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BrewDog is a Scottish brewing company with it's headquartered in Ellon, Aberdeenshire. Between 2007 and 2012 BrewDog have averaged 167% annual growth,^[1] making it Scotland's largest independent brewer.^[2] From 2009 to 2012 BrewDog was also the fastest growing food and drink manufacturer in the United Kingdom according to the Sunday Times Fast Track 100 Index.^[3]^[4]

Founded in Fraserburgh, Aberdeenshire in 2007 by two men and a dog, BrewDog now employees 186 people,^[1] exports to 29 countries Worldwide^[5] and had a turnover of GBP£ 10,698,000 in 2012.^[6]

The company is known for producing it's flagship product Punk IPA, which is the companies biggest selling ale. When the brewery first opened they offered a range of ales and lagers in bottle, keg and cask. However, in recent years BrewDog have shifted away from offering a cask conditioned product, causing a rift between the company and cask ale consumer group the Campaign for Real Ale (CAMRA). Currently the majority of BrewDog's ales and lagers are produced in keg and bottle and can only. They do however, still produce the occasional cask ale for export markets in Scandinavia and the United States.

History

BrewDog PLC
Company type	PLC
Industry	Brewing
Founded	Fraserburgh, Scotland (April 2007)
Founder	Alan Martin Dickie; James Bruce Watt;
Headquarters	Ellon, Scotland
Number of locations	12 bars; 2 breweries; 1 office;
Area served	29 countries Worldwide
Key people	Martin Dempster (Director); Tony Foglio (Director); Keith Greggor (Director); Neil Simpson (Finance Director);
Products	Beer;
Production output	100 hL brewhouse; 70,000 hL of annual capacity;
Services	Brewing; Beer Distribution;
Revenue	GBP£ 10,698,000 (2012); GBP£ 5,918,508(2011); GBP£ 3,331,717 (2010);
Net income	GBP £437,113 (2012); GBP £ 355,128 (2011); GBP£ 268,007 (2010);
Total assets	GBP£ 10,552,367 (2012); GBP£ 5,724,351 (2011); GBP£ 3,585,613 (2010);
Number of employees	186
Website	brewdog.com

James Watt and Martin Dickie first met each other aged 12 in their Aberdeen high school English class. They remained close friends and aged 18, they moved into a flat together in Edinburgh to pursue higher education at university. ^[7]

studied law and economics at the University of Edinburgh where he shared a flat with Martin Dickie who was studying brewing and distilling at Heriot Watt University. They graduated university and Watt landed a a job as a trainee solicitor doing in house legal stuff but he hated it and left after two weeks.

Watt decided to follow in his fathers footsteps and become a professional fisherman and did his captains qualification. When he was not out fishing he would spend time in his garage listening to music and brewing homemade beer. He tried to copy his favourite American beers shipping them over from the US and Dickie would do the same.

Meanwhile Dickie was working in distilleries and breweries which Watt says enabled him to make his mistakes with someone else's money as he learned.

As time went on Watt and Dickie started thinking about setting up a brewing business but firstly asked beer and whisky writer Michael Jackson what he thought of their beer. Jackson gave a stunning appraisal and his encouragement was instrumental in them taking the plunge.

Equity Punks

Breweries

Ellon

The Dystopian Puppet Hobby Centre

Equity Punk Brew Day

Products

Collaborations

#Mashtag

Bars

BrewDogs

Food Unwrapped

Marketing

References

^ ^a ^b Equity for Punks 2013 Prospectus p.8
^ http://www.scottish-enterprise.com/resources/case-studies/abc/brewdog.aspx
^ http://www.fasttrack.co.uk/fasttrack/leagues/ft100leaguetable.asp?siteID=1&searchName=&yr=2012&sort=num&area1=99
^ http://www.fasttrack.co.uk/fasttrack/downloads/2012FastTrack100.pdf
^ Equity for Punks 2013 Prospectus p.19
^ Equity for Punks 2013 Prospectus p.41
^ "Rebels with a cause". Elite Business.

[EFP2013P.8-1] Equity for Punks 2013 Prospectus p.8

[ScotishEntepriseBrewDogCaseStudy-2] ttp://www.scottish-enterprise.com/resources/case-studies/abc/brewdog.aspx

[FastTrack100Table-3] ttp://www.fasttrack.co.uk/fasttrack/leagues/ft100leaguetable.asp?siteID=1&searchName=&yr=2012&sort=num&area1=99

[FastTrackReport2012-4] ttp://www.fasttrack.co.uk/fasttrack/downloads/2012FastTrack100.pdf

[EFP2013P.19-5] Equity for Punks 2013 Prospectus p.19

[EFP2013P.41-6] Equity for Punks 2013 Prospectus p.41

[7] "Rebels with a cause". Elite Business.

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@@ Line 46: / Line 46: @@
 =History=
+James Watt and Martin Dickie first met each other aged 12 in their Aberdeen high school English class. They remained close friends and aged 18, they moved into a flat together in Edinburgh to pursue higher education at university. <ref>{{cite web|title=Rebels with a cause|url=http://elitebusinessmagazine.co.uk/interviews/item/rebels-with-a-cause|publisher=Elite Business}}</ref>
+studied law and economics at the [[University of Edinburgh]] where he shared a flat with Martin Dickie who was studying brewing and distilling at [[Heriot-Watt_University|Heriot Watt University]]. They graduated university and Watt landed a  a job as a trainee solicitor doing in house legal stuff but he hated it and left after two weeks.
+Watt decided to follow in his fathers footsteps and become a professional fisherman and did his captains qualification. When he was not out fishing he would spend time in his garage listening to music and brewing homemade beer. He tried to copy his favourite American beers shipping them over from the US and Dickie would do the same.
+Meanwhile Dickie was working in distilleries and breweries which Watt says enabled him to make his mistakes with someone else's money as he learned.
+As time went on Watt and Dickie started thinking about setting up a brewing business but firstly asked beer and whisky writer Michael Jackson what he thought of their beer. Jackson gave a stunning appraisal and his encouragement was instrumental in them taking the plunge.
 ==Equity Punks==