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* http://www.maxvolumeusa.blogspot.com |
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* http://www.rgj.com/article/20080922/NEWS/80922036/0/NEWS18 |
* http://www.rgj.com/article/20080922/NEWS/80922036/0/NEWS18 |
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* http://www.nowherenevada.com |
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[[Category:American rock musicians]] |
[[Category:American rock musicians]] |
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Revision as of 18:13, 11 February 2013
 | This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. (August 2009) |
Max Volume is an American musician, radio personality and voice-over talent. Volume has had remarkable success in his career, as a popular Northern Nevada disc jockey and helped pioneer specialty programming, highlighting then emerging genres like alternative rock and new wave. Volume is a respected studio producer/engineer, with seven albums to his credit, and an accomplished guitarist and solo acoustic artist. Either solo or with The Max Volume Band, he has opened shows for Y&T, UFO, Thin Lizzy, Dave Mason, Pat Travers, Les Dudek, Steve Morse, Mickey Thomas, Foghat, Edgar Winter and Reo Speedwagon, Cosmic Free Way, among others. For three consecutive years (1989,1990 and 1991) Volume was voted "Best Ears In America" by noted industry publication Friday Morning Quarterback (FMQB). In 2001, Volume was inducted into the Nevada Broadcasters Association Hall of Fame. Volume is the Afternoon Drive DJ Mondays through Fridays on Reno, Nevada Classic rock station KOZZ.
Born Glenn Bailey on February 19, 1956, Volume was raised in Glendale, California. He graduated from Crescenta Valley High School in La Crescenta California in 1974. (Volume earned his Associate Degree from Truckee Meadows Community College in 2006.) Volume developed an interest in music at an early age after receiving a guitar from his aunt Christine at age nine. He soon began teaching himself to play. By age 12 Volume was performing and recording. His father, Ralph, the Chief Deputy Coroner of Los Angeles County, did not support his musical aspirations, due to the amount of dead young guitar players in the L.A. County Morgue. His mother Joni was the International President of Sweet Adelines International and often bought him song books with guitar tablature, in which he studied his heroes Jimmy Page, Pete Townshend and Neil Young.
Radio career
Volume moved to Reno in 1979, form Southern California. He worked at Eucalyptus Records & Tapes. It was there he met Michael Schivo and worked as a stage hand for High Sierra Concerts and Michael Schivo Presents. He then met Bill Graham and worked for many years as a stage hand for Bill Graham Presents, rising to the position of voice talent for the Reno Concert Market Commercials. He met Chuck Ruff played music with him, the band Ledfoot, and then joined the rock band Terraplane. In the late Fall of 1981, he took an internship at Reno, Nevada radio station KOZZ, while attending Truckee Meadows Community College. KOZZ Program Director, Daniel Cook, saw the talent in him and put him on the radio. In March 1982, Glenn Bailey adopted the on-air moniker “Max Volume” (after discovering the phrase was displayed on the face of everybody’s radio dial.)
Volume’s popularity exploded, earning the young disc jockey a 48 share in the coveted 18-49 demographic.
Although he would pioneer special programming highlighting Art/ Progressive Rock, and New Wave/ Alternative, he would become famous the world over for his showcasing of Heavy Metal.
In 1987, in what would become a critical musical apprenticeship period that saw Volume interviewing and being befriended by hard rock royalty, Volume met Whitesnake’s David Coverdale, who mentored him on the business aspects of the music industry. Guitarist Steve Vai showed Volume a more spiritual approach to music. Volume became involved with the Whitesnake album “Slip of the Tongue” and the Coverdale/ Page project, where he met Led Zeppelin’s Jimmy Page. Page inspired Volume to explore different guitar tunings, modalities and new facets of sonic embellishment.
While raising his son Johnny, he continued his radio career with extended stints as Program Director at KRZQ; Programming Assistant at KRXQ and Program Director of KZAK. He helped launch KDOT and became Music Director for Lotus Communications Corporation. He has been an on air at KOZZ "Reno's Classic Rock" since 1996, and also is the webmaster for kdot.com & kozzradio.com. He launched the Max Volume Band in 2007, and has enjoyed worldwide airplay on terrestrial and internet radio stations.
Controversy
In the late 80’s, Volume gained international notoriety for his outspoken support of rockers Judas Priest when the band was sued by a Reno attorney, representing the families of two Sparks, Nevada, men who committed suicide after a day of drinking, smoking pot, and listening to Judas Priest’s music. Volume became the target of hate groups, fueled by aggressive media coverage of the suit, receiving on-air death threats and harassment.
Discography 3,4
Quietly, Volume has sold over 5,000 cds on his own label; Tadzhiq Music group. Global downloads of his music have surpassed the 4,000 mark. His music is heard on radio stations, terrestrial and internet all over the world.
1983 Psycho Betty BBQ, (Dancing Soda Songs). Solo Acoustic
2001 Written in Stone, (Tadzhiq Music Group). Solo Acoustic
2004 MV, (Tadzhiq Music Group). Solo Acoustic
2006 Live Volume, (Tadzhiq Music Group). Solo Acoustic
2007 Illuminaughty, (Tadzhiq Music Group). Max Volume Band: Widgeon Holland, Chuck Ruff (musician) (of The Edgar Winter Group, and Sammy Hagar), John Gaddis, Max Volume
2009 Live8, (Tadzhiq Music Group). Max Volume Band: Lenny Supera, John Gaddis, Greg Sample, Max Volume
2011 Max Volume, (Tadzhiq Music Group). Max Volume Band: Troy Mowat ( of 7 Seconds), Billy Allen, Max Volume
Television & Film
Volume’s distinctive velvety baritone voice has been featured in countless radio voice-over spots and television commercials. For fifteen years Volume was the Reno market voice-over for concert producers Bill Graham Presents. He has been the television voice on commercials for Carson Harley Davidson, Bizarre Guitar and the Songwriters and Performance Institute.
Volume wrote and performed all the songs in the campus safety advocacy film Take Back The Night, created by independent filmmaker Jack Sutton, in conjunction with the Bring Bri Justice Foundation and in accordance with the University of Nevada Police Department. Take Back the Night has been shown on Reno public access station SNCAT; is distributed on DVD to incoming freshman coeds in their campus orientation packages and is available to all women attending the University of Nevada, Reno.
Volume wrote and performed three tracks ("Reno, Nevada", "Long Road to Nowhere" and "Baby's Got Ink") in Myrton Running Wolf's critically acclaimed short film Jarin. The independent film screened at The New York Film Festival and the Sundance Film Festival.
Volume's "Long Road To Nowhere" from 2007's "Illuminaughty" cd is featured in the Galaxie 500 Films "Nowhere Nevada". Max Volume also plays "K" in the movie itself.
References
- http://www.newsreview.com/reno/home, Reno News & Review, April 10 -16, Vol. 14, issue 10, "101 People, Places & Things that helped shape the Reno Music Scene" author Brent Busboom.
- James Vance et al. versus Judas Priest
- All selections Tadzhiq Music Group, Dancing Soda Songs
- 1984 Terraplane “Tell the Truth” Produced by Don Dokken