User:Zhangqian0539/sandbox: Difference between revisions

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This is the user sandbox of Zhangqian0539. A user sandbox is a subpage of the user's user page. It serves as a testing spot and page development space for the user and is not an encyclopedia article. Create or edit your own sandbox here.

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Different forms of online presence

1.Transactional e-commerce site

The main purpose of this type of site is enabling customers to purchase products online.The site is also responsible for providing for their customers with sufficient information of products to help them make purchase offline.^[1]

Example: an online retailer such as Amazon (www.amazon.com).

2.Services-orientated relationship-building website

3.Brand-building site

4.Portal or media site

5.Social network or community site

References

^ Chaffey, Dave; Ellis-chadwick, Fiona (2016). Digital marketing strategy, implementation and practice. Pearson Education Limited.

[1] Chaffey, Dave; Ellis-chadwick, Fiona (2016). Digital marketing strategy, implementation and practice. Pearson Education Limited.

[1]

@@ Line 6: / Line 6: @@
 The main purpose of this type of site is enabling customers to purchase products online.The site is also responsible for providing for their customers with sufficient information of products to help them make purchase offline.<ref>{{Cite book|title=Digital marketing strategy, implementation and practice|last=Chaffey|first=Dave|last2=Ellis-chadwick|first2=Fiona|publisher=Pearson Education Limited|year=2016|isbn=|location=|pages=}}</ref>
-Example: [[Amazon]]([[www.amazon.com]])
+Example: an online retailer such as [[Amazon]] ([[www.amazon.com]]).
 === 2.Services-orientated relationship-building website ===