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ElGrandeToto

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ElGrandeToto
Toto in March 2021
Born
Taha Fahssi
طه فحصي

(1996-08-03) August 3, 1996 (age 28)
OccupationRapper
Musical career
InstrumentVocals
LabelsRCA Records / Sony Music France

Taha Fahssi (Arabic: طه فحصي, born 3 August 1996 in Casablanca), known by his stage name ElGrandeToto or Toto, is a Moroccan rapper, performing in Darija, French and English (usually mixing between them). He is the most listened artist in the MENA region on Spotify in 2021, with more than 135 million streams in 178 countries.[1]

Biography

Having started his career in 2016, ElGrandeToto quickly enjoyed great success, especially with his song Pablo (2017), which managed to propel him to the forefront of the Moroccan scene.

In 2018, he released his first project, an EP entitled Illicit.

In 2020, Taha was the eighth most streamed Arab artist in MENA on Deezer, and his song “Hors Série” was the seventh most streamed song on the platform.[2] In the same year, he won the title of "Best Hip-Hop/Rap Artist" in the 2020 African Entertainment Awards USA.[3]

In 2020, Fahssi lost his mother and released the song Mghayer in her tribute on January 5, 2021, which is now the most viewed music video on his YouTube channel with over 78 million views.

In March 2021, Toto's debut album "Caméléon" was ranked among the top 6 global album debuts worldwide by Spotify, an unprecedented achievement for any Arab singer. In the same year, the artist entered the Forbes list of music stars in the Arab world, which includes the 50 most successful singers and bands of 2021.[4]

In 2021, he was awarded with the title of both most streamed Arab artist and most streamed artist in the MENA region by Spotify.

As Morocco's main sport is football, Toto has found a liking to it, being a supporter of Wydad AC (revealed in Salade Coco).

In the 12th of May 2022 while performing at the Megarama Casablanca, ElGrandeToto received his first music recording certification from his collaboration with the Nigerian Afrobeats singer CKay on the remix of his 2021 hit song Love Nwantiti. It was certified gold in France by the SNEP with more than 15 million streams from premium accounts, making ElGrandeToto the first Moroccan artist performing in Darija to achieve a gold certification in France.

ElGrandeToto is currently under an exclusive license agreement with RCA Records, a division of Sony Music France, and under a music publishing agreement with Universal Music Publishing.

Toto's management team includes Anissa Jalab, former manager of Belgian rapper Damso, head of Wagram Belgium, and also manager of Manal.

Singles discography

Singles

  • 7elmet Ado - 2016
  • Haribo - 2017
  • Invalide (featuring Drizzy) - 2017
  • SMOU7AT - 2017
  • Pablo - 2017
  • Slay (featuring Manal) - 2018
  • Hors Série (featuring Khtek, Don Bigg & Draganov) - 2020
  • VitamineDZ - 2020
  • Mghayer - 2021
  • Haram - 2021
  • Love Nwantiti [North African Remix] (by CKay featuring ElGrandeToto) - 2021
  • Salade Coco - 2021
  • Msh Khalsa (by Wegz featuring ElGrandeToto) - 2021
  • 7elmetAdo 5 - 2021
  • How High (by Skizo featuring Moro & ElGrandeToto) - 2022
  • SALINA featuring Stormy, Khtek, Tagne, Abduh, 7liwa, Vargas, Ouenza, Figoshin, DollyPran, SmallX, Draganov
  • Comforter (featuring Ayra Starr) - 2022

Leaked Song

  • Indomie (Prod By Hades) - 2019
  • ALCOOLIQUE (by Hades) - 2019
  • CINEMA - 2019
  • Piano (Prod by West) - 2019

Albums

  • Illicit (2018)
  • Caméléon (2021)

References

  1. ^ "Spotify : ElGrandeToto, l'artiste le plus écouté au Maroc et dans le monde arabe". ledesk.ma.
  2. ^ Mughal, Waqar. "ElGrandeToto - The Celebrity List: Arab Music Stars 2021".
  3. ^ "AEAUSA | Awards".
  4. ^ Moroccan rap blossoms thanks to social media - Africanews (2021)