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==History==
==History==


Tokyo Smoke was co-founded by Lorne and Alan Gertner in 2015. Lorne Gertner had founded Canada’s first legal [[Medical cannabis|medical marijuana]] grower, Cannasat Therapeutics, in 2004.<ref>{{cite news|url=http://www.nationalpost.com/just+call/850924/story.html|title=Just don't call it pot|author=Dias, David|date=2008-10-07|accessdate=2017-12-24}}</ref> Alan quit his job at Google in order to establish the business.<ref>{{cite news|url=https://www.theglobeandmail.com/report-on-business/small-business/startups/why-i-quit-my-dream-job-at-google-to-launch-a-marijuana-business/article28668428/|title=Why I quit my dream job at Google to launch a marijuana business|author=Gertner, Alan |work=The Globe and Mail|date=2016-02-22|accessdate=2017-12-24}}</ref> The brand’s first location, Tokyo Smoke Found, opened in April 2015 in Toronto’s [[Queen Street West|West Queen West]] neighbourhood. The store was listed as one of the Top 4 designed coffee shops in the world by [[Interior design magazine|Interior Design magazine]].<ref>{{cite web|url=http://www.interiordesign.net/articles/11271-best-of-year-2015-project-winners/|title=Best of Year 2015: Project Winners|work=Interior Design Magazine|date=2015-12-04|accessdate=2017-12-24}}</ref> In early 2017, the company acquired another cannabis company, Van der Pop, based in [[Seattle]] and targeted towards women.<ref>{{Cite web|url=http://www.marketwired.com/press-release/tokyo-smoke-acquires-van-der-pop-seattles-preeminent-female-focused-cannabis-lifestyle-2194455.htm|title=Tokyo Smoke acquires Van der Pop, Seattle's preeminent female-focused cannabis lifestyle brand|date=2017-02-08|website=MarketWired|accessdate=2017-12-24}}</ref> In July 2017, another store was opened in Toronto, and was called "[[Muji]], but for marijuana."<ref>{{cite news|url=https://www.cntraveler.com/story/the-muji-of-marijuana-opens-its-doors-in-toronto?goal=0_1aa72f078d-24d53f7aca-&amp;mc_cid=24d53f7aca&amp;mc_eid=%5BUNIQID|title=The 'Muji of Marijuana' Opens Its Doors in Toronto|author=Kaminer, Michael|work=Condé Nast Traveler|date=2017-08-06|accessdate=2017-12-24}}</ref> The store has also been called <nowiki>''</nowiki>the [[Starbucks]] of cannabis."<ref name=":0">{{cite web|url=http://coveteur.com/2017/09/15/tokyo-smoke-founders-cannabis-culture/?goal=0_1aa72f078d-6d71a1a41c-&amp;mc_cid=6d71a1a41c&amp;mc_eid=%5BUNIQID|title=Tokyo Smoke Founders Talks Cannabis Culture and More - Coveteur|website=coveteur.com|author=Taylor, Jodi|date=2017-09-15|accessdate=2017-12-24}}</ref> Just recently, another store was opened in [[Calgary]].<ref>{{cite web|url=http://www.complex.com/life/2017/11/tokyo-smoke-open-calgary-fall-2017?goal=0_1aa72f078d-2ec4d2240e-66905949&amp;mc_cid=2ec4d2240e&amp;mc_eid=dd4cdf8b18|author=Turner, Christopher|title=Tokyo Smoke To Open In Calgary In Fall 2017|website=Complex|date=2017-11-21|accessdate=2017-12-24}}</ref> They currently have plans to expand to the U.S. within the next year.<ref name=":0"/>
Tokyo Smoke was co-founded by Lorne and Alan Gertner in 2015. Lorne Gertner had founded Canada’s first legal [[Medical cannabis|medical marijuana]] grower, Cannasat Therapeutics, in 2004.<ref>{{cite news|url=http://www.nationalpost.com/just+call/850924/story.html|title=Just don't call it pot|author=Dias, David|date=2008-10-07|accessdate=2017-12-24}}</ref> Alan quit his job at Google in order to establish the business.<ref>{{cite news|url=https://www.theglobeandmail.com/report-on-business/small-business/startups/why-i-quit-my-dream-job-at-google-to-launch-a-marijuana-business/article28668428/|title=Why I quit my dream job at Google to launch a marijuana business|author=Gertner, Alan |work=The Globe and Mail|date=2016-02-22|accessdate=2017-12-24}}</ref> The brand’s first location, Tokyo Smoke Found, opened in April 2015 in Toronto’s [[Queen Street West|West Queen West]] neighbourhood. The store was listed as one of the Top 4 designed coffee shops in the world by [[Interior design magazine|Interior Design magazine]].<ref>{{cite web|url=http://www.interiordesign.net/articles/11271-best-of-year-2015-project-winners/|title=Best of Year 2015: Project Winners|work=Interior Design Magazine|date=2015-12-04|accessdate=2017-12-24}}</ref> In early 2017, the company acquired another cannabis company, Van der Pop, based in [[Seattle]] and targeted towards women.<ref>{{Cite web|url=http://www.marketwired.com/press-release/tokyo-smoke-acquires-van-der-pop-seattles-preeminent-female-focused-cannabis-lifestyle-2194455.htm|title=Tokyo Smoke acquires Van der Pop, Seattle's preeminent female-focused cannabis lifestyle brand|date=2017-02-08|website=MarketWired|accessdate=2017-12-24}}</ref> In July 2017, another store was opened in Toronto, and was called "[[Muji]], but for marijuana."<ref>{{cite news|url=https://www.cntraveler.com/story/the-muji-of-marijuana-opens-its-doors-in-toronto?goal=0_1aa72f078d-24d53f7aca-&amp;mc_cid=24d53f7aca&amp;mc_eid=%5BUNIQID|title=The 'Muji of Marijuana' Opens Its Doors in Toronto|author=Kaminer, Michael|work=Condé Nast Traveler|date=2017-08-06|accessdate=2017-12-24}}</ref> The store has also been called <nowiki>''</nowiki>the [[Starbucks]] of cannabis."<ref name=":0">{{cite web|url=http://coveteur.com/2017/09/15/tokyo-smoke-founders-cannabis-culture/?goal=0_1aa72f078d-6d71a1a41c-&amp;mc_cid=6d71a1a41c&amp;mc_eid=%5BUNIQID|title=Tokyo Smoke Founders Talks Cannabis Culture and More - Coveteur|website=coveteur.com|author=Taylor, Jodi|date=2017-09-15|accessdate=2017-12-24}}</ref> In December 2017, another store was opened in [[Calgary]].<ref>{{cite web|url=http://www.complex.com/life/2017/11/tokyo-smoke-open-calgary-fall-2017?goal=0_1aa72f078d-2ec4d2240e-66905949&amp;mc_cid=2ec4d2240e&amp;mc_eid=dd4cdf8b18|author=Turner, Christopher|title=Tokyo Smoke To Open In Calgary In Fall 2017|website=Complex|date=2017-11-21|accessdate=2017-12-24}}</ref> They currently have plans to expand to the U.S. within the next year.<ref name=":0"/>


