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==External links==
==External links==
*[http://www.facebook.com/pages/96rock-Raleigh/126428547402722/ Radio 96.1 Facebook page]
*[http://www.facebook.com/pages/96rock-Raleigh/126428547402722/ Radio 96.1 Facebook page]
*[http://wbbb.tunegenie.com/ Radio 96.1 TuneGenie playlist page]
*[http://wbbb.tunegenie.com/ Radio 96.1 TuneGenie On Air Playlist page]
*[http://www.twitter.com/96rockRadio/ Radio 96.1 Twitter page]
*[http://www.twitter.com/96rockRadio/ Radio 96.1 Twitter page]



Revision as of 02:56, 25 September 2012

WBBB
Broadcast areaRaleigh/Durham
Research Triangle
Frequency96.1 MHz
BrandingRadio 96.1
Programming
FormatAdult hits
Ownership
OwnerCurtis Media Group
WKIX-FM, WQDR-FM, WYMY, WWPL, WFNL, WPTF, WPTK
History
First air date
1949 (as WNAO-FM)
Former call signs
WNAO-FM (1949-1959)
WKIX-FM (1959-1970s)
WYYD (1970s-1980s)[citation needed]
WYLT (1980s-1985)
WYLT-FM (1985-1993)
WKIX-FM (1994-1998)[1][2]
Call sign meaning
We're Building a Better Burlington (used by another station)[3]
Technical information
Facility ID889
ClassC0
ERP100,000 watts
HAAT300 meters
Transmitter coordinates
35°41′7″N 78°43′14″W / 35.68528°N 78.72056°W / 35.68528; -78.72056
Links
WebcastListen Live
Websiteradio961.com

WBBB ("Radio 96.1"), is an adult hits radio station based in Raleigh, North Carolina.

History

The station was signed on in 1949 by the Raleigh News and Observer as WNAO-FM to simulcast sister station WNAO, 850 AM. In 1959 the station became WKIX-FM, simulcasting much of sister AM WKIX's top 40 format. This move was out of necessity as WKIX-AM's 10 kW signal was powered down to a directional 5 kW at night, preventing the station from having full area coverage. In the 1970s, WKIX-FM changed format to easy listening WYYD. The station changed its letters to WYLT and became a satellite MOR station in the mid-80s, and began playing soft adult contemporary music soon after that. In 1994, WYLT traded call letters with co-owned WKIX and switched to country.[4] When the station switched to mainstream rock on January 28, 1998, the WBBB letters were taken from a Burlington, North Carolina radio station at 920 AM (which had originally signed on as WPCM). WBBB was called "Real Rock, 96rock" then transitioned to "The Rock Station, 96rock". They later dropped the first half of their name and became known simply as 96rock and went by the motto "Everything That Rocks."

In November, 2011, WBBB rebranded as "Radio 96.1", playing music from the 1970s-2000s. In June 2012, Radio 96.1, becoming the highest rated radio statio amongst adults aged 25-54 in the Raleigh-Durham Arbitron market.[citation needed]

(WBBB's logo under previous "96rock" branding)


References

  1. ^ "Call Sign History (WBBB)". FCC Media Bureau CDBS Public Access Database. Retrieved 2009-03-24.
  2. ^ David Menconi, "Station Opts for Format of 'Real Rock'", The News & Observer, January 29, 1998.
  3. ^ "Callsign Cryptology". Archived from the original on 2009-10-22. Retrieved 2008-07-28.
  4. ^ David Menconi, "WYLT Changes Format, Call Letters - Station Chucks Alternative Rock for Country Digs", The News & Observer, January 5, 1994.