The Yes
| Industry | Fashion, retail |
|---|---|
| Founded | 2018 |
| Founder | Julie Bornstein; Amit Aggarwal |
| Headquarters | , United States |
The Yes is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] The Yes has headquarters in New York City and Silicon Valley, California.[3]
The Yes is the first app to use Apple's App Clips in iOS 14.[4]
History
The Yes was founded in 2018 by former Stitch Fix COO Julie Bornstein and former Amit Aggarwal, formerly of Bloomreach.[5][6] The app began development in 2018 and was released in May 2020.[7]
At launch, The Yes was the first app to use Apple's App Clips in iOS 14.[4]
Although The Yes originally started out as an app, in 2021 the company also launched the same functionality on their website.[8]
Description
The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.[9][10] These include questions about preferred brands, colors, styles, and sizes.[11] Users can also vote "yes" or "no" to signify whether they like a product being shown.[12][13] The platform's algorithms tailor recommendations based on this information.[14]
In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.[15]
The Yes has more than 250 brands,[16] 40 of which are plus-size.[17] The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.[18]
The Yes offers price matching and price filtering, but does not use traditional shopping filters.[19]
References
- ^ "Say Yes to iOS: This New Smart Shopping App Might Help Save Retail". Vogue. 20 May 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Yes is Making Shopping Social Again". Elle. 31 March 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook". Tech Crunch.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "How App Clips could help fashion brands". voguebusiness.com. 8 December 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "Smart Shopping App the Yes Serves up Only Items You'll Want to Buy". marieclaire.com. 5 August 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ Colón, Ana. "Taylor Tomasi-Hill Has Always Been One Step Ahead of the Fashion Industry's Evolution". Fashionista. Retrieved 2021-10-23.
- ^ "She helped make Stitch Fix a fashion powerhouse. Now she's launching her own shopping platform". bizjournals.com. 2020-05-05. Retrieved 2021-10-23.
{{cite web}}: CS1 maint: url-status (link) - ^ "EXCLUSIVE: The Yes Launches Fashion Intelligence-Driven Website". WWD. 16 June 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "Say "Yes" to a Personalized E-commerce Experience with This New App". refinery29.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Yes is Here to Change the Way You Shop". townandcountrymag.com. 22 May 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Yes is a New Personalized Online Shopping App Powered by AI". nylon.com.
{{cite web}}: CS1 maint: url-status (link) - ^ Nast, Condé. "The AI that fashion is using to reinvent itself". Wired UK.
- ^ "The Yes Co-Founders on Changing How Fashion is Sold Online". ADWEEK.
{{cite web}}: CS1 maint: url-status (link) - ^ "9 apps that revolutionise the way you shop". 20 November 2020.
- ^ "These technologies allow you to shop with your friends — without leaving the house". Market Watch.
{{cite web}}: CS1 maint: url-status (link) - ^ "We Tried 'The Yes'—And It's the Best App for Personalized Shopping". 23 September 2021.
- ^ "Must Read: Selma Blair Covers 'Town & Country,' the Yes Expands Plus-Size Offering".
- ^ "With new social feature, the Yes aims to bring back shopping with friends". glossy.co. 2 March 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "I Tried This New Shopping App and It Changed the Way I Buy Clothing".