On December 21, 2017, the company announced that it would merge with DOJA Cannabis.<ref>{{cite web|url=https://www.newcannabisventures.com/doja-cannabis-and-tokyo-smoke-merge-to-become-hiku-brands/|title=DOJA Cannabis and Tokyo Smoke Merge to Become Hiku Brands|website=New Cannabis Ventures|date=2017-12-21|accessdate=2017-12-24}}</ref>
On December 21, 2017, the company announced that it would merge with DOJA Cannabis.<ref>{{cite web|url=https://www.newcannabisventures.com/doja-cannabis-and-tokyo-smoke-merge-to-become-hiku-brands/|title=DOJA Cannabis and Tokyo Smoke Merge to Become Hiku Brands|website=New Cannabis Ventures|date=2017-12-21|accessdate=2017-12-24}}</ref>

Revision as of 15:32, 2 April 2018

Tokyo Smoke
Company typePrivate
IndustryCannabis
Founded2015; 9 years ago (2015)
FounderLorne and Alan Gertner
Headquarters
Toronto
,
Canada
ProductsThird wave coffee, Cannabis, lifestyle products,

Tokyo Smoke is a Canadian lifestyle brand that focuses on the legal cannabis industry. The company was co-founded by father and son Lorne and Alan Gertner in 2015.[1]

History

Tokyo Smoke was co-founded by Lorne and Alan Gertner in 2015. Lorne Gertner had founded Canada’s first legal medical marijuana grower, Cannasat Therapeutics, in 2004.[2] Alan quit his job at Google in order to establish the business.[3] The brand’s first location, Tokyo Smoke Found, opened in April 2015 in Toronto’s West Queen West neighbourhood. The store was listed as one of the Top 4 designed coffee shops in the world by Interior Design magazine.[4] In early 2017, the company acquired another cannabis company, Van der Pop, based in Seattle and targeted towards women.[5] In July 2017, another store was opened in Toronto, and was called "Muji, but for marijuana."[6] The store has also been called ''the Starbucks of cannabis."[7] In December 2017, another store was opened in Calgary.[8] They currently have plans to expand to the U.S. within the next year.[7]

On December 21, 2017, the company announced that it would merge with DOJA Cannabis.[9]

Awards and recognition

At the 2017 Canadian Cannabis awards, Tokyo Smoke won the award for "Brand of the Year."[10]

References

  1. ^ Lang, Cady (2016-06-13). "Justin Trudeau Makes a Surprising Case for Legalizing Marijuana". Time. Retrieved 2017-12-24.
  2. ^ Dias, David (2008-10-07). "Just don't call it pot". Retrieved 2017-12-24.
  3. ^ Gertner, Alan (2016-02-22). "Why I quit my dream job at Google to launch a marijuana business". The Globe and Mail. Retrieved 2017-12-24.
  4. ^ "Best of Year 2015: Project Winners". Interior Design Magazine. 2015-12-04. Retrieved 2017-12-24.
  5. ^ "Tokyo Smoke acquires Van der Pop, Seattle's preeminent female-focused cannabis lifestyle brand". MarketWired. 2017-02-08. Retrieved 2017-12-24.
  6. ^ Kaminer, Michael (2017-08-06). "The 'Muji of Marijuana' Opens Its Doors in Toronto". Condé Nast Traveler. Retrieved 2017-12-24.
  7. ^ a b Taylor, Jodi (2017-09-15). "Tokyo Smoke Founders Talks Cannabis Culture and More - Coveteur". coveteur.com. Retrieved 2017-12-24.
  8. ^ Turner, Christopher (2017-11-21). "Tokyo Smoke To Open In Calgary In Fall 2017". Complex. Retrieved 2017-12-24.
  9. ^ "DOJA Cannabis and Tokyo Smoke Merge to Become Hiku Brands". New Cannabis Ventures. 2017-12-21. Retrieved 2017-12-24.
  10. ^ "Canadian Cannabis Awards 2017 Winners - Canadian Cannabis Awards". Canadian Cannabis Awards. Retrieved 2017-12-24.
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