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==History==
==History==
In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal.<ref name=venturebeat/><ref name="businessinsider">{{cite web|url=http://www.businessinsider.com/20-silicon-valley-startups-to-watch?op=1|title=The 20 Hot Silicon Valley Startups You Need To Watch|date=July 26, 2011|author=Alyson Shontell|accessdate=November 19, 2014|publisher=[[Business Insider]]}}</ref><ref name="adexchanger">{{cite web|url=http://www.adexchanger.com/platforms/ceo-fradin-dynamic-signal/|title=CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO|date=July 23, 2012|author=John Ebbert|accessdate=November 19, 2014|publisher=[[Ad Exchanger]]}}</ref> They previously worked for Adify, an advertising infrastructure company.<ref name=venturebeat/> In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors.<ref name="xconomy">{{cite web|url=http://www.xconomy.com/san-francisco/2011/02/17/dynamic-signal-picks-up-8m/|title=Dynamic Signal Picks Up $8M|author=Wade Rousch|date=February 17, 2011|accessdate=November 19, 2014|publisher=[[Xconomy]]}}</ref> That July, ''[[Business Insider]]'' included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch."<ref name=businessinsider/> The company closed a $13.3 million funding round led by [[Venrock]] in July 2012.<ref name="allthingsd">{{cite web|url=http://allthingsd.com/20120716/word-of-mouth-ads-for-a-fee-dynamic-signal-raises-13-million-from-venrock-time-warner/|title=Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner|date=July 16, 2012|author=Peter Kafka|accessdate=November 19, 2014|publisher=[[All Things D]]}}</ref><ref name="adage">{{cite web|url=http://adage.com/article/btob/dynamic-signal-gains-13-3-million-venture-funding/286613|title=Dynamic Signal gains $13.3 million in venture funding|date=July 24, 2014|accessdate=November 19, 2014|publisher=[[Adage]]}}</ref> [[Time Warner Cable|Time Warner]], Trinity Ventures and [[Cox Enterprises]] also participated.<ref name=allthingsd/> In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks.<ref name=techcrunch/> That November, [[Intel]] partnered with Dynamic Signal.<ref name="pivotcon">{{cite web|url=http://pivotcon.com/intel-and-dynamic-signal-partners-for-employee-marketing-power/|title=Intel and Dynamic Signal: Partners for Employee Power|accessdate=November 19, 2014|publisher=[[Pivotcon]]}}</ref>
In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal.<ref name=venturebeat/><ref name="businessinsider">{{cite web|url=http://www.businessinsider.com/20-silicon-valley-startups-to-watch?op=1|title=The 20 Hot Silicon Valley Startups You Need To Watch|date=July 26, 2011|author=Alyson Shontell|accessdate=November 19, 2014|publisher=[[Business Insider]]}}</ref><ref name="adexchanger">{{cite web|url=http://www.adexchanger.com/platforms/ceo-fradin-dynamic-signal/|title=CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO|date=July 23, 2012|author=John Ebbert|accessdate=November 19, 2014|publisher=[[Ad Exchanger]]}}</ref> They previously worked for Adify, an advertising infrastructure company.<ref name=venturebeat/> In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors.<ref name="xconomy">{{cite web|url=http://www.xconomy.com/san-francisco/2011/02/17/dynamic-signal-picks-up-8m/|title=Dynamic Signal Picks Up $8M|author=Wade Rousch|date=February 17, 2011|accessdate=November 19, 2014|publisher=[[Xconomy]]}}</ref> That July, ''[[Business Insider]]'' included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch."<ref name=businessinsider/> The company closed a $13.3 million funding round led by [[Venrock]] in July 2012.<ref name="allthingsd">{{cite web|url=http://allthingsd.com/20120716/word-of-mouth-ads-for-a-fee-dynamic-signal-raises-13-million-from-venrock-time-warner/|title=Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner|date=July 16, 2012|author=Peter Kafka|accessdate=November 19, 2014|publisher=[[All Things D]]}}</ref><ref name="adage">{{cite web|url=http://adage.com/article/btob/dynamic-signal-gains-13-3-million-venture-funding/286613|title=Dynamic Signal gains $13.3 million in venture funding|date=July 24, 2014|accessdate=November 19, 2014|publisher=[[Adage]]}}</ref> [[Time Warner Cable|Time Warner]], Trinity Ventures and [[Cox Enterprises]] also participated.<ref name=allthingsd/> In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks.<ref name=techcrunch/> That November, [[Intel]] partnered with Dynamic Signal.<ref name="pivotcon">{{cite web|url=http://pivotcon.com/intel-and-dynamic-signal-partners-for-employee-marketing-power/|title=Intel and Dynamic Signal: Partners for Employee Power|accessdate=November 19, 2014|publisher=[[Pivotcon]]|deadurl=yes|archiveurl=https://web.archive.org/web/20141129061627/http://pivotcon.com/intel-and-dynamic-signal-partners-for-employee-marketing-power/|archivedate=November 29, 2014|df=}}</ref>


