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== Selected Projects ==
== Selected Projects ==
===Marketing Projects===
===Marketing Projects===
*Created Fall 2012 brand broadcast campaign for [[Target Corporation|Target]].<br /> <ref>{{cite news | url=http://creativity-online.com/work/target-falling-for-fall-creative-concept/29338 | title= Target: Falling for Fall Creative Concept | work= Creativity Online | author= Albo, Mike | accessdate= 2013-01-08 </ref>
*Produced Warby Parker's first ever television commercial, working with directors Saimon Chow and Alia Penner.<br /> <ref>{{cite news | url=http://mediadecoder.blogs.nytimes.com/2012/09/20/quirky-eyewear-brand-tries-tv-as-an-ad-medium/ | title= Quirky Eyewear Brand Tries TV as an Ad Medium | work= The New York Times | author= Stuart Elliot | accessdate= 2013-01-08 | date=2012-09-20}}</ref>
*Created Fall 2012 brand broadcast campaign for [[Target Corporation|Target]].<br /> <ref>{{cite news | url=http://creativity-online.com/work/target-falling-for-fall-creative-concept/29338 | title= Target: Falling for Fall Creative Concept | work= Creativity Online | accessdate= 2013-01-08}}</ref>
*Conceptualized and designed [[J.Crew]]’s first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.<br /> <ref>{{cite news | url=http://www.nytimes.com/2008/09/18/fashion/18CRITIC.html | title= A Package Store for Preppies | work= The New York Times | author= Albo, Mike | accessdate= 2010-08-23 | date=2008-09-18}}</ref>
*Conceptualized and designed [[J.Crew]]’s first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.<br /> <ref>{{cite news | url=http://www.nytimes.com/2008/09/18/fashion/18CRITIC.html | title= A Package Store for Preppies | work= The New York Times | author= Albo, Mike | accessdate= 2010-08-23 | date=2008-09-18}}</ref>
*Working with CEO Tim Armstrong to commemorate the [[AOL]] brand around its 25th anniversary, commissioned [[Chuck Close]] to create portraits of iconic AOL users who are shaping worldwide culture in their fields.<ref>{{cite news | url=http://online.wsj.com/article/NA_WSJ_PUB:SB10001424052748704113504575264763578207080.html | title= AOL Marks 25th Anniversary With Portraits by Chuck Close | work= The Wall Street Journal | author= Heyman, Marshall| accessdate= 2010-08-23 | date=2010-05-25}}</ref>
*Working with CEO Tim Armstrong to commemorate the [[AOL]] brand around its 25th anniversary, commissioned [[Chuck Close]] to create portraits of iconic AOL users who are shaping worldwide culture in their fields.<ref>{{cite news | url=http://online.wsj.com/article/NA_WSJ_PUB:SB10001424052748704113504575264763578207080.html | title= AOL Marks 25th Anniversary With Portraits by Chuck Close | work= The Wall Street Journal | author= Heyman, Marshall| accessdate= 2010-08-23 | date=2010-05-25}}</ref>

Revision as of 03:46, 9 January 2013

Partners & Spade
Company typePrivate
Founded2008
FounderAndy Spade
Anthony Sperduti
HeadquartersNew York, New York, USA
Websitehttp://www.partnersandspade.com

Partners & Spade, established in 2008 by Andy Spade and Anthony Sperduti, is a storefront and studio on Great Jones Street in the NoHo neighborhood of lower Manhattan. The studio produces films, books, apparel, and conceptual products as well as marketing and branding projects for select corporate clients. The storefront, open on weekends to the public, presents a constantly re-imagined group show of artwork, objects, collections, and ideas generated by a changing cast of collaborators. Partners & Spade draws on Spade and Sperduti’s collective experience in advertising, filmmaking, and fashion to create brand strategies, products, and one-of-a-kind artifacts, as well as a space for art happenings and special gatherings.[1][2][3][4][5]

Selected Projects

Marketing Projects

  • Produced Warby Parker's first ever television commercial, working with directors Saimon Chow and Alia Penner.
    [6]
  • Created Fall 2012 brand broadcast campaign for Target.
    [7]
  • Conceptualized and designed J.Crew’s first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.
    [8]
  • Working with CEO Tim Armstrong to commemorate the AOL brand around its 25th anniversary, commissioned Chuck Close to create portraits of iconic AOL users who are shaping worldwide culture in their fields.[9]

Films

  • Notably, conceived story for “The Pleasure of Being Robbed” with Red Bucket Films, which was chosen for the Director’s Fortnight at Cannes Film Festival in 2008 and purchased by IFC Films; “Paperboys,” a documentary by Mike Mills; and “Dimmer,” a documentary by Talmage Cooley that was short-listed for the Academy Awards and included in the Museum of Modern Art's Sundance film collection.

Publishing

  • Self-published various books, as well as books with HarperCollins including “The Benefits of Looking Up," “I Think I Can, I Think I Can,” “How to Stay Out of the Doghouse,” and “How to Keep Him on a Short Leash." [10]

Product Design

  • Launched a limited edition Partners & Spade design of the classic K-Swiss tennis sneaker with a set of short films created for the 266 customers who purchased the shoes.
    [11]
  • In collaboration with Jason Miller, designed a bespoke brass lamp with customized monogramming for Roll & Hill.

Store Happenings

  • Hosts creative happenings including the monthly classes of Avant Garde Preschool [12] and Will Cotton Bakery.[13]

Partial Client List

AOL
Absolute Vodka
Boast Apparel
Condé Nast
J.Crew
K-Swiss
Harper Collins Publishing
Hudson's Bay Company
Shinola
Roll & Hill
Swanson Vineyard
Target
Warby Parker

References

  1. ^ O’Brien, Glenn. "Partners & Spade". Interview Magazine. Retrieved 2010-07-12.
  2. ^ Milzoff, Rebecca. "Andy's Factory". New York Magazine. Retrieved 2010-07-12.
  3. ^ Boardman, Mickey. "Artists Space". Paper Magazine. Retrieved 2010-07-12.
  4. ^ Kronberg, Marlo. "Partners & Spade". Dossier Journal. Retrieved 2010-07-12.
  5. ^ Gould, Dan. "Partners & Spade: PSFK Conference New York 2010". PSFK. Retrieved 2010-08-22.
  6. ^ Stuart Elliot (2012-09-20). "Quirky Eyewear Brand Tries TV as an Ad Medium". The New York Times. Retrieved 2013-01-08.
  7. ^ "Target: Falling for Fall Creative Concept". Creativity Online. Retrieved 2013-01-08.
  8. ^ Albo, Mike (2008-09-18). "A Package Store for Preppies". The New York Times. Retrieved 2010-08-23.
  9. ^ Heyman, Marshall (2010-05-25). "AOL Marks 25th Anniversary With Portraits by Chuck Close". The Wall Street Journal. Retrieved 2010-08-23.
  10. ^ Foley-Mendelssohn, Deirdre. "Fanciful Flaneurs (Or, The Benefits of Looking Up)". The New Yorker. Retrieved 2010-07-12.
  11. ^ Williams, Michael. "A New Spin". GQ. Retrieved 2010-08-23.
  12. ^ Hastreiter, Kim. "Andy Spade's Avant Garde Preschool!". Paper Magazine. Retrieved 2010-07-12.
  13. ^ Honigman, Ana Finel. "Cotton Candy Man". Interview Magazine. Retrieved 2010-08-23.
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