Brandigo China: Difference between revisions
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'''Adsmith China''' is a subsidiary of Adsmith International and is registered in Shanghai, China, and provides public relations and related services in Greater China. Its head office is based in [[Shanghai]], [[China]], and has offices in 2 [[Mainland China]] cities. |
'''Adsmith China''' is a subsidiary of Adsmith International and is registered in Shanghai, China, and provides public relations and related services in Greater China. Its head office is based in [[Shanghai]], [[China]], and has offices in 2 [[Mainland China]] cities. |
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==History== |
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Adsmith China is one of the few independent foreign-owned PR agencies in Shanghai. Adsmith was founded by American Michael Golden in 2004. Golden is a graduate of [[Cornell University]] and holds an MBA from the UC Berkeley [[Haas School of Business]].<ref>[http://www.haas.berkeley.edu/groups/pubs/calbusiness/current/feature06.html CalBusiness Magazine Summer 2009]</ref> Adsmith is the only China representative of the [[E3 Agency Network]], a global marketing communications network of the world's top independent agencies. |
Adsmith China is one of the few independent foreign-owned PR agencies in Shanghai. Adsmith was founded by American Michael Golden in 2004. Golden is a graduate of [[Cornell University]] and holds an MBA from the UC Berkeley [[Haas School of Business]].<ref>[http://www.haas.berkeley.edu/groups/pubs/calbusiness/current/feature06.html CalBusiness Magazine Summer 2009]</ref> Adsmith is the only China representative of the [[E3 Agency Network]], a global marketing communications network of the world's top independent agencies. |
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The company started business in [[graphic design]], [[brand management|branding]] and [[market research]], and added the [[public relations]] unit in 2005. In 2008 Adsmith added the [[Interactive PR]] (ePR) unit. Adsmith developed the public relations business from 2005-2009 into its primary business. Adsmith combines social media marketing with traditional media outreach as part of a total communications package. The company moved from its headquarters in InFactory<ref>[http://www.chinaeconomicreview.com/cer/2007_06/Better_by_design.html China Economic Review June 2007]</ref> to new offices in Anken Green in the Jing'an District of Shanghai in January 2010. Golden was dubbed the "Branding King of Shanghai" by City Weekend Shanghai<ref>[http://www.cityweekend.com.cn/shanghai/articles/sh-ho/ho-spotlight/meet-the-branding-king-of-shanghai-mike-golden/ City Weekend Shanghai Oct 2010]</ref> in 2010. Adsmith is a sister agency to Studio Marque, a branding innovation company. The company works with many Shanghai-based partners.<ref>[http://www.biztechreport.com/story/1169-how-sell-big-china-avoid-moon-cakes-and-score-sellers Asia Pacific Technology Report March 2011]</ref> |
The company started business in [[graphic design]], [[brand management|branding]] and [[market research]], and added the [[public relations]] unit in 2005. In 2008 Adsmith added the [[Interactive PR]] (ePR) unit. Adsmith developed the public relations business from 2005-2009 into its primary business. Adsmith combines social media marketing with traditional media outreach as part of a total communications package. The company moved from its headquarters in InFactory<ref>[http://www.chinaeconomicreview.com/cer/2007_06/Better_by_design.html China Economic Review June 2007]</ref> to new offices in Anken Green in the Jing'an District of Shanghai in January 2010. Golden was dubbed the "Branding King of Shanghai" by City Weekend Shanghai<ref>[http://www.cityweekend.com.cn/shanghai/articles/sh-ho/ho-spotlight/meet-the-branding-king-of-shanghai-mike-golden/ City Weekend Shanghai Oct 2010]</ref> in 2010. Adsmith is a sister agency to Studio Marque, a branding innovation company. The company works with many Shanghai-based partners.<ref>[http://www.biztechreport.com/story/1169-how-sell-big-china-avoid-moon-cakes-and-score-sellers Asia Pacific Technology Report March 2011]</ref> |
