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'''Boticca''' is a [[London]]-based retail website for [[jewelry]] and [[fashion accessories]], that features a selection emerging [[fashion]] [[designer]]s.<ref name=BBC11645439>{{cite web|url=http://www.bbc.co.uk/news/business-11645439|title=High fashion learns to love selling online|author=Kabir Chibber|publisher=BBC News|date=31 October 2010|accessdate=2011-01-25}}</ref><ref name=NYT112210>{{cite web|url=https://www.nytimes.com/2010/11/22/style/22iht-fashion22.html|title=Luxury Brands Tailoring Approach to the Web|author=Eric Pfanner|publisher=New York Times|date=21 November 2010|accessdate=2011-02-25}}</ref><ref name=DMail1297579>{{cite web|url=http://www.dailymail.co.uk/femail/article-1297579/Running-risk-It-cause-cel=/index.html|title=Running risk It cause cel|publisher=Daily Mail|date=29 November 2010|accessdate=2011-02-25}}</ref><ref name=VogueBijoux>{{cite web|url=http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|title=Bijoux Bar at Boticca|publisher=Vogue|date=24 November 2010|accessdate=2011-02-25}}</ref>
'''Boticca''' is a [[London]]-based retail website for [[jewelry]] and [[fashion accessories]], that features a selection emerging [[fashion]] [[designer]]s.<ref name=BBC11645439>{{cite web|url=http://www.bbc.co.uk/news/business-11645439|title=High fashion learns to love selling online|author=Kabir Chibber|publisher=BBC News|date=31 October 2010|accessdate=2011-01-25}}</ref><ref name=NYT112210>{{cite web|url=https://www.nytimes.com/2010/11/22/style/22iht-fashion22.html|title=Luxury Brands Tailoring Approach to the Web|author=Eric Pfanner|publisher=New York Times|date=21 November 2010|accessdate=2011-02-25}}</ref><ref name=DMail1297579>{{cite web|url=http://www.dailymail.co.uk/femail/article-1297579/Running-risk-It-cause-cel=/index.html|title=Running risk It cause cel|publisher=Daily Mail|date=29 November 2010|accessdate=2011-02-25}}</ref><ref name=VogueBijoux>{{cite web|url=http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|title=Bijoux Bar at Boticca|publisher=Vogue|date=24 November 2010|accessdate=2011-02-25|deadurl=yes|archiveurl=https://web.archive.org/web/20101127160148/http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|archivedate=27 November 2010|df=dmy-all}}</ref>


==History==
==History==
Kiyan Foroughi, a [[French people|French]] former [[Investment banking|investment banker]] while on holiday in [[Marrakesh]] in December 2008, engaged in conversation with jewelry designer Mariam.<ref name=BotAU>{{cite web|url=http://boticca.com/page/story/|title=About Us|publisher=Boticca|accessdate=2011-01-25}}</ref> Living in the [[Atlas Mountains]], Mariam travelled to the [[souq]] in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website with co-founder [[Avid Larizadeh]] selling emerging designers like Mariam.<ref name=ProJew14104>{{cite web|url=http://www.professionaljeweller.com/article-14104-how-boticca-became-the-worlds-local-jeweller/|title=How Boticca became the world's local jeweller|author=Kathryn Bishop|publisher=Professional Jeweller|date=17 January 2014|accessdate=6 February 2014}}</ref>
Kiyan Foroughi, a [[French people|French]] former [[Investment banking|investment banker]] while on holiday in [[Marrakesh]] in December 2008, engaged in conversation with jewelry designer Mariam.<ref name=BotAU>{{cite web|url=http://boticca.com/page/story/|title=About Us|publisher=Boticca|accessdate=2011-01-25}}</ref> Living in the [[Atlas Mountains]], Mariam travelled to the [[souq]] in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website with co-founder [[Avid Larizadeh]] selling emerging designers like Mariam.<ref name=ProJew14104>{{cite web|url=http://www.professionaljeweller.com/article-14104-how-boticca-became-the-worlds-local-jeweller/|title=How Boticca became the world's local jeweller|author=Kathryn Bishop|publisher=Professional Jeweller|date=17 January 2014|accessdate=6 February 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20140213123415/http://www.professionaljeweller.com/article-14104-how-boticca-became-the-worlds-local-jeweller/|archivedate=13 February 2014|df=dmy-all}}</ref>


