 MXN 10.2452 = USD 1 |
"¡Un paso más!" | "One more step!" |
|
| Teletón México 2003 | December 12–13 | $217,876,248 | $247,759,351 | +13.72% | $22,145,691 MXN 11.1877 = USD 1 |
"Lo hacemos todos" | "We all make it" |
|
| Teletón México 2004 | December 3–4 | $247,759,352 | $305,650,421 | +23.37% | $27,424,153 MXN 11.1453 = USD 1 |
"Unidos por el amor" | "Together for love" |
|
| Teletón México 2005 | December 2–3 | $305,650,422 | $349,190,470 | +14.25% | $33,178,187 MXN 10.5247 = USD 1 |
"Ayudar es amar" | "To help is to love" |
|
| Teletón México 2006 | December 8–9 | $349,190,471 | $420,369,748 | +20.38% | $38,723,055 MXN 10.8558 = USD 1 |
"Necesitamos tu amor" | "We need your love" |
|
| Teletón México 2007 | December 7–8 | $420,369,749 | $439,968,534 | +4.66% | $40,599,862 MXN 10.8367 = USD 1 |
"El Teletón eres tú" | "You are the Teletón" |
|
| Teletón México 2008 | December 5–6 | $439,968,535 | $440,404,909 | +0.09% | $32,119,382 MXN 13.7115 = USD 1 |
"El Teletón lo haces tú" | "You make the Teletón" |
|
| Teletón México 2009 | December 4–5 | $440,404,910 | $443,341,815 | +0.66% | $35,194,517 MXN 12.5969 = USD 1 |
"No Hay Imposibles" | "Nothing is impossible" |
|
| Teletón México 2010 | December 3–4 | $445,268,576 | $446,851,910 | +0.03 | $36,229,865 MXN 12.3338 = USD 1 |
"Lo mejor de ti, hace grande Mexico" | "The best of you makes Mexico great" |
|
| Teletón México 2011 | December 3–4 | $446,851,911 | $450,346,218 | + | $32,944,127.139 MXN 13.6700 = USD 1 |
"Caminemos juntos" | "Lets walk together" |
|
Sponsors
The Teletón production is supported by enterprises who also finance year-round expenses of the CRITs. There is only one sponsor for each product category.
The first broadcast had nine sponsors; by 2008 the number was 26. Some businesses which have participated are:
| Sponsor | Industry | Years Participating |
|---|---|---|
| Nacional Monte de Piedad | Financial services (pawnbroking) | 12 |
| Banamex | Financial services (banking) | 12 |
| Fundación Telmex | Philanthropy | 12 |
| Farmacias del Ahorro | Pharmacy | 12 |
| Telcel | Mobile phone carrier | 11 |
| Office Depot | Retail (office supplies) | 11 |
| La Costeña | Food (preserves) | 10 |
| Alpura | Food (dairy products) | 10 |
| Hidrosina | Energy (gasoline) | 10 |
|
Philanthropy | 9 |
| Fud | Food (cold cuts) | 9 |
| Mattel | Toys and games | 8 |
| Hewlett-Packard (HP) | Computer systems, peripherals, software, consulting, IT services | 6 |
| Metlife | Finance and insurance | 5 |
| Homex | Developer | 5 |
| Acros | Home appliances | 3 |
| Andrea | Catalog retailing (shoes) | 3 |
| La Europea | Retailing (wine and gourmet food) | 2 |
| Holanda | Ice cream | 2 |
| DHL | Air courier | 2 |
| Omnilife | Business group | 1 |
| Seguritech | Security systems | 1 |
| Schering-Plough | Pharmaceutical | 1 |
| Hoteles/Resorts Misión | Hospitality | 1 |
| José Cuervo | Distillery | 1 |
| Grupo Rotoplas | Water puritification technology | 1 |
| Domino's Pizza | Pizza delivery | 1 |
Notes
- ^ MXN/USD equivalence made with exchange rate current at time of event
External links
- Official Website - Teletón México
- ORITEL - Organización Internacional de Teletones (Pan-Latin-American organisation which Teletón Mexico is a part of)