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Golden has worked to promote general marketing and PR in Shanghai through various activities, such as through a speech for the Australian Chamber of Commerce,<ref>[http://www.austchamshanghai.com/events/event-detail.aspx?id=ec6af9d3-3896-e011-9c68-00155d12bd17 AustCham Shanghai Inside China Series presents:‘Effective Public Relations for Business Excellence’ July 2011]</ref> and a book review in the peer-edited International Journal of Advertising.<ref>[http://www.internationaljournalofadvertising.com/ International Journal of Advertising Volume 30, Number 3, 2011]</ref> |
Golden has worked to promote general marketing and PR in Shanghai through various activities, such as through a speech for the Australian Chamber of Commerce,<ref>[http://www.austchamshanghai.com/events/event-detail.aspx?id=ec6af9d3-3896-e011-9c68-00155d12bd17 AustCham Shanghai Inside China Series presents:‘Effective Public Relations for Business Excellence’ July 2011]</ref> and a book review in the peer-edited International Journal of Advertising.<ref>[http://www.internationaljournalofadvertising.com/ International Journal of Advertising Volume 30, Number 3, 2011]</ref> |
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==Core Services== |
==Core Services== |
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Revision as of 07:10, 18 February 2013
| File:Adsmithchina for web.jpg | |
| Company type | Private |
|---|---|
| Industry | public relations |
| Founded | Shanghai, People's Republic of China (2004) |
| Founder | Mike Golden |
| Headquarters | Shanghai, China |
| Services | marketing communications |
Number of employees | 22 |
| Website | www.adsmithchina.com |
Adsmith China is a subsidiary of Adsmith International and is registered in Shanghai, China, and provides public relations and related services in Greater China. Its head office is based in Shanghai, China, and has offices in 2 Mainland China cities.
Adsmith China is one of the few independent foreign-owned PR agencies in Shanghai. Adsmith was founded by American Michael Golden in 2004. Golden is a graduate of Cornell University and holds an MBA from the UC Berkeley Haas School of Business.[1] Adsmith is the only China representative of the E3 Agency Network, a global marketing communications network of the world's top independent agencies.
The company started business in graphic design, branding and market research, and added the public relations unit in 2005. In 2008 Adsmith added the Interactive PR (ePR) unit. Adsmith developed the public relations business from 2005-2009 into its primary business. Adsmith combines social media marketing with traditional media outreach as part of a total communications package. The company moved from its headquarters in InFactory[2] to new offices in Anken Green in the Jing'an District of Shanghai in January 2010. Golden was dubbed the "Branding King of Shanghai" by City Weekend Shanghai[3] in 2010. Adsmith is a sister agency to Studio Marque, a branding innovation company. The company works with many Shanghai-based partners.[4]
Golden has worked to promote general marketing and PR in Shanghai through various activities, such as through a speech for the Australian Chamber of Commerce,[5] and a book review in the peer-edited International Journal of Advertising.[6]
Core Services
- Media Relations [7]
- Events
- Social Media Marketing / ePR
Associated Services
- Research
- Graphic Design
- Advertising & Marketing Planning
Charity work
Adsmith is a sponsor of Spark09, and provided pro bono marketing and PR support.[8] Spark09 is an ideas conference which was first run at the Shanghai World Financial Center on March 28, 2009. According to the creators, Andy Anderson and Morry Morgan Spark09 has the purpose of bringing 'unlike-minded' people, from the disciplines of Humanity, Environment, Business, and Science together to create 'Planned Serendipity.
Adsmith also sponsored the Australia Chamber of Commerce (Austcham) Melbourne Cup charity activity in Shanghai in 2008.
Managing Director Michael Golden is also active with the Cornell and UC Berkeley alumni groups and is an interviewer for the UC Berkeley Haas School of Business.
External links
See also
References
- ^ CalBusiness Magazine Summer 2009
- ^ China Economic Review June 2007
- ^ City Weekend Shanghai Oct 2010
- ^ Asia Pacific Technology Report March 2011
- ^ AustCham Shanghai Inside China Series presents:‘Effective Public Relations for Business Excellence’ July 2011
- ^ International Journal of Advertising Volume 30, Number 3, 2011
- ^ China Success Stories Dec 23, 2008
- ^ Spark09 Website Sponsor List