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==External links==
==External links==
*{{official|http://www.pulse102.com/}}
*{{official|http://www.pulse102.com/}}
*[http://www.facebook.com/Pulse102 Pulse 102 Facebook page]
*[http://wwpl.tunegenie.com/ Pulse 102 TuneGenie On Air Playlist page]
*[http://wwpl.tunegenie.com/ Pulse 102 TuneGenie On Air Playlist page]
*[http://wwpl.tunegenie.com/listenlive/#/#/ Pulse 102 TuneGenie On Air Listenlive page]
*[http://wwpl.tunegenie.com/listenlive/#/#/ Pulse 102 TuneGenie On Air Listenlive page]

Revision as of 05:44, 25 September 2012

WWPL
WWPL logo
Broadcast areaRaleigh-Durham, North Carolina
Goldsboro, North Carolina
Frequency102.3 MHz
BrandingPulse 102
Programming
FormatContemporary Hit Radio
Ownership
OwnerCurtis Media Group
WKIX-FM, WFNL, WQDR-FM, WBBB, WYMY, WPTF, WPTK
History
First air date
1990
Former call signs
WWMY 03/04/2010-10/27/2010
WKIX 12/24/2008-03/04/2010
WWNF 12/29/2006-12/24/2008
WKIX 03/12/2001-12/29/2006
WKIX-FM 02/28/2001-03/12/2001
WEQR 09/20/1991-02/28/2001
WOKN-FM 09/24/1982-09/20/1991[1]
Call sign meaning
WW PuLse
Technical information
Facility ID61259
ClassA
ERP2,600 watts
HAAT153.4 meters
Transmitter coordinates
35°34′43″N 78°26′10″W / 35.57861°N 78.43611°W / 35.57861; -78.43611
Links
WebcastListen live
Websitewww.pulse102.com

WWPL (102.3 FM) is a radio station licensed to Smithfield, North Carolina broadcasting a contemporary hit radio format. The station is owned by Curtis Media Group.

History

WOKN was urban contemporary before picking up the WEQR letters and adult contemporary format of what is now WYMY in 1990. WEQR simulcast WEQQ in Pinetops with a hot adult contemporary format and the name "The Double Q".[2]

Beasley Broadcast Group sold WEQR to Curtis Media in the mid-1990s.[3]

WEQQ became WKTC in 1998 and WEQR continued with the format until 2001, when the station began simulcasting WKXU; the country music format and WKIX letters moved from 96.9 FM.[1][2][4] Branding during this time included Kicks 102.3[5] and Country 102.[6]

The station swapped call letters with 97.7 FM in Kinston in 2006, becoming WWNF.[1][4] The country music format also moved to 97.7 FM, and on February 1, 2007,[citation needed] WWNF began to simulcast Raleigh oldies station WWMY.[3]

WWNF assumed the WKIX call letters once again late in 2008.[1]

In early 2010, WKIX and WWMY swapped call letters [1][7] and 102.3 FM planned to transmit a new format from a new tower site on Little Creek Church Road near Clayton in Johnston County.

WWMY ended its simulcast with WKIX-FM on October 23, 2010 and began stunting with future simulcast partner WKXU, which also moved to a new transmitter location, as part of a change in city of license from Goldsboro to Smithfield. On October 27, WWMY became WWPL,[1] and WKXU became WPLW. On October 31, the stunting ended and both stations debuted their new rhythmic contemporary format as "Pulse 102".[8] The format is described as "sort of the hip-hop and R&B that has crossed over into Top 40."[9] Its primary target audience is women aged 25 to 34, and is expected to compete with Radio One station K 97.5 and Clear Channel's G105 and 93.9 Kiss FM, who ironically transitioned from Rhythmic AC to Rhythmic Top 40 after Pulse 102 signed on. The stations debuted playing 10,000 songs in a row and promise fewer commercials than other stations. Artists include Lady Gaga, Enrique Iglesias and Ke$ha.[10] By October 2011, WPLW & WWPL were both added to the Mediabase contemporary hit radio panel.

See also

References

  1. ^ a b c d e f "Call Sign History (WWMY)". CDBS Public Access. Federal Communications Commission. Retrieved 2010-10-28.
  2. ^ a b "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-04-29.
  3. ^ a b Baysden, Chris (2008-11-07). "Curtis Media's new tower may lift 102.3 FM". Triangle Business Journal. Retrieved 2010-03-08.
  4. ^ a b "Call Sign History (WEQR)". FCC Media Bureau CDBS Public Access Database. Retrieved 2009-03-24.
  5. ^ "Radio Station Request Lines by Bamah.com". Retrieved 2010-03-09.
  6. ^ "Radio Stations in Goldsboro, NC". On The Radio.Net. Retrieved 2010-03-09.
  7. ^ "Call Sign History (WKIX-FM)". CDBS Public Access. Federal Communications Commission. Retrieved March 8, 2010.
  8. ^ "Pulse 102 Debuts In Raleigh/Durham". RadioInsight. October 31, 2010. Retrieved October 31, 2010.
  9. ^ Ross, Sean (2010-11-01). "First Listen: Raleigh, N.C.'s New Pulse 102". Radio-Info.com. Retrieved 2010-11-02.
  10. ^ Ranii, David (2010-11-02). "Radio stations target women". News & Observer. Retrieved 2010-11-02.