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Is there a reliable source to back the claim that "Mama Celeste" is the former name of Celeste Pizza? The official website states "The picture of “Mama Celeste” on every box attests to our commitment to her original promise of homemade-tasting, authentic Italian pizza." The only reference to "Mama Celeste" is when they refer to Celeste Lizio, the woman depicted on the box of Celeste Pizza.
The commercials from the 70s and 80s calls the frozen pizza product, "Celeste Pizza", including the packaging. The only reference to the "Mama Celeste" name is when the announcer is referring to Celeste Lizio in the commercial.
There is a picture floating around on Google Images that features the "Mama Celeste" name on the pizza box, but it looks like a contemporary picture from the late 90s or 2000s. Also, the authenticity of that picture is questionable. It still does not back the claim that Mama Celeste is the former name of the frozen pizza product.