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Revision as of 21:08, 3 May 2019
It is proposed that this article be deleted because of the following concern:
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| Industry | Retail |
|---|---|
| Founded | 1970 |
| Founder | Silvio Marsan |
Number of locations | 95 |
| Products | Apparel |
| Website | Official website |
| Industry | Retail |
|---|---|
| Founded | 1970 |
| Founder | Silvio Marsan |
Number of locations | 65[1] |
| Products | Apparel |
| Website | Official website |
Brandy Melville is an Italian clothing and fashion accessories brand, marketing their products to teenage girls and young women. The company was established in 1970 in Italy by Silvio Marsan and his son, Stephan Marsan.[1]
Brandy Melville's first retail store was opened in 2009, bordering UCLA in the Westwood neighborhood of Los Angeles.[2][3] By 2015, the brand had grown to 65 stores worldwide. In a similar way to Primark, the stores place little emphasis on advertising, relying instead on social media and word-of-mouth.[1]
Though the company originated in Europe, Brandy adjusts their prices, clothing styles, and accessory items to American customers. To keep a European aesthetic within American stores, Brandy Melville marks the prices of clothing items with a fake "euro". One "euro" equals one American dollar.[3] The company's products are sold in physical stores in countries such as Europe, the United States, Asia, Canada, the United Kingdom and on their website.
Brandy Melville has been described as trend-setting, relevant, and cool.[2] Most of Brandy's apparel only offers clothing in one size, most easily compared to a UK size 4-6.[4] Brandy's one-size-fits-all aspect has brought criticism and controversy upon the company, with some customers unable to fit into the brands clothing items, considering their size to be too big or small.[5][6] Brandy's product research team consists of teenage employees in an attempt to keep the company's styles contemporary.[2]
References
- ^ a b c "Ich bin ein Brandy-Girl". Tages-Anzeiger. January 4, 2015. Retrieved October 19, 2017.
- ^ a b c "Smells Like Teen Spirit: Inside the Secretive World of Brandy Melville". Racked.com. September 24, 2014. Retrieved October 19, 2017.
- ^ a b "New clothing store Brandy Melville brings Italian style straight to Westwood". Daily Bruin. September 24, 2014. Retrieved October 19, 2017.
- ^ Fragen zu unseren Größen (Questions about out sizes), FAQ-Seite auf der Webpräsenz des Unternehmens; abgerufen 25. Juli 2016.
- ^ Mills, Madison (April 2014). "Brandy Melville: One size doesn't always fit most". USA Today. Retrieved October 19, 2017.
- ^ "These 'One-Size-Fits-All' Clothes Are Actually Size Zeroes". The Observer. July 7, 2015. Retrieved October 19, 2017.
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