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'''Conspicuous conservation''' is an idea that grew out of [[conspicuous consumption]]. It refers to the relatively recent phenomenon of engaging in activities that are environmentally friendly in order to obtain or signal a higher social status.<ref>http://www.freakonomics.com/2011/07/07/hey-baby-is-that-a-prius-you%E2%80%99re-driving/</ref> |
'''Conspicuous conservation''' is an idea that grew out of [[conspicuous consumption]]. It refers to the relatively recent phenomenon of engaging in activities that are environmentally friendly in order to obtain or signal a higher social status.<ref>http://www.freakonomics.com/2011/07/07/hey-baby-is-that-a-prius-you%E2%80%99re-driving/</ref> |
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According to a 1978 article by Ronald D. White, the concept of "conspicuous conservation" was first used by economist Seymour Sacks.<ref>White, Ron D., 1978. Growth versus Conservation: A Veblenian Perspective. Journal of Economic Issues 12: 427-433.</ref> Jeff Mikulina, then-executive director of the Hawaii Chapter of the [[Sierra Club]], mentioned the term in 2005.<ref>"Mr. Mikulina Goes to Washington 'sort of,' Honolulu Weekly, Sep. 14, 2005. http://honoluluweekly.com/diary/2005/09/diary-09-14-05/</ref><ref>http://www.heco.com/vcmcontent/IntegratedResource/IRP/PDF/HECO_IRP4_AG05_060807_12_Transcript.pdf |
According to a 1978 article by Ronald D. White, the concept of "conspicuous conservation" was first used by economist Seymour Sacks.<ref>White, Ron D., 1978. Growth versus Conservation: A Veblenian Perspective. Journal of Economic Issues 12: 427-433.</ref> Jeff Mikulina, then-executive director of the Hawaii Chapter of the [[Sierra Club]], mentioned the term in 2005.<ref>"Mr. Mikulina Goes to Washington 'sort of,' Honolulu Weekly, Sep. 14, 2005. http://honoluluweekly.com/diary/2005/09/diary-09-14-05/</ref><ref>{{cite web|url=http://www.heco.com/vcmcontent/IntegratedResource/IRP/PDF/HECO_IRP4_AG05_060807_12_Transcript.pdf |title=Archived copy |accessdate=July 19, 2012 |deadurl=yes |archiveurl=http://web.archive.org/web/20140421081928/http://www.heco.com/vcmcontent/IntegratedResource/IRP/PDF/HECO_IRP4_AG05_060807_12_Transcript.pdf |archivedate=April 21, 2014 }}</ref><ref>https://blueplanetfoundation.org/files/mikulina_pv_thesis.pdf</ref> The term was invoked separately in 2010 by [[UC Berkeley|Berkeley]] researchers Sexton and Sexton.<ref name=Sexton>{{cite journal|last=Sexton|first=Steven|author2=Sexton, Alison|title=Conspicuous Conservation: The Prius Effect and WTP for Environmental Bona Fides|journal=Working Paper|date=December 31, 2010|url=http://areweb.berkeley.edu/fields/erep/seminar/Prius_Effect_V1.5.1.pdf}}</ref> |
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[[Vladas Griskevicius]], [[Joshua M. Tybur]], and [[Bram Van den Bergh]] (2010) argue that buying "green products" can be construed as [[altruistic]]. Because altruistic behavior might function as a [[costly signal]] of [[social status]], conspicuous conservation can be interpreted as a signal of high status. Experiments showed that activating status motives led people to choose green products over more luxurious nongreen products. The status motive increases the willingness to buy green products in public (but not in private) settings and in settings where green products cost more than nongreen products. According to the authors, status competition can thus be used to promote proenvironmental behavior.<ref>Vladas Griskevicius, Joshua M. Tybur, Bram Van den Bergh (2010): [http://www.csom.umn.edu/marketinginstitute/documents/going-green-to.pdf Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation]. Journal of Personality and Social Psychology 98: 392–404.</ref> |
[[Vladas Griskevicius]], [[Joshua M. Tybur]], and [[Bram Van den Bergh]] (2010) argue that buying "green products" can be construed as [[altruistic]]. Because altruistic behavior might function as a [[costly signal]] of [[social status]], conspicuous conservation can be interpreted as a signal of high status. Experiments showed that activating status motives led people to choose green products over more luxurious nongreen products. The status motive increases the willingness to buy green products in public (but not in private) settings and in settings where green products cost more than nongreen products. According to the authors, status competition can thus be used to promote proenvironmental behavior.<ref>Vladas Griskevicius, Joshua M. Tybur, Bram Van den Bergh (2010): [http://www.csom.umn.edu/marketinginstitute/documents/going-green-to.pdf Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation]. Journal of Personality and Social Psychology 98: 392–404.</ref> |
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Revision as of 18:54, 27 April 2016
Conspicuous conservation is an idea that grew out of conspicuous consumption. It refers to the relatively recent phenomenon of engaging in activities that are environmentally friendly in order to obtain or signal a higher social status.[1] According to a 1978 article by Ronald D. White, the concept of "conspicuous conservation" was first used by economist Seymour Sacks.[2] Jeff Mikulina, then-executive director of the Hawaii Chapter of the Sierra Club, mentioned the term in 2005.[3][4][5] The term was invoked separately in 2010 by Berkeley researchers Sexton and Sexton.[6]
Vladas Griskevicius, Joshua M. Tybur, and Bram Van den Bergh (2010) argue that buying "green products" can be construed as altruistic. Because altruistic behavior might function as a costly signal of social status, conspicuous conservation can be interpreted as a signal of high status. Experiments showed that activating status motives led people to choose green products over more luxurious nongreen products. The status motive increases the willingness to buy green products in public (but not in private) settings and in settings where green products cost more than nongreen products. According to the authors, status competition can thus be used to promote proenvironmental behavior.[7]
References
- ^ http://www.freakonomics.com/2011/07/07/hey-baby-is-that-a-prius-you%E2%80%99re-driving/
- ^ White, Ron D., 1978. Growth versus Conservation: A Veblenian Perspective. Journal of Economic Issues 12: 427-433.
- ^ "Mr. Mikulina Goes to Washington 'sort of,' Honolulu Weekly, Sep. 14, 2005. http://honoluluweekly.com/diary/2005/09/diary-09-14-05/
- ^ "Archived copy" (PDF). Archived from the original (PDF) on April 21, 2014. Retrieved July 19, 2012.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)CS1 maint: archived copy as title (link) - ^ https://blueplanetfoundation.org/files/mikulina_pv_thesis.pdf
- ^ Sexton, Steven; Sexton, Alison (December 31, 2010). "Conspicuous Conservation: The Prius Effect and WTP for Environmental Bona Fides" (PDF). Working Paper.
- ^ Vladas Griskevicius, Joshua M. Tybur, Bram Van den Bergh (2010): Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation. Journal of Personality and Social Psychology 98: 392–404.
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