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{{advert|date=September 2015}}
{{advert|date=September 2015}}


'''Wefarm''' is a [[peer-to-peer]] knowledge sharing platform for [[smallholding|smallholder farmers]]. Wefarm users can ask and answer farming questions and share farming tips, via [[SMS]] or online, enabling farmers in rural areas without internet access to share information. Wefarm is built around the principle that rural farming communities in [[developing country|developing countries]] have generations worth of knowledge to share, but lack the tools to do so. Wefarm provides an SMS service based around peer-to-peer, [[crowdsourcing]] of knowledge. Users ask a wide range of questions regarding farming techniques and share information around business ideas, or how to improve livelihoods.
'''Wefarm''' is a [[peer-to-peer]] knowledge-sharing social network for [[smallholding|smallholder farmers]] in the developing world. The network enables users to ask and answer questions and share tips about agriculture and business, via [[SMS]] or online, enabling farmers in rural areas without internet access to share information. WeFarm claims to be the world's largest farmer-to-farmer network.<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=World’s Largest Farmer-to-Farmer Network, Wefarm, Reaches over One Million Users |url=https://www.businesswire.com/news/home/20181008005527/en/World’s-Largest-Farmer-to-Farmer-Network-Wefarm-Reaches-Million |work=Business Wire |location= |date=8 October 2018 |access-date=14 November 2020}}</ref>


== History and Pilots ==
==History==
WeFarm was developed as a project in 2010 by the [[Cafédirect]] Producers Foundation (CPF), a British charity that works to support smallholder tea, coffee and cocoa farmers and their producer organisations to build innovative, community-driven projects.<ref>[http://producersfoundation.org/about/ Cafédirect Producers Foundation - About Us]</ref>


Wefarm was piloted, tested and developed over 2011 and 2012 as a CPF project with funding from the Nominet Trust.<ref>[http://www.nominettrust.org.uk/what-we-support/projects/wefarm-supporting-smallholders-overseas/ Wefarm - Supporting smallholders overseas]</ref> This initial prototype of the system was tested in partnership with smallholder farming organisations in [[Peru]], [[Kenya]] and [[Tanzania]].<ref>[http://www.nominettrust.org.uk/sites/default/files/Nom_CaseStudy_cafe.pdf/ A Nominet Trust Case Study - Wefarm]</ref>
The idea for Wefarm was born in 2010 out of a perceived need for greater access to information for the 500 million smallholder farmers in developing countries. Only approximately 10% of smallholder farmers have any access to the internet but it is thought that around 90% have access to basic mobile ‘feature’ phones.<ref>[http://www.pewglobal.org/2014/02/13/emerging-nations-embrace-internet-mobile-technology/ Emerging Nations Embrace Internet, Mobile Technology]</ref>

Kenny Ewan, CEO of Wefarm, and Claire Rhodes, General Manager of the Cafédirect Producers Foundation (CPF), developed the idea for Wefarm together in 2010 as a project for CPF, a UK-registered charity that works with ~280,000 smallholder tea, coffee and cocoa farmers and their organisations on innovative, community driven projects.<ref>[http://producersfoundation.org/about/ Cafédirect Producers Foundation - About Us]</ref> They developed Wefarm together as a peer-to-peer knowledge sharing platform, giving smallholder farmers a way to access information from other farmers around the world through basic mobile phones and SMS.

Wefarm was piloted, tested and developed over 2011 and 2012 as a CPF project with funding from the Nominet Trust.<ref>[http://www.nominettrust.org.uk/what-we-support/projects/wefarm-supporting-smallholders-overseas/ Wefarm - Supporting smallholders overseas]</ref> This initial prototype of the system was tested in partnership with smallholder farming organisations in [[Peru]], [[Kenya]] and [[Tanzania]] with successful proof of concept achieved - a real-time, multilingual knowledge sharing by farmers in 3 countries with no access to internet.<ref>[http://www.nominettrust.org.uk/sites/default/files/Nom_CaseStudy_cafe.pdf/ A Nominet Trust Case Study - Wefarm]</ref>


In 2012 Wefarm was won the Knight News Challenge, run by the [[John S. and James L. Knight Foundation|Knight Foundation]], providing support to build a more robust, scalable version of the proof of concept system.<ref>[http://knightfoundation.org/grants/20123669/ Knight Foundation Grants]</ref> In 2014 Wefarm was an overall winner of the Google Impact Challenge, providing funding to launch Wefarm in several different countries around the world and take it to scale.<ref>[https://impactchallenge.withgoogle.com/uk2014/charity/we-farm Google Impact Challenge]</ref>
In 2012 Wefarm was won the Knight News Challenge, run by the [[John S. and James L. Knight Foundation|Knight Foundation]], providing support to build a more robust, scalable version of the proof of concept system.<ref>[http://knightfoundation.org/grants/20123669/ Knight Foundation Grants]</ref> In 2014 Wefarm was an overall winner of the Google Impact Challenge, providing funding to launch Wefarm in several different countries around the world and take it to scale.<ref>[https://impactchallenge.withgoogle.com/uk2014/charity/we-farm Google Impact Challenge]</ref>
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Food and drink companies, supermarkets, and other businesses with suppliers in Africa and Latin America can improve supply chain transparency and increase supply chain sustainability through partnering with Wefarm.
Food and drink companies, supermarkets, and other businesses with suppliers in Africa and Latin America can improve supply chain transparency and increase supply chain sustainability through partnering with Wefarm.


