Chili's: Difference between revisions
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{{Infobox company |
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|name = Chili's Grill & Bar |
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|logo = Chili's Logo.svg |
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|logo_size = 250px |
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|caption = Logo used since September 2011. |
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|type = [[Subsidiary|Wholly owned subsidiary]] |
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|traded_as = |
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|industry = [[Restaurant]] |
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|genre = [[Casual dining]] |
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|foundation = {{Start date and age|1975|03|13}} |
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|founder = Larry Lavine |
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|location = 6820 LBJ Freeway<br/>[[Dallas|Dallas, Texas]], [[United States|U.S.]] 75240 |
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|locations = 1,606 (2017) |
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|area_served = Worldwide |
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|key_people = Wyman Roberts {{small|(CEO)}}, Kelli Valade, President |
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|products = [[Tex-Mex]] <br />[[American cuisine]] |
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|revenue = |
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|operating_income = |
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|net_income = |
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|assets = |
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|equity = |
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|num_employees = |
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|parent = [[Brinker International]] |
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|homepage = {{URL|http://www.chilis.com}} |
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|footnotes = <ref name="FY 2011 10-K">{{cite web|url=https://www.sec.gov/Archives/edgar/data/703351/000119312511235557/d10k.htm|title=FY 2011 10-K|author=Brinker International, Inc.|date=June 29, 2011|publisher=U.S. Securities and Exchange Commission|accessdate=April 17, 2012}}</ref><ref name="FY 2011 AR">{{cite web|url=https://www.sec.gov/Archives/edgar/data/703351/000119312511235557/dex13.htm|title=2011 Annual Report to Shareholders|author=Brinker International, Inc.|date=June 29, 2011|publisher=U.S. Securities and Exchange Commission|accessdate=April 17, 2012}}</ref> |
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}} |
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'''Chili's Grill & Bar''' is an American [[casual dining]] [[restaurant]] chain that features [[Tex-Mex]]-style cuisine.<ref name="chilisindia.com">{{cite web|url=http://www.chilisindia.com/|title=American and Mexican Food Restaurant and Bar in India - Chili's India|website=Chili's Grill & Bar Restaurant}}</ref> The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by [[Brinker International]]. |
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==History== |
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Chili's first location, a converted postal station on Greenville Ave. in the [[Vickery Meadows, Dallas|Vickery Meadows]] area of [[Dallas]], [[Texas]], opened in 1975. The original Chili's on Greenville Ave. moved to a new building on the same site in 1981 before relocating again in 2007.<ref name=brinker>{{cite web |url=http://www.brinker.com/company/brinker2007/01/page08.htm |title=Brinker 2007 Corporate report |author=Brinker publication |publisher=Brinker International, Inc. |date=October 2007 |accessdate=2007-12-19}}</ref> |
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Lavine's concept was to create an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand proved successful, and by the early 1980s, there were 28 Chili's locations in the region, all featuring similar [[Southwestern United States|Southwest]] decor.<ref name=answers>{{cite web|url=https://www.fundinguniverse.com/company-histories/Brinker-International-Inc-Company-History.html |title=Brinker International |author= |publisher=Answers.com |date= |accessdate=2007-12-19 |deadurl=yes |archiveurl=https://web.archive.org/web/20071018234953/http://www.fundinguniverse.com/company-histories/Brinker-International-Inc-Company-History.html |archivedate=2007-10-18 |df= }}</ref> |
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In 1983, Lavine sold the company to restaurant executive [[Norman E. Brinker]], formerly of the [[Pillsbury Company|Pillsbury]] restaurant group that owned [[Bennigan's]].<ref name=answers/> |
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{{gallery|title=A few Chili's locations|lines=3 |
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|Image:Chilissantaclara.jpg|Chili's in [[Santa Clara, California]] |
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|File:Chilis dallas.JPG|Chili's in [[Dallas, Texas|Dallas]] |
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|File:Chili's_at_Palisades_Mall,_West_Nyack,_New_York.jpg|Chili's at [[Palisades Center]] shopping mall, [[West Nyack, New York]]. |
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|File:ChilisSantiago.jpg|Chili's in [[Santiago de los Caballeros|Santiago]], [[Dominican Republic]]. |
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|File:Chilis rockwell.JPG|Chili's in [[Makati City]], [[Philippines]] |
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}} |
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== Menu == |
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In addition to their regular menu, the company offers a nutritional menu, allergen menu, and [[Vegetarian cuisine|vegetarian]] menu. It also offers a [[veggie burger]] (non-vegan) that is supplied by the [[Kellogg Company]].<ref>{{cite web|url=http://www.chilisindia.com/menu.html|title=Chili's Restaurant Menu|publisher=Brinker International|year=2012|accessdate=April 19, 2012}}</ref> In 2016, the "Sunrise Burger" (which includes an egg) and the "Ultimate Bacon Burger" were added to the menu.<ref>{{cite news |last=Whitten |first=Sarah |date=19 July 2016 |title=Chili's launches new craft hamburgers to battle unsavory sales |url=https://www.cnbc.com/2016/07/19/chilis-launches-new-craft-hamburgers-to-battle-unsavory-sales.html |publisher=[[CNBC]] |access-date=1 November 2016 }}</ref> |
