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'''Axon Sports, LLC''' produces sport specific cognitive training products for athletes. These tools are intended to accelerate the curve of skill acquisition and develop critical cognitive skills essential for success on the field of play. Axon Sports’ elite training products have been adopted by professional teams, prominent NCAA Division I athletic departments and elite high performance training centers in both the United States and the United Kingdom. Axon has also released two initial iPad apps aimed at developmental athletes, one for baseball and the other for American Football. <ref>http://axonsports.com/potential/about_axon.cfm</ref>
'''Axon Sports, LLC''' produces sport specific cognitive training products for athletes.<ref>http://www.stack.com/2011/04/11/axon-sports-concussion-baseline-testing-giveaway/</ref> These tools are intended to accelerate the curve of skill acquisition and develop critical cognitive skills essential for success on the field of play. Axon Sports’ elite training products have been adopted by professional teams, prominent NCAA Division I athletic departments and elite high performance training centers in both the United States and the United Kingdom. Axon has also released two initial iPad apps aimed at developmental athletes, one for baseball and the other for American Football. <ref>http://axonsports.com/potential/about_axon.cfm</ref>


==Company History and Corporate Structure==
==Company History and Corporate Structure==
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{{DEFAULTSORT:Axon Sports (Company)}}
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[[Category:Sports training companies of the United States]]

Revision as of 19:35, 23 October 2013

Axon Sports
IndustrySports training, Cognitive studies
Founded2010
Area served
Worldwide
Websitehttp://www.axonsports.com

Axon Sports, LLC produces sport specific cognitive training products for athletes.[1] These tools are intended to accelerate the curve of skill acquisition and develop critical cognitive skills essential for success on the field of play. Axon Sports’ elite training products have been adopted by professional teams, prominent NCAA Division I athletic departments and elite high performance training centers in both the United States and the United Kingdom. Axon has also released two initial iPad apps aimed at developmental athletes, one for baseball and the other for American Football. [2]

Company History and Corporate Structure

Axon Sports LLC launched in August of 2010 in the United States as a joint venture between CogState Ltd and Quixote Investment, a Portland Oregon-based investment group.[3] The first emphasis of this joint venture was the Computerised Cognitive Assessment Tool, known as the CCAT, which is an online product developed to help medical providers determine whether an athlete has suffered a concussion and to assist them in making return to play decisions. The CCAT has been adopted by three major professional leagues in the United States, as well as Rugby Football Union OR Rugby League Football, the Australian Football League and the Professional Jockeys Association. At the consumer level, many school districts, youth sports associations and leading medical providers all use the CCAT to safeguard the cognitive health of athletes of all ages and further prevention of concussions in sport.[4]. In 2011, Cogstate acquired the remainder of the shares of Axon Sports from Quixote Investment, making Axon a wholly owned but independently operated subsidiary of CogState. 


Cognitive Training

Axon Sports cognitive training products are grounded in principles of neuroscience.[5] The current products focus on the development of sport-specific high speed decision making. Through high speed repetition, occlusion and expert feedback, the Axon products are intended to help athletes accelerate the development of key cognitive skills. The principles of pattern recognition, ‘chunking’ and the automatization of decision making are all established pillars of expert performance. Future products will focus on other key aspects of cognitive athletic performance, including mental rehearsal and visualization, emotional regulation, focus and concentration.

Axon Science Board

Axon’s product development is guided by the neuroscientists and learning specialists on the Axon Science Board. Current board members[6] include:

  • Dr. Peter Fadde, Associate Professor of Learning Systems Design & Technology, Southern Illinois University [7]
  • Dr. Scott Frey, Director, Brain Imaging Center Adjunct Professor in the Departments of Neurology, University of Missouri
  • Dr. Len Zaichkowsky, Professor of Education and Graduate Medical Sciences, Boston University
  • Dr. Maruff, Chief Science Officer, Cogstate and Professor, Centre for Neuroscience University of Melbourne
  • Dr. Paul Ward, Associate Professor of Psychology, Graduate Program Director of the Applied Cognitive Science, Michigan Technological University

Partnerships

Axon Sports is partnered with a wide variety of organizations ranging from high performance training centers, sports equipment companies and several sporting organizations and governing bodies. Partners as of 2013[8] include Athletes Performance Inc., GlaxoSmithKline, Easton, and US Youth Soccer [9].

References