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This is the current revision of this page, as edited by Zzuuzz (talk | contribs) at 23:26, 21 March 2022 (Revert to revision 757113142 dated 2016-12-28 21:52:32 by BronHiggs1 using popups). The present address (URL) is a permanent link to this version.

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Service blueprint: Applications

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Blueprinting has three main uses:

Simple representation – to document the existing process as a means of codifying and transmitting the service process to stakeholders including employees, customers, market research companies etc
Diagnosing Operational Deficiencies/ Inefficiencies – used to point to weak spots, excessive waiting times, bottle-necks.
Structural Change / Service Design – manipulations of complexity and divergence allow service firms to pursue a range of market positioning or re-positioning strategies