HomeAdvisor: Difference between revisions
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Professionals in the HomeAdvisor network are pre-screened for criminal records, bankruptcy issues, bad reviews, sex offenses, and cases of malpractice. <ref name="Yamshon">{{cite news |title=Angie's List: Is the Service Site Worth Its Membership Fee? |first=Leah |last=Yamshon |publisher=PC World |url=http://www.pcworld.com/article/237331-2/angies_list_is_the_service_site_worth_its_membership_fee.html |date=September 5, 2011}}</ref> There is no charge to homeowners to use the service. Homeowners choose a category that matches their home improvement need, enter their zip code and answer a couple of questions about their project. <ref name="Carey">{{cite news |title=Click your way to a home repair |first=Pete |last=Carey |publisher=Mercury News |url=http://www.mercurynews.com/business/ci_21482946/click-your-way-home-repair |date=September 7, 2012}}</ref> <ref name="Coast2coast">{{cite news |title=HomeAdvisor Re-Launches With New Home Improvement Tools |first=Pete |last=Carey |publisher=Coast2coast Mom |url=http://www.coast2coastmom.com/2012/10/homeadvisor-launches-home-improvement-app.html |date=October 4, 2012}}</ref> HomeAdvisor then provides you with up to 4 service professionals in your area and gives you the option to ask for a bid on your project. |
Professionals in the HomeAdvisor network are pre-screened for criminal records, bankruptcy issues, bad reviews, sex offenses, and cases of malpractice. <ref name="Yamshon">{{cite news |title=Angie's List: Is the Service Site Worth Its Membership Fee? |first=Leah |last=Yamshon |publisher=PC World |url=http://www.pcworld.com/article/237331-2/angies_list_is_the_service_site_worth_its_membership_fee.html |date=September 5, 2011}}</ref> There is no charge to homeowners to use the service. Homeowners choose a category that matches their home improvement need, enter their zip code and answer a couple of questions about their project. <ref name="Carey">{{cite news |title=Click your way to a home repair |first=Pete |last=Carey |publisher=Mercury News |url=http://www.mercurynews.com/business/ci_21482946/click-your-way-home-repair |date=September 7, 2012}}</ref> <ref name="Coast2coast">{{cite news |title=HomeAdvisor Re-Launches With New Home Improvement Tools |first=Pete |last=Carey |publisher=Coast2coast Mom |url=http://www.coast2coastmom.com/2012/10/homeadvisor-launches-home-improvement-app.html |date=October 4, 2012}}</ref> HomeAdvisor then provides you with up to 4 service professionals in your area and gives you the option to ask for a bid on your project. |
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As part of their relaunch, HomeAdvisor rolled out a suite of tools which include ProFinder and Cost Guide. <ref name="Gibson">{{cite news |title=U.S. homeowner interest in remodeling up 49%, says ServiceMagic.com |first=Paula |last=Moore |publisher=Denver Business Journal |url=http://www.bizjournals.com/denver/stories/2010/05/03/daily43.html |date=May 5, 2010}}</ref> Along with these tools, HomeAdvisor has its mobile app Home911, specific to helping homeowners connect with service professionals in emergencies. HomeAdvisor also offers a HomeAdvisor and HomeAdvisorPro mobile app along with the HomeSavvy mobile app, which builds home maintenance alert schedules. |
As part of their relaunch, HomeAdvisor rolled out a suite of tools which include ProFinder and Cost Guide. <ref name="Gibson">{{cite news |title=U.S. homeowner interest in remodeling up 49%, says ServiceMagic.com |first=Paula |last=Moore |publisher=Denver Business Journal |url=http://www.bizjournals.com/denver/stories/2010/05/03/daily43.html |date=May 5, 2010}}</ref> Along with these tools, HomeAdvisor has its mobile app Home911, specific to helping homeowners connect with service professionals in emergencies. HomeAdvisor also offers a HomeAdvisor and HomeAdvisorPro mobile app along with the HomeSavvy mobile app, which builds home maintenance alert schedules.<ref name="Leder">{{cite news |title=Home911 Helps You Find Pre-Qualified Home Pros|first=Heidi |last=Leder |publisher=Techlicious |url=http://www.techlicious.com/blog/home911-helps-you-find-pre-qualified-home-pros/ |date=October 5, 2012}}</ref> |
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In October of 2012 ServiceMagic rebranded as HomeAdvisor with Amy Matthews as their Home Improvement Expert. <ref name="vuong">{{cite news |title=Golden's ServiceMagic becomes HomeAdvisor in risky rebranding strategy|first=andy |last=Vuong |publisher=Denver Post |url=http://www.denverpost.com/business/ci_21655465/goldens-servicemagic-becomes-homeadvisor-risky-rebranding-strategy |date=October 1, 2012}}</ref> |
