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==Business Model==
==Business Model==
Township is free-to-play game with many opportunities to pay for expedited construction, materials, decorations, or the game's in-game currency (T-cash.) As with most "freemium" business models, players may purchase decorations and upgrades for their town or coins and Township cash in order to buy more of the former.
Township is free-to-play game with many opportunities to pay for expedited construction, materials, decorations, or the game's in-game currency (T-cash.) As with most "freemium" business models, players may purchase decorations and upgrades for their town or coins and Township cash in order to buy more of the former.

== False Advertising ==
From 2018 to 2019, Township and it's other games made by Playrix, including Gardenscapes, Homescapes Fishdom, and many other mobile app games made by other developers, had created adverts where the gameplay is untrue to the game. They would include titles such as "Why is this game so hard?" or "Save your garden/mansion" and the advert would show gameplay where the area is in a mess and the player must choose certain items for certain problems. The player is shown to be incompetent by choosing inappropriate items for certain problems, such as adding gasoline to a fire. Another false advert shows the player helping animals cross the road. This has caused a lot of frustration to players, as the gameplay is false to the actual game.


==References==
==References==

Revision as of 12:16, 10 June 2019

Township (Playrix)
App icon
Developer(s)Playrix [1]
Publisher(s)Playrix [2]
Platform(s)iOS, Android, Mac OS X, Facebook (Adobe Flash)
ReleaseiOS
February 24, 2012
Google Play
November 13, 2013
Amazon App Store
February 16, 2014
Genre(s)Construction and management simulation, city-building

Township is a free-to-play city-building game available on multiple platforms and was developed by Playrix. Township became first available as an Adobe Flash application on the social-networking website Facebook. The game was released for iOS on February 24, 2012 and Google Play on November 13, 2013. On February 16, 2014, it was released on the Amazon Appstore.

By November 2017, the game had been downloaded 120 million times, with more than 3.5 million people playing Township every day.

Gameplay

Township is a game that combines city-building and farming.[1] Players are guided through a brief tutorial at the very beginning of the game. The player begins with a starter town and in order to develop it they should harvest crops, run processing facilities and sell goods.[2] The primary currency in the game is T-cash. Besides, the player also earns XP (experience points) and coins for performing different kinds of actions in the game. Coins are used to buy factories, community buildings, decorations and XP points are used to level up. As the player accumulates XP points and goes through levels, more kinds of crops, factories, community buildings and decorations become available.

Social interaction

Township encourages interactions between players through the social network Facebook.[3] Keeping in touch with other players allows the player to develop the town faster by using friends’ help. In July 2015, a new update was released, introducing a zoo and the ability to donate to friends' planes and trains.

Another way to interact with others is through co-ops, unlocked in level 19. You also get to participate in regatta races with your co-op to get rewards.

New crops, products, buildings and activities are added with each update from Playrix[4] (Township is usually updated every 1-2 months).

Business Model

Township is free-to-play game with many opportunities to pay for expedited construction, materials, decorations, or the game's in-game currency (T-cash.) As with most "freemium" business models, players may purchase decorations and upgrades for their town or coins and Township cash in order to buy more of the former.

False Advertising

From 2018 to 2019, Township and it's other games made by Playrix, including Gardenscapes, Homescapes Fishdom, and many other mobile app games made by other developers, had created adverts where the gameplay is untrue to the game. They would include titles such as "Why is this game so hard?" or "Save your garden/mansion" and the advert would show gameplay where the area is in a mess and the player must choose certain items for certain problems. The player is shown to be incompetent by choosing inappropriate items for certain problems, such as adding gasoline to a fire. Another false advert shows the player helping animals cross the road. This has caused a lot of frustration to players, as the gameplay is false to the actual game.

References

  1. ^ Township for iOS
  2. ^ Ashby, Alicia. "Township". Gamezebo.
  3. ^ Hill, Jerad. "Playrix Launches Township". Daily App Show.
  4. ^ Muhin, Kirill. "Agribusiness economic simulator". App4Smart.