Since launching in January 2010,<ref name=NYT112210>{{cite web|url=https://www.nytimes.com/2010/11/22/style/22iht-fashion22.html|title=Luxury Brands Tailoring Approach to the Web|author=Eric Pfanner|publisher=New York Times|date=21 November 2010|accessdate=2011-02-25}}</ref> the company has featured in [[Vogue (British magazine)|Vogue]],<ref name=VogueBijoux/> been selected by [[Lady Gaga]] for her 2011 European tour,<ref name=DMail1297579>{{cite web|url=http://www.dailymail.co.uk/femail/article-1297579/Running-risk-It-cause-cel=/index.html|title=Running risk It cause cel|publisher=Daily Mail|date=29 November 2010|accessdate=2011-02-25}}</ref> and worn by [[Kate Moss]], [[Cameron Diaz]] and [[Jessica Alba]].<ref name=VogueBijoux>{{cite web|url=http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|title=Bijoux Bar at Boticca|publisher=Vogue|date=24 November 2010|accessdate=2011-02-25}}</ref><ref>{{cite web|url=http://fashion.telegraph.co.uk/news-features/TMG8160131/I-SPIED-competition-win-five-unique-pieces-of-designer-jewellery.html|title=I-Spied|publisher=Telegraph Fashion|date=29 November 2010|accessdate=2011-02-25}}</ref>
Since launching in January 2010,<ref name=NYT112210>{{cite web|url=https://www.nytimes.com/2010/11/22/style/22iht-fashion22.html|title=Luxury Brands Tailoring Approach to the Web|author=Eric Pfanner|publisher=New York Times|date=21 November 2010|accessdate=2011-02-25}}</ref> the company has featured in [[Vogue (British magazine)|Vogue]],<ref name=VogueBijoux/> been selected by [[Lady Gaga]] for her 2011 European tour,<ref name=DMail1297579>{{cite web|url=http://www.dailymail.co.uk/femail/article-1297579/Running-risk-It-cause-cel=/index.html|title=Running risk It cause cel|publisher=Daily Mail|date=29 November 2010|accessdate=2011-02-25}}</ref> and worn by [[Kate Moss]], [[Cameron Diaz]] and [[Jessica Alba]].<ref name=VogueBijoux>{{cite web|url=http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|title=Bijoux Bar at Boticca|publisher=Vogue|date=24 November 2010|accessdate=2011-02-25|deadurl=yes|archiveurl=https://web.archive.org/web/20101127160148/http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|archivedate=27 November 2010|df=dmy-all}}</ref><ref>{{cite web|url=http://fashion.telegraph.co.uk/news-features/TMG8160131/I-SPIED-competition-win-five-unique-pieces-of-designer-jewellery.html|title=I-Spied|publisher=Telegraph Fashion|date=29 November 2010|accessdate=2011-02-25}}</ref>


In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.<ref name= "finacial">By Julie Klein, VentureBeat. "[http://venturebeat.com/2011/05/16/deals-more-boticca-funding/ Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry]." 16 May 2011.</ref> In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm [[MMC Ventures]], and high-net-worth individuals, including [[Sina Afra]].<ref name=ProJew14104/>
In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.<ref name= "finacial">By Julie Klein, VentureBeat. "[http://venturebeat.com/2011/05/16/deals-more-boticca-funding/ Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry]." 16 May 2011.</ref> In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm [[MMC Ventures]], and high-net-worth individuals, including [[Sina Afra]].<ref name=ProJew14104/>

Revision as of 23:15, 23 July 2017

Boticca
Company typePrivate
IndustryJewelry, fashion accessories
FoundedOctober 2009
FounderKiyan Foroughi, Avid Larizadeh
Headquarters
London
,
England
Area served
Global
ProductsJewelry, Handbags, Fashion accessories
WebsiteBoticca.com

Boticca is a London-based retail website for jewelry and fashion accessories, that features a selection emerging fashion designers.[1][2][3][4]

History

Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam.[5] Living in the Atlas Mountains, Mariam travelled to the souq in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website with co-founder Avid Larizadeh selling emerging designers like Mariam.[6]

Since launching in January 2010,[2] the company has featured in Vogue,[4] been selected by Lady Gaga for her 2011 European tour,[3] and worn by Kate Moss, Cameron Diaz and Jessica Alba.[4][7]

In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.[8] In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm MMC Ventures, and high-net-worth individuals, including Sina Afra.[6]

In April 2014, co-founder Avid Larizadeh, left Boticca operationally in her role as COO while remaining a founding shareholder of the business.