In October of 2012 ServiceMagic rebranded as HomeAdvisor with Amy Matthews as their Home Improvement Expert. <ref name="vuong">{{cite news |title=Golden's ServiceMagic becomes HomeAdvisor in risky rebranding strategy|first=andy |last=Vuong |publisher=Denver Post |url=http://www.denverpost.com/business/ci_21655465/goldens-servicemagic-becomes-homeadvisor-risky-rebranding-strategy |date=October 1, 2012}}</ref> |
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In October of 2012 HomeAdvisor launched Cost Guide, a comprehensive guide to home project cost profiles encompassing hundreds of project types, providing city, state and national project costs based on 600,000 cost profiles provided by real users and Home911, a mobile app that enables users to take control of any home repair emergency by giving instant access to pre-screened service professionals and live 24/7 support with the Home911 Homeowner Emergency Line, currently available on iOS.<ref name="Leder">{{cite news |title= |
In October of 2012 HomeAdvisor launched Cost Guide, a comprehensive guide to home project cost profiles encompassing hundreds of project types, providing city, state and national project costs based on 600,000 cost profiles provided by real users and Home911, a mobile app that enables users to take control of any home repair emergency by giving instant access to pre-screened service professionals and live 24/7 support with the Home911 Homeowner Emergency Line, currently available on iOS.<ref name="Leder">{{cite news |title=Home911 Helps You Find Pre-Qualified Home Pros|first=Heidi |last=Leder |publisher=Techlicious |url=http://www.techlicious.com/blog/home911-helps-you-find-pre-qualified-home-pros/ |date=October 5, 2012}}</ref> |
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Past names |
Past names |
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Revision as of 20:21, 8 October 2012
| File:HomeAdvisorlogo.png | |
| Company type | Subsidiary |
|---|---|
| Founded | 1999 |
| Headquarters | Golden, Colorado |
Key people | Chris Terrill, CEO |
| Products | The nation's #1 free resource for pre-screened home improvement professionals. |
| Parent | InterActiveCorp |
| Website | www |
HomeAdvisor (Formerly ServiceMagic) is a newly re-launched website that connects homeowners with pre-screened and customer-rated service professionals. [1] The website also provides a suite of comprehensive tools, products and resources to help with home improvement, maintenance and repair needs. [1] HomeAdvisor is a subsidiary of Barry Diller’s InterActiveCorp (IAC). [1]
Professionals in the HomeAdvisor network are pre-screened for criminal records, bankruptcy issues, bad reviews, sex offenses, and cases of malpractice. [2] There is no charge to homeowners to use the service. Homeowners choose a category that matches their home improvement need, enter their zip code and answer a couple of questions about their project. [3] [4] HomeAdvisor then provides you with up to 4 service professionals in your area and gives you the option to ask for a bid on your project.
As part of their relaunch, HomeAdvisor rolled out a suite of tools which include ProFinder and Cost Guide. [5] Along with these tools, HomeAdvisor has its mobile app Home911, specific to helping homeowners connect with service professionals in emergencies. HomeAdvisor also offers a HomeAdvisor and HomeAdvisorPro mobile app along with the HomeSavvy mobile app, which builds home maintenance alert schedules.[6]
History
HomeAdvisor, launched as Service Magic.com was founded in 1998 by Rodney Rice and Michael Beaudoin who were part of the founding management team of Einstein Bros. Bagels.[7] The website was acquired by InterActiveCorp in 2004 for an unknown price, though no jobs were lost in the process.[8] Leading up to 2008, ServiceMagic matched 7 million home improvement requests by homeowners to its network of contractors and service professionals.[9]
The website's main competitor, ImproveNet, was bought out by ServiceMagic in 2005 for $6.7 million.[10]
Timeline
In January 2008, IAC/InterActiveCorp appointed Craig Smith as CEO of ServiceMagic, Inc. [11] He was the Senior Vice President of the company's Consumer Division. Co-founders Rodney Rice and Michael Beaudoin became co-chairmen and advisors. ServiceMagic remained part of the parent company when IAC split into five publicly traded companies.