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==Advertising== |
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"Chili's (Welcome to Chili's!)" is an [[advertisement|advertising]] jingle used in Chili's Restaurant commercials to advertise the restaurant's line of [[Pork ribs#Baby back ribs|baby back ribs]]. The ad features a [[doo-wop]] quartet singing [[a cappella]]. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of [[Austin, Texas]]. Faulkner sings both "I want my baby back, baby back, baby back...", as well as the melodic theme. The deep "Bar-B-Q Sauce" was sung by famed New York bass vocalist, Willie McCoy. ''[[Advertising Age]]'' magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004.<ref name=stuck>{{cite news |url=http://findarticles.com/p/articles/mi_hb6398/is_200412/ai_n26182606?tag=artBody;col1 |title=10 Songs most likely to get stuck in your head.(The Book of Tens) |publisher=Advertising Age. |date=December 2004 |accessdate=2008-06-24}} {{Dead link|date=September 2010|bot=RjwilmsiBot}}</ref> In October 2017, the jingle was revived to advertise Chili's new menu, where it was re-conceptualized as "Oh Baby, Chili's is Back (Baby, Back, Baby, Back)". |
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In 2008, the chain aired parody ads for "P. J. Bland's", a fictional restaurant chain with cardboard foods.<ref>{{cite web|url=http://www.burgerbusiness.com/?p=941|title=Chili’s Spoofs Restaurant Ads with ‘P.J. Bland’s’ Campaign |work=Burger Business |date=2009-04-15|accessdate=2009-04-28}}</ref> |
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In 2012, Chili's used [[Wendy Rene]]'s [[Stax Records|Stax]] single ''Bar-B-Q'' in their TV commercial.<ref>{{Cite web|url=https://www.ispot.tv/ad/7wTD/chilis-20-dinner-for-two-song-by-wendy-rene|title=Chili's $20 Dinner for Two TV Commercial, Song by Wendy Rene|website=iSpot.tv|language=en|access-date=2018-01-22}}</ref> |
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In September 2017 Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas.<ref>{{Cite news|url=http://www.businessinsider.com/what-chilis-cut-from-menu-2017-9|title=Chili's just cut dozens of items from its menu — here are the beloved dishes that didn't make it|work=Business Insider|access-date=2017-10-03|language=en}}</ref> |
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==Foreign locations== |
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Chili's serves [[Cuisine of the United States|American food]] influenced by [[Tex-Mex|Tex-Mex cuisine]], such as Spicy Shrimp Tacos, Bacon Burgers, and [[Steak]].[[File:Chilisinternational.png|500px|thumbnail|Countries in which Chili's is found]] |
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{| class="wikitable" |
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! Asia !! Europe !! Middle East !! North America / Caribbean !! Central / South America !! Africa |
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| India<ref name="chilisindia.com"/> || Germany || Bahrain || Canada || Brazil || Morocco |
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| Indonesia || Russia || Jordan || Dominican Republic || Costa Rica || Tunisia |
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| Japan || || Kuwait || Mexico || Colombia || |
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| Malaysia || || Lebanon || Puerto Rico || Ecuador || |
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| Philippines || || Oman || United States || El Salvador || |
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| Singapore || || Qatar || || Guatemala || |
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| South Korea || || Saudi Arabia || || Honduras || |
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|Taiwan |
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|United Arab Emirates |
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|Panama |
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||| ||Egypt|| || Peru || |
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| || |||| || Venezuela || |
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|} |
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As of 2015, they have 1,580 locations worldwide, including 839 that are company-owned and 741 that are franchised.<ref>http://www.brinker.com/company/Brinker2015/annualreport2015.pdf</ref><ref>{{Cite web|url=http://www.franchisetimes.com/Top-200/Chilis|title=Chilis Franchise Information|website=www.franchisetimes.com|language=en|access-date=2018-01-22}}</ref> |
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==Legal problems== |
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In October 2008, a Chili's [[Australia]] franchise was prosecuted and fined AU$300,000 by the [[New South Wales|NSW]] Office of Industrial Relations for underpaying staff; pressuring employees to sign an [[Australian workplace agreement]]; and failing to pay AU$45,000 in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced that it would be closing all of its Australian branches.<ref>{{cite web|url=http://www.illawarramercury.com.au/news/local/news/general/fast-food-chain-off-the-boil/465291.aspx|title=Fast food chain off the boil. |publisher=Illawarra Mercury | year=2008 |accessdate=2009-10-26}}</ref> |
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==References== |
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{{Reflist}} |
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==External links== |
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{{Portal|Dallas-Fort Worth|Companies|Food}} {{Commons}} |
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* [https://web.archive.org/web/20150102041115/http://www.chilis.com/%28S%28hfheqmjytul3vw4533wpnz45%29%29/EN/Pages/home.aspx Official website] |
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{{Brinker}} |
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[[Category:Companies based in Dallas]] |
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[[Category:Restaurants established in 1975]] |
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[[Category:Restaurant chains in the United States]] |
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[[Category:Restaurant franchises]] |
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[[Category:Restaurant chains in Singapore]] |
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[[Category:Restaurants in Singapore]] |
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[[Category:Fast-food chains of Singapore]] |
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[[Category:Tex-Mex restaurants]] |
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