== Technology ==
==Technology==
The service is free to use and only requires a mobile phone to send and receive SMS messages - technology which is tried-and-tested and widely used by farmers in the developing world.<ref>{{cite news |last=Jackson |first=Tom |date=30 July 2015 |title='Telephone famers' reaping the benefit of agri-tech |url=https://www.bbc.co.uk/news/business-33610593 |work=BBC News |location=London |access-date=14 November 2020}}</ref> Farmers text questions to a local number, and WeFarm transmits the message to users with similar interests in the area, who reply. Although the platform also exists online, over 95 percent of users choose to use it offline.<ref>{{cite news |last=Wambui |first=Caroline |date=14 September 2017 |title=Text message network connects offline farmers in Kenya |url=https://www.reuters.com/article/us-kenya-farmers-technology-idUSKCN1BP00M |work=Reuters |location= |access-date=14 November 2020}}</ref> Farmers using the service typically receive three to five local answers to their enquiries within a couple of hours, and often farmers from other countries begin to send advice within 24 hours.<ref>{{cite news |last=Mulligan |first=Gabriella |date=22 September 2016 |title=How farmers can end land disputes and produce more food |url=https://www.bbc.co.uk/news/business-37257241 |work=BBC News |location=London |access-date=14 November 2020}}</ref>

Wefarm is an SMS-based peer-to-peer knowledge sharing platform that can be accessed using a basic mobile phone. Users sign up for free sending an SMS to a national short-code number in each country of operation. The user then registers their name, and can ask a question by sending an SMS to the Wefarm number.

Questions are crowdsourced via other farmers in the region and around the world, using a voluntary translation tool.


== Business model ==
== Business model ==

Revision as of 17:51, 14 November 2020

Wefarm is a peer-to-peer knowledge-sharing social network for smallholder farmers in the developing world. The network enables users to ask and answer questions and share tips about agriculture and business, via SMS or online, enabling farmers in rural areas without internet access to share information. WeFarm claims to be the world's largest farmer-to-farmer network.[1]

History

WeFarm was developed as a project in 2010 by the Cafédirect Producers Foundation (CPF), a British charity that works to support smallholder tea, coffee and cocoa farmers and their producer organisations to build innovative, community-driven projects.[2]

Wefarm was piloted, tested and developed over 2011 and 2012 as a CPF project with funding from the Nominet Trust.[3] This initial prototype of the system was tested in partnership with smallholder farming organisations in Peru, Kenya and Tanzania.[4]

In 2012 Wefarm was won the Knight News Challenge, run by the Knight Foundation, providing support to build a more robust, scalable version of the proof of concept system.[5] In 2014 Wefarm was an overall winner of the Google Impact Challenge, providing funding to launch Wefarm in several different countries around the world and take it to scale.[6]

In October 2018 Wefarm announced it has reached over 1.1 million users across Kenya and Uganda, with plans to expand into the rest of Africa in 2019, beginning with Tanzania.[7]

Social Goals

Social goals - users

Wefarm users can access vital information that will improve their livelihoods through increasing crop yield, diversifying farming practices, creating micro businesses, and increasing household incomes.

By sharing information users will also build up a bank of agricultural knowledge that can benefit isolated farmers around the developing world.

Social goals - commercial partners

Food and drink companies, supermarkets, and other businesses with suppliers in Africa and Latin America can improve supply chain transparency and increase supply chain sustainability through partnering with Wefarm.

Technology

The service is free to use and only requires a mobile phone to send and receive SMS messages - technology which is tried-and-tested and widely used by farmers in the developing world.[8] Farmers text questions to a local number, and WeFarm transmits the message to users with similar interests in the area, who reply. Although the platform also exists online, over 95 percent of users choose to use it offline.[9] Farmers using the service typically receive three to five local answers to their enquiries within a couple of hours, and often farmers from other countries begin to send advice within 24 hours.[10]

Business model

In January 2015 Wefarm was launched as a social enterprise subsidiary of CPF, with a for-profit business model in order to achieve long-term financial sustainability and scalability. Wefarm plans to partner with local, national, and international companies who want to increase sustainability and transparency in their supply chains and access isolated farming markets.

See also

Mobile technology in Africa

References

  1. ^ "World's Largest Farmer-to-Farmer Network, Wefarm, Reaches over One Million Users". Business Wire. 8 October 2018. Retrieved 14 November 2020.
  2. ^ Cafédirect Producers Foundation - About Us
  3. ^ Wefarm - Supporting smallholders overseas
  4. ^ A Nominet Trust Case Study - Wefarm
  5. ^ Knight Foundation Grants
  6. ^ Google Impact Challenge
  7. ^ World’s Largest Farmer-to-Farmer Network, Wefarm, Reaches over One Million Users
  8. ^ Jackson, Tom (30 July 2015). "'Telephone famers' reaping the benefit of agri-tech". BBC News. London. Retrieved 14 November 2020.
  9. ^ Wambui, Caroline (14 September 2017). "Text message network connects offline farmers in Kenya". Reuters. Retrieved 14 November 2020.
  10. ^ Mulligan, Gabriella (22 September 2016). "How farmers can end land disputes and produce more food". BBC News. London. Retrieved 14 November 2020.