Silverton (hotel and casino): Difference between revisions
removed Category:1994 establishments; added Category:1994 establishments in Nevada using HotCat |
|||
| Line 28: | Line 28: | ||
In 2009, a $160 million renovation was completed, including a new parking garage, new restaurants, and a casino expansion.<ref name=knightly /> An aggressive new marketing campaign was launched at the same time to compete with the newly opened [[M Resort]] nearby.<ref name=knightly /> |
In 2009, a $160 million renovation was completed, including a new parking garage, new restaurants, and a casino expansion.<ref name=knightly /> An aggressive new marketing campaign was launched at the same time to compete with the newly opened [[M Resort]] nearby.<ref name=knightly /> |
||
Long known as the "Laughing Stock of Las Vegas", the Silverton is known for horrible marketing plans, terrible employee relations, and Dismal Public Relations. Most of this has come at the hands of Craig Cavileer, the president of the casino, whose job could be done better by a brain damaged monkey. |
|||
==Sources== |
==Sources== |
||
Revision as of 20:24, 14 November 2012
| Silverton Casino Lodge | |
|---|---|
| File:Silverton Casino Lodge logo.gif | |
| Address | 3333 Blue Diamond Road Las Vegas, Nevada 89139 |
| Opening date | 1994 |
| Theme | Mountain Lodge |
| No. of rooms | 300 |
| Total gaming space | 60,000 sq ft (5,600 m2) |
| Notable restaurants | Shady Grove Lounge Mermaid Lounge Sundance Grill Twin Creeks Steakhouse & Fine Bourbons |
| Casino type | Land-Based |
| Owner | Ed Roski |
| Previous names | Boomtown |
| Renovated in | 2004 |
| Website | Silverton Casino Lodge |
The Silverton Casino Lodge is a 300 room and suite hotel casino located near the southern end of the Las Vegas Valley, at 3333 Blue Diamond Road in Enterprise, Nevada. Located on an 80-acre (32 ha) site, the hotel's market is California tourists and locals. The 60,000-square-foot (5,600 m2) casino is set in a mountain lodge and water motif.
History
Ed Roski's company, Majestic Realty, purchased an 80-acre parcel of land along Interstate 15 in 1989, intending to build an industrial warehouse.[1]
Boomtown opened in 1994 as a mining-themed locals casino with 300 hotel rooms, operated by Boomtown, Inc., with Majestic as landlord.[1] After suffering financially, the property was taken over by Roski in 1997 and renamed Silverton.[1] Roski began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge.[2][3]
A $150 million renovation in 2004 included the opening of a 145,000-square-foot (13,500 m2) Bass Pro Shop.[3] Due to its size and location, it has become a tourist attraction. In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge.
In 2009, a $160 million renovation was completed, including a new parking garage, new restaurants, and a casino expansion.[2] An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort nearby.[2]
Long known as the "Laughing Stock of Las Vegas", the Silverton is known for horrible marketing plans, terrible employee relations, and Dismal Public Relations. Most of this has come at the hands of Craig Cavileer, the president of the casino, whose job could be done better by a brain damaged monkey.
Sources
References
- ^ a b c Berns, Dave (15 December 1997). "Beyond Boomtown: Developer tries to add excitement to the new Silverton". Las Vegas Review-Journal. Retrieved 26 September 2011.
- ^ a b c Knightly, Arnold M. (17 July 2009). "Silverton thriving in downturn". Casino City Times. Retrieved 26 September 2011.
- ^ a b Knightly, Arnold M. (13 April 2007). "Silverton eyes golden future: Property on I-15 plans to launch $500 million expansion, upgrade". Las Vegas Review-Journal. Retrieved 26 September 2011.