Non-Transferable: Difference between revisions
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Revision as of 22:42, 21 March 2017
| Non-Transferable | |
|---|---|
| Directed by | |
| Written by | Brendan Bradley |
| Produced by | Lightning Entertainment Group[2] |
| Country | Turkey |
Non-Transferable is a romantic comedy film released in 2016 and directed by YouTubers Brendan Bradley and Ashley Clements. The film was intended to be released on Valentine's Day (14 February) on "all digital windows" in the United States, other than iTunes, where had its début a couple of weeks later.[2] The film was widely seen as getting onto the YouTuber film "trend" and other famous YouTubers, such as Shanna Malcolm, appear on the film.[3]
Plot
The film centres around a young woman called Amy Tyler, who books a surprise holiday to Europe with her boyfriend Josh Merit.[4] However, the two separate before they are able to go onto the trip; therefore, she advertises her tickets online in search for another man with an identical name to her ex-boyfriend to go on the tour instead.[3][1] The story, although written in 2012, bore similarities[1] to a 2014 case of a 28-year-old Toronto man named Jordan Axani, who offered up free tickets to on Reddit a girl named Elizabeth Gallagher, when he broke up with his girlfriend of the same name. Although his ticket had a strict no-transfer policy, as passport information was not required when booking, the ticket could be used by anyone with the same name.[5]
When a BuzzFeed article about the story became viral,[6] the script was given "new life".[2] Brendan Bradley said that "I wrote this script five years ago", Bradley said, "and everyone told me ... 'This would never happen! This is too unrealistic!' And the project didn’t get any traction because everyone thought the premise was too crazy. And then it happened in real life."[1]
Sponsorship and promotion agreements
Despite having no production money in and of themselves, Brendan and the film crew worked with Land Rover[2] as well as Turkish tourist comapnises such as Turkish Airlines, the Ministry of Culture and Tourism, VIP Tourism Agency. These companies partially funded the trip, in exchange for featuring the airline, hotels and tourist attractions in the film,[1] and has been seen by some as a tactical business move by the Turkish tourist industry's "larger marketing strategy targeting millennial travelers".[7] Brendan said he came up with the idea after reading Blockbusters by Anita Elberse, which explains why it's difficult for new filmmakers to enter the industry.[1]
Ashley said the movie was a way for tourism companies to promote Turkey as a holiday destination. "You watch Under the Tuscan Sun and you think, 'I must go to Tuscany! So beautiful!' ... [In the film,] we could showcase [Turkey] in a way that would make you go, 'Wow, Turkey is so beautiful and I had no idea!' Which was very much our experience going there. It's a country that's really at the epicenter of so much history."[1]
References
- ^ a b c d e f g Lazar, Shira (23 February 2016). "How Do You Make a Movie in Europe With Almost No Budget?". Huffington Post. Retrieved 21 March 2017.
- ^ a b c d Bloom, David (14 February 2017). "A Traditional Rom-Com Takes The Most Untraditional Route To Release". Tubefilter.
- ^ a b Gutelle, Sam. "Turkish Airlines Gets In On The YouTuber Film Trend With 'Non-Transferable'". Tubefilter.
- ^ Morrell, McKenzie. "Long Live the Rom-Com! Social Media Stars Save Valentine's Day, the results are "Non-Transferable"". FanFest.
- ^ Associated Press (18 December 2014). "Man finds woman with same name as ex to join him on round-the-world trip". The Guardian. Retrieved 21 March 2017.
- ^ Chen, Tanya (3 November 2014). "A Guy Is Giving Away A Plane Ticket Around The World To Anyone With His Ex's Name". BuzzFeed. Retrieved 21 March 2017.
- ^ Velan, Kristina (2 December 2016). "Airlines as Content Producers: Will They Follow Netflix's Plotline?". Airline Passenger Experience. Retrieved 21 March 2017.
External links
Further reading
- "Turkish Brands Host American Filmakers Across Three Continents". Non-Transferable. Facebook. Lightning Entertainment Group.
- Thomas, Sarah Elanor (14 February 2017). "Movie Review: Non-Transferable – From Start To End, We Loved Every Minute". Fangirlish. Retrieved 21 March 2017.