Dynamic Signal released an [[iOS]] application for VoiceStorm in February 2014.<ref name="allfacebook">{{cite web|url=http://allfacebook.com/brand-advocacy-facebook-goes-mobile-dynamic-signals-voicestorm-ios-app_b128999|title=Brand Advocacy On Facebook Goes Mobile With Dynamic Signal’s VoiceStorm IOS App|date=February 5, 2014|author=David Cohen|accessdate=November 19, 2014|publisher=[[All Facebook]]}}</ref> In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises.<ref name=bizjournals/><ref name="thehubcomms">{{cite web|url=http://www.thehubcomms.com/employee-advocacy-meets-content-marketing-as-dynamic-signal-acquires-papershare/article/367970/|title=Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare|date=August 25, 2014|author=Omar Akhtar|accessdate=November 19, 2014|publisher=[[The Hub Comms]]}}</ref><ref name="vator">{{cite web|url=http://vator.tv/news/2014-08-25-dynamic-signal-raises-12-buys-papershare|title=Dynamic Signal raises $12M, buys PaperShare|date=August 25, 2014|author=Steven Loeb|accessdate=November 19, 2014|publisher=[[Vator]]}}</ref> Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.<ref name=bizjournals/>
Dynamic Signal released an [[iOS]] application for VoiceStorm in February 2014.<ref name="allfacebook">{{cite web|url=http://allfacebook.com/brand-advocacy-facebook-goes-mobile-dynamic-signals-voicestorm-ios-app_b128999|title=Brand Advocacy On Facebook Goes Mobile With Dynamic Signal’s VoiceStorm IOS App|date=February 5, 2014|author=David Cohen|accessdate=November 19, 2014|publisher=[[All Facebook]]}}</ref> In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises.<ref name=bizjournals/><ref name="thehubcomms">{{cite web|url=http://www.thehubcomms.com/employee-advocacy-meets-content-marketing-as-dynamic-signal-acquires-papershare/article/367970/|title=Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare|date=August 25, 2014|author=Omar Akhtar|accessdate=November 19, 2014|publisher=[[The Hub Comms]]}}</ref><ref name="vator">{{cite web|url=http://vator.tv/news/2014-08-25-dynamic-signal-raises-12-buys-papershare|title=Dynamic Signal raises $12M, buys PaperShare|date=August 25, 2014|author=Steven Loeb|accessdate=November 19, 2014|publisher=[[Vator]]}}</ref> Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.<ref name=bizjournals/>

Revision as of 07:04, 15 September 2017

Dynamic Signal
Company typePrivate
IndustryCompany Communications Software
FoundedNovember 2010
FoundersRuss Fradin, Jim Larrison, Steve Heyman
Headquarters
San Bruno, California
Key people
Russ Fradin, CEO
ProductsVoiceStorm
ServicesSocial selling, social business
Number of employees
170
Websitedynamicsignal.com

Dynamic Signal is a technology company, offering a mobile-first company communications platform, based in San Bruno, California.[1][2] Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010.[3] Fradin is the CEO of Dynamic Signal.[1][2]

