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Revision as of 22:16, 12 April 2013

*eckō unltd
Company typePrivate
IndustryFashion
Founded1993
HeadquartersEast Brunswick, New Jersey, United States
Key people
Marc Ecko, founder and CEO
Seth Gerzberg, President
ProductsClothing, footwear, wristwatches
WebsiteOfficial website

Eckō unltd. (also styled as " *Eckō unltd. ") is a brand of urban lifestyle clothing founded by fashion designer Marc Milecofsky. It has been popular since the late 1990s, and moved into the mainstream urban culture in the early 2000s.[1] It is most often associated with hip hop. The style is based on graffiti art.

History

The creation of Ecko Unltd. evolved from just six t-shirts and a can of spray paint. Marc "Echo" Milecofsky began selling graffiti-style t-shirts in the mid 1980s and then founded his clothing brand, Ecko Unltd. in 1993 with investments from his twin sister, Marci and friend Seth Gerszberg. Eckō Unltd currently has over $1 billion in global revenue, and is the largest brand in streetwear.[2]

Zoo York is a "street"-style company that was formerly owned by Ecko Unltd.

References

  1. ^ Rob Walker (2005-07-05). "Cul-de-Sac Cred". New York Times.
  2. ^ Inc. Magazine, March 2009, page 3