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PartyCasino
Company typePublic
IndustryCasino
ProductsOnline casino
OwnerGVC Holdings
Websitecasino.partycasino.com

PartyCasino is an online casino first launched in 1997 under the name Starluck Casino before relaunching again in 2006 as a fully integrated platform.[1] The casino offers over 500 games ranging from casino classics like Blackjack and Roulette to a wide variety of online slots.

