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'''''Salon''''' is a [[Progressivism|progressive]] [[online magazine]], with content updated each weekday.<ref name=about>[http://www.salon.com/about/ Salon: About Salon]</ref> Part of '''Salon Media Group''' ({{otcbb|SLNM}}), it launched in 1995 by founder [[David Talbot]], who served as CEO of Salon Media Group from 1995 to 1999, and is its current CEO.<ref name=ceosec>{{cite web |url=http://www.sec.gov/Archives/edgar/data/1084332/000143774911004646/salon_8k-070711.htm |title=Form 8-K, Salon Media Group, Inc |author= |date=7 July 2011 |work= |publisher=[[U.S. Securities and Exchange Commission]] |accessdate=17 May 2012}}</ref> It focuses on [[U.S. politics]] and current affairs, and on reviews and articles about music, books and films.<ref>[http://dealbook.nytimes.com/2011/02/28/salon-com-sale-talks-collapse/ New York Times]</ref><ref>[http://www.nytimes.com/2003/02/15/business/media/15SALO.html New York Times]</ref><ref>[http://articles.latimes.com/2000/dec/11/business/fi-64019 Los Angles Times]</ref> The ''[[American Journalism Review]]'' called it the Internet's "preeminent independent venue for journalism."<ref>[http://www.ajr.org/article.asp?id=314 Can Salon Make It?], Paul Fahri, ''American Journalism Review, March 2001; accessed July 21, 2012</ref>
'''''Salon''''' was a [[Progressivism|progressive]] [[online magazine]], with content updated each weekday.<ref name=about>[http://www.salon.com/about/ Salon: About Salon]</ref> Part of '''Salon Media Group''' ({{otcbb|SLNM}}), it launched in 1995 by founder [[David Talbot]], who served as CEO of Salon Media Group from 1995 to 1999, and is its current CEO.<ref name=ceosec>{{cite web |url=http://www.sec.gov/Archives/edgar/data/1084332/000143774911004646/salon_8k-070711.htm |title=Form 8-K, Salon Media Group, Inc |author= |date=7 July 2011 |work= |publisher=[[U.S. Securities and Exchange Commission]] |accessdate=17 May 2012}}</ref> It focuses on [[U.S. politics]] and current affairs, and on reviews and articles about music, books and films.<ref>[http://dealbook.nytimes.com/2011/02/28/salon-com-sale-talks-collapse/ New York Times]</ref><ref>[http://www.nytimes.com/2003/02/15/business/media/15SALO.html New York Times]</ref><ref>[http://articles.latimes.com/2000/dec/11/business/fi-64019 Los Angles Times]</ref> The ''[[American Journalism Review]]'' called it the Internet's "preeminent independent venue for journalism."<ref>[http://www.ajr.org/article.asp?id=314 Can Salon Make It?], Paul Fahri, ''American Journalism Review, March 2001; accessed July 21, 2012</ref>


''Salon'''s headquarters is located west of downtown [[San Francisco]], [[California]].<ref name=about /> As of November 2010, its editor-in-chief is Kerry Lauerman. His predecessor [[Joan Walsh]] stepped down from that position in November 2010 but remained as editor at large.<ref>Joan Walsh (November 8, 2010). [http://www.salon.com/news/opinion/joan_walsh/politics/2010/11/08/i_am_not_leaving_salon/index.html "I'm not leaving Salon!"]. Retrieved December 12, 2010.</ref>
''Salon'''s headquarters is located west of downtown [[San Francisco]], [[California]].<ref name=about /> As of November 2010, its editor-in-chief is Kerry Lauerman. His predecessor [[Joan Walsh]] stepped down from that position in November 2010 but remained as editor at large.<ref>Joan Walsh (November 8, 2010). [http://www.salon.com/news/opinion/joan_walsh/politics/2010/11/08/i_am_not_leaving_salon/index.html "I'm not leaving Salon!"]. Retrieved December 12, 2010.</ref>

Revision as of 19:18, 25 September 2012

Salon
File:Salon screenshot - May 18, 2012.png
Type of site
Online magazine
Available inEnglish
OwnerSalon Media Group
Created byDavid Talbot
EditorKerry Lauerman
URLsalon.com
CommercialYes
RegistrationOptional
Launched1995

Salon was a progressive online magazine, with content updated each weekday.[1] Part of Salon Media Group (Template:Otcbb), it launched in 1995 by founder David Talbot, who served as CEO of Salon Media Group from 1995 to 1999, and is its current CEO.[2] It focuses on U.S. politics and current affairs, and on reviews and articles about music, books and films.[3][4][5] The American Journalism Review called it the Internet's "preeminent independent venue for journalism."[6]

Salon's headquarters is located west of downtown San Francisco, California.[1] As of November 2010, its editor-in-chief is Kerry Lauerman. His predecessor Joan Walsh stepped down from that position in November 2010 but remained as editor at large.[7]

Content and coverage

Salon magazine covers a variety of topics. It has reviews and articles about music, books, and films.[1] It also has articles about "modern life", including relationships, friendships and human sexual behavior. It covers technology, with a particular focus on the free software/open source movement.

In 2008, Salon launched the interactive initiative Open Salon, a social content site/blog network for its readers.

