SGAG
 | |
| Type of business | Private |
|---|---|
Type of site | Entertainment |
| Available in | English, Singlish |
| Founded | 14 November 2011 |
| Headquarters | |
| Area served | Singapore, Malaysia & Philippines |
| Founder(s) | Karl Mak Adrian Ang |
| Key people | Karl Mak[2] Adrian Ang[3] |
| Subsidiaries | MGAG Media Sdn Bhd, PGAG Media, Inc. |
| URL | sgag |
| Advertising | Original video content Branded social content |
| Registration | Optional |
| Current status | Active |
SGAG is a Singaporean social media website and news media company based in Singapore. The company was founded by Karl Mak and Adrian Ang on 14 November 2011, as a Singaporean spin-off of the popular social media website, 9GAG.[2] Since the website's incorporation on April 10, 2013, it has 1.1 million likes on Facebook, 587k followers on Twitter and 701k followers on Instagram as of February 2022.[4][5][6]
SGAG's mission is to make every Singaporean's day a better one by creating quality content that engages and entertains.[7]
History
[edit]The company was co-founded as a Facebook page in 2011 by Singapore Management University students Karl Mak and Adrian Ang during one of their university classes, with the idea of having a Singapore version of 9GAG, with a focus on issues in Singapore and local Internet memes.[8] The company first started going viral after its founders posted a meme after McDonald's Singapore ran out of curry sauce at its outlets,[9][10] and has since then become popular among the youth for its funny video portrayals by Annette Lee as "Sue Ann" and "Suezanna Chole Tan".[11]
Website, mobile app platform, MGAG and PGAG
[edit]In December 2014, SGAG first launched its website where users can sign up for an account and publish their own content on the website. The website also has a leaderboard that rewards active participants with a certain number of points per action, with top users standing a chance to win prizes. In addition to launching a new website, the company also released the mobile app version of their website on both Android and iOS.[12]
On August 5, 2015, SGAG launched MGAG, the Malaysian branch of the company. MGAG also started off as a Facebook page before launching their own website.[13]
On January 21, 2018, PGAG, the Filipino branch of the company, was launched by SGAG.[14]
On November 27, 2019, SGAG launched "Off-Track", a strategy card game.[15]
External links
[edit]- Singapore: SGAG Official Website
- Malaysia: MGAG Official Website
- Philippines: PGAG Official Website
References
[edit]- ^ "SGAG MEDIA PTE. LTD. (201309539K) - Singapore Business Directory". Retrieved March 19, 2017.
- ^ a b "We're Karl Mak & Xiao Ming, co-founders of SGAG. Ask us anything!". Tech in Singapore. Retrieved March 19, 2017.
- ^ "Vulcan Post Launches First Singapore Digital Publishers Summit". Vulcan Post. 2015-09-29. Retrieved March 19, 2017.
- ^ "SGAG". Facebook. Retrieved June 2, 2018.
- ^ "SGAG SG". Retrieved June 2, 2018.
- ^ "SGAG SG". Instagram. Retrieved June 2, 2018.
- ^ "SGAG Linkedin".
- ^ "SGAG Singapore Revealed: How It Started & Tips To Virality". Vulcan Post. June 14, 2015. Retrieved March 19, 2017.
- ^ "McDonald's runs out of curry sauce - again". AsiaOne. February 12, 2012. Archived from the original on March 20, 2017. Retrieved March 17, 2017.
- ^ "SGAG Timeline - Facebook". Facebook. February 5, 2017. Retrieved March 19, 2017.
- ^ "SGAG funny girl Annette Lee also sings". 2017-10-29.
- ^ "SGAG Launches New Website To Singaporeans' Delight, App To Follow Shortly". Yahoo Singapore. December 3, 2014. Retrieved March 17, 2017.
- ^ "Malaysia Gets Their Very Own Gag Page, And It's About Darn Time". Vulcan Post. 2015-08-10. Retrieved March 25, 2017.
- ^ "SGAG". Facebook.
- ^ "Off Track Website".