In September 2014, Boticca unveiled a fully rebranded website with major UI improvements, a novel content strategy, a shipping partnership with DHL and the appointment of Dave Killeen (formerly Product Lead at Badoo and Executive Product Manager for the BBC iPlayer) as Product Director.[9] The new website has received strong reviews for its usability, innovative approach to content and customer service.[10]

In October 2014, Boticca appointed former Liberty Fashion Director and MyWardrobe Buying and Merchandising Director Luisa De Paula as the new Fashion & Brand Director.[11]

Operations

Launching in January 2010, the company takes only a maximum 35% of the sale price,[6] as opposed to the normal online retail model of between 40% and 50%, leaving the creator with 65%.[6] The company garners between 30 and 40 new retail designer applications each week, of which on average just 3 or 4 are then listed on the website.[6] The company also sources through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spot new talent, and hence source around 90% of the newly listed product.[6] Global designers can apply to be featured, but all designers must uphold the "Designer Charter" in order to ensure quality of both product and customer service.[12]

By January 2011 Boticca was retailling independent designers from over 40 countries, including Estonia, Lebanon, South Korea the United Arab Emirates and Colombia.[1] 155 of the 350 brands sold through the website lead on jewelry, whilst the rest cover accessories such as bags, scarves, belts and hats.[6] After the second round of fund raising, the company launched Boticca.fr in September 2013, making France the companies' third biggest market after the UK and United States.[6]

Awards

Techcrunch selected Boticca for "The Europas" awards,[12] whilst The Independent rated it first in their 2014 survey of the top six jewelry retail websites.[13]

In May 2012, the company was selected as GP Bullhound's "Ones to Watch", a list that compiles companies with impressive growth rates and have very bright futures.[14]

In October 2014, Boticca was named a finalist in the Retail Hero category at Real Business' Growing Business Awards, in recognition of its outstanding, growing business in the retail sector.[15]

References

  1. ^ a b Kabir Chibber (31 October 2010). "High fashion learns to love selling online". BBC News. Retrieved 25 January 2011.
  2. ^ a b Eric Pfanner (21 November 2010). "Luxury Brands Tailoring Approach to the Web". New York Times. Retrieved 25 February 2011.
  3. ^ a b "Running risk It cause cel". Daily Mail. 29 November 2010. Retrieved 25 February 2011.
  4. ^ a b c "Bijoux Bar at Boticca". Vogue. 24 November 2010. Archived from the original on 27 November 2010. Retrieved 25 February 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ "About Us". Boticca. Retrieved 25 January 2011.
  6. ^ a b c d e f g h Kathryn Bishop (17 January 2014). "How Boticca became the world's local jeweller". Professional Jeweller. Archived from the original on 13 February 2014. Retrieved 6 February 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ "I-Spied". Telegraph Fashion. 29 November 2010. Retrieved 25 February 2011.
  8. ^ By Julie Klein, VentureBeat. "Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry." 16 May 2011.
  9. ^ "Archived copy". Archived from the original on 7 October 2014. Retrieved 2014-10-23. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  10. ^ https://www.trustpilot.co.uk/review/boticca.com
  11. ^ http://www.retail-jeweller.com/news/boticca-appoints-luisa-de-paula/5065304.article?blocktitle=LATEST-NEWS&contentID=3379
  12. ^ a b Tsosis, Alexia (29 October 2010). "Boticca, An Online Marketplace For More Original Accessories". Tech Crunch. Retrieved 25 February 2011.
  13. ^ "What a gem! 6 best online jewellery shops". The Independent. 6 February 2014. Retrieved 6 February 2014.
  14. ^ http://www.realwire.com/releases/GP-Bullhounds-Media-Momentum-Awards-Identify-Europes-Fastest-Growing-Digital-Companies
  15. ^ "Archived copy". Archived from the original on 7 October 2014. Retrieved 2014-10-23. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Boticca&oldid=792018479"