Responding to the question, "How far do you go with the tabloid sensibility to get readers?", former Salon.com editor-in-chief David Talbot said:

Is Salon more tabloid-like? Yeah, we've made no secret of that. I've said all along that our formula here is that we're a smart tabloid. If by tabloid what you mean is you're trying to reach a popular audience, trying to write topics that are viscerally important to a readership, whether it's the story about the mother in Houston who drowned her five children or the story on the missing intern in Washington, Chandra Levy.[8]

Staff and contributors

Alex Pareene, who writes about politics for Salon, in New York in 2012

Regular contributors include the political opinion writers Glenn Greenwald and Alex Pareene; political analyst Steve Kornacki and David Sirota; critics Laura Miller and Andrew O'Hehir; pop-culture columnist Mary Elizabeth Williams; aviation columnist Patrick Smith; Tracy Clark-Flory writing on feminist and gender topics; advice columnist Cary Tennis; and economics writer Andrew Leonard.

David Talbot is founder and original editor-in-chief. He has served several stints as CEO,[9] most recently replacing Richard Gingras who left to join Google as head of news products in July 2011.[2] Kerry Lauerman is the editor-in-chief. Gail Williams manages The WELL. Norman Blashka is the CFO and VP of Operations.

In April 2010 Salon hired Alex Pareene, a writer for Gawker Media, to write about politics.[10] Pareene composes the site's Hack 30: The Worst Pundits in America, a list of people described as "the most predictable, banal, intellectually dishonest and all-around hacky newspaper columnists, cable news shouting heads and political opinion-mongers working today."[11][12]

History

Front-page design in 2006

Salon was founded by David Talbot[13] and was first published in 1995. It purchased the virtual community The WELL in April 1999, and made its initial public offering of Salon.com on the NASDAQ stock exchange on June 22 of that year.

Salon Premium, a pay-to-view (online) content subscription was introduced on April 25, 2001. The service signed over 130,000 subscribers and staved off discontinuation of services. However, less than two years later, in November 2002, the company announced it had accumulated cash and non-cash losses of $80 million, and by February 2003 it was having difficulty paying its rent, and made an appeal for donations to keep the company running.

On October 9, 2003, Michael O'Donnell, the chief executive and president of Salon Media Group, said he was leaving the company after seven years because it was "time for a change." When he left, Salon.com had accrued $83.6 million in losses since its inception, and its stock traded for 5¢ on the OTC Bulletin Board. David Talbot, Salon's chairman and editor-in-chief at the time, became the new chief executive. Elizabeth "Betsy" Hambrecht, then Salon's chief financial officer, became the president.

In July 2008, Salon launched Open Salon, a "social content site" and "curated blog network".[14] It was nominated for a 2009 National Magazine Award.[15] in the category "best interactive feature."

On June 10, 2011, Salon closed its online chat board Table Talk. Salon.com has not given an official reason for ending that section of its site.[16]

On July 16, 2012, Salon announced that it will be featuring content from Mondoweiss.[17]

Business model and operations

Aspects of the Salon.com site offerings, ordered by advancing date:

  • Free content, around 15 new articles posted per-day, revenues wholly derived from in-page advertisements.
    • Per-day new content was reduced for a time.
  • Salon Premium subscription. Approximately 20 percent of new content made available to subscribers only. Other subscription benefits included free magazines and ad-free viewing. Larger, more conspicuous ad units introduced for non-subscribers.
  • A hybrid subscription model. Readers now can read content by viewing a 15-second full screen advertisement to earn a "day pass" or gain access by subscribing to Salon Premium.
  • After Salon Premium subscriptions declined from about 100,000 to 10,000, it was rebranded in 2011 as Salon Core subscriptions featuring a different mix of benefits.[9]

See also

References

  1. ^ a b c Salon: About Salon
  2. ^ a b "Form 8-K, Salon Media Group, Inc". U.S. Securities and Exchange Commission. 7 July 2011. Retrieved 17 May 2012.
  3. ^ New York Times
  4. ^ New York Times
  5. ^ Los Angles Times
  6. ^ Can Salon Make It?, Paul Fahri, American Journalism Review, March 2001; accessed July 21, 2012
  7. ^ Joan Walsh (November 8, 2010). "I'm not leaving Salon!". Retrieved December 12, 2010.
  8. ^ "Interview with Salon.com's David Talbot". JournalismJobs.com. June 2001. Retrieved April 22, 2010.
  9. ^ a b Calderone, Michael (Sept 27, 2011). "Salon CEO Calls For 'American Spring' With Site's Relaunch". Huffington Post. Retrieved October 04, 2011. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  10. ^ Alex Pareene Leaving Gawker to Join Salon, John Koblin, New York Observer, April 7, 2010; accessed June 7, 2012
  11. ^ Meet Salon’s “Hack 30″: “The Worst Pundits In America”, Hillary Busis, Mediaite, November 22nd, 2010; accessed June 7, 2012
  12. ^ Introducing the Hack 30, Alex Pareene, Salon, November 22, 2010
  13. ^ Herhold, Scott (1997-12-28). "Net magazine Salon epitomizes fate of mind over matter". San Jose Mercury News. Archived from the original on 1999-02-21. Retrieved 2011-07-07.
  14. ^ Lauerman, Kerry (July 28, 2008). "Welcome to our public beta". Opensalon.com. Retrieved April 21, 2010.
  15. ^ Lauerman, Kerry (March 18, 2009). "Congratulations! You've just been nominated..." Opensalon.com. Retrieved April 21, 2010.
  16. ^ Salon.com 6/10/11 "Requiem for Table Talk"
  17. ^ Salon:Mondoweiss

External links

Template:EnglishCurrentAffairs

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