History

In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal.[3][4][5] They previously worked for Adify, an advertising infrastructure company.[3] In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors.[6] That July, Business Insider included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch."[4] The company closed a $13.3 million funding round led by Venrock in July 2012.[7][8] Time Warner, Trinity Ventures and Cox Enterprises also participated.[7] In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks.[1] That November, Intel partnered with Dynamic Signal.[9]

Dynamic Signal released an iOS application for VoiceStorm in February 2014.[10] In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises.[2][11][12] Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.[2]

In December 2016, Dynamic Signal raised $25 million in growth financing.[13] Participants in this round included new investors, Akkadian Ventures, Microsoft Ventures and Focus Opportunity Fund in addition to participation by existing investors, Trinity Ventures, Venrock, Rembrandt, and Time Warner.[13] Dynamic Signal used the newly acquired funds to expand its international operations and further strengthen its investments in engineering, sales, marketing, and customer success to serve its expanding roster of world class enterprise customers.

Operations

Dynamic Signal is headquartered in San Bruno, California and has approximately 170 employees.[2][14] The company has delivered impressions for brands such as Hitachi Data Systems, Salesforce, Deloitte, IBM and Gamestop.[12] As of May 2017, Dynamic Signal services nearly 20 percent of Fortune 500 companies and 20 percent of the Fortune 50.[15]

Product

Dynamic Signal offers a mobile-first company communications and employee advocacy platform for Communication, HR, and Marketing professionals.[4] The platform enables top-down company communications for both internal news and information, as well as company and industry content that can be distributed and tracked through employees' own social channels.[11]

References

  1. ^ a b c Anthony Ha (March 8, 2013). "Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts". TechCrunch. Retrieved November 19, 2014.
  2. ^ a b c d e Sarah Drake (August 25, 2014). "Social marketing startup Dynamic Signal raises $12M, buys PaperShare". San Jose Business Journal. Retrieved November 19, 2014.
  3. ^ a b c Anthony Ha (February 18, 2011). "Adify founder raises $8M for new startup Dynamic Signal". VentureBeat. Retrieved November 19, 2014.
  4. ^ a b c Alyson Shontell (July 26, 2011). "The 20 Hot Silicon Valley Startups You Need To Watch". Business Insider. Retrieved November 19, 2014.
  5. ^ John Ebbert (July 23, 2012). "CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO". Ad Exchanger. Retrieved November 19, 2014.
  6. ^ Wade Rousch (February 17, 2011). "Dynamic Signal Picks Up $8M". Xconomy. Retrieved November 19, 2014.
  7. ^ a b Peter Kafka (July 16, 2012). "Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner". All Things D. Retrieved November 19, 2014.
  8. ^ "Dynamic Signal gains $13.3 million in venture funding". Adage. July 24, 2014. Retrieved November 19, 2014.
  9. ^ "Intel and Dynamic Signal: Partners for Employee Power". Pivotcon. Archived from the original on November 29, 2014. Retrieved November 19, 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ David Cohen (February 5, 2014). "Brand Advocacy On Facebook Goes Mobile With Dynamic Signal's VoiceStorm IOS App". All Facebook. Retrieved November 19, 2014.
  11. ^ a b Omar Akhtar (August 25, 2014). "Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare". The Hub Comms. Retrieved November 19, 2014.
  12. ^ a b Steven Loeb (August 25, 2014). "Dynamic Signal raises $12M, buys PaperShare". Vator. Retrieved November 19, 2014.
  13. ^ a b "Dynamic Signal Raises $25 Million to Help Organizations Increase Employee Productivity, Engagement, and Advocacy Across the Globe". Business Wire. December 12, 2016. Retrieved July 7, 2017.
  14. ^ Lizette Chapman (August 25, 2014). "Social Marketing Co. Dynamic Signal Raises $12M, Acquires PaperShare". Dow Jones. Retrieved November 19, 2014.
  15. ^ "Dynamic Signal Reaches Customer Milestone: Servicing Nearly 20 Percent of Fortune 500 Companies, Allowing Customers to Reach 10 Million Disconnected Employees World Wide". PR.com. May 10, 2017. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
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