In March 2008, Service Magic launched ScreenAPro,[12] which allows homeowners to screen contractors.
In October 2008, ServiceMagic US acquired the French business 123Devis.com and Travaux.com as well as UK business 123GetAQuote.co.uk to create ServiceMagic Europe. In March 2009, the UK business was rebranded ServiceMagic.co.uk.
In April 2009, Service Magic announced that it had formed a "strategic alliance" with the National Kitchen and Bath Association (NKBA) that would benefit both groups by bringing in more customers. [13]
As of 2011, ServiceMagic has more than 1,100 employees. [14]
In April 2011, Chris Terrill was hired as Chief Executive Officer. [15]
In October of 2012 ServiceMagic rebranded as HomeAdvisor with Amy Matthews as their Home Improvement Expert. [1]
In October of 2012 HomeAdvisor launched Cost Guide, a comprehensive guide to home project cost profiles encompassing hundreds of project types, providing city, state and national project costs based on 600,000 cost profiles provided by real users and Home911, a mobile app that enables users to take control of any home repair emergency by giving instant access to pre-screened service professionals and live 24/7 support with the Home911 Homeowner Emergency Line, currently available on iOS.[6]
Past names ServiceMagic (December 1998- September 2012)
Senior executives: - Chris Terrill, CEO (Chief Executive Officer) - Craig Smith, President of HomeAdvisor U.S./CEO (Chief Operating Officer) of HomeAdvisor International -Kirk Schreck, COO (Chief Operations Officer) -Brandon Ridenour, CTO (Chief Technology Officer) & CPO (Chief Product Officer) -Karl Sowa, CMO (Chief Marketing Officer)
References
- ^ a b c Vuong, Andy (October 1, 2012). "Golden's ServiceMagic becomes HomeAdvisor in risky rebranding strategy". Denver Post. Cite error: The named reference "vuong" was defined multiple times with different content (see the help page).
- ^ Yamshon, Leah (September 5, 2011). "Angie's List: Is the Service Site Worth Its Membership Fee?". PC World.
- ^ Carey, Pete (September 7, 2012). "Click your way to a home repair". Mercury News.
- ^ Carey, Pete (October 4, 2012). "HomeAdvisor Re-Launches With New Home Improvement Tools". Coast2coast Mom.
- ^ Moore, Paula (May 5, 2010). "U.S. homeowner interest in remodeling up 49%, says ServiceMagic.com". Denver Business Journal.
- ^ a b Leder, Heidi (October 5, 2012). "Home911 Helps You Find Pre-Qualified Home Pros". Techlicious.
- ^ Lock, Andrew (September 15, 2011). "4 Web Tools at Your Service". smallbusinesscomputing.com.
- ^ Arellano, Kristi (July 23, 2004). "InterActiveCorp adds ServiceMagic to web of offerings". Denver Post. Retrieved October 8, 2010.
- ^ Arellano, Kristi (July 23, 2004). "InterActiveCorp adds ServiceMagic to web of offerings". Denver Post. Retrieved October 8, 2010.
- ^ Fillion, Roger (June 24, 2005). "Servicemagic to buy rival". Rocky Mountain News. Retrieved October 8, 2010.
- ^ "ServiceMagic names new CEO". Denver Business Journal. January 23, 2008. Retrieved 29 September 2010.
- ^ "Service Magic Announces Launch of Screen-A-Pro". PRNewswire. March 25, 2008.
- ^ "ServiceMagic.com and NKBA Form Alliance". Appliance Magazine. April 6, 2009. Retrieved October 8, 2010.
- ^ "Denver-area companies learn to use Internet, social media to stand out". The Denver Post. August 1, 2011.
- ^ "ServiceMagic names new CEO". Denver Business Journal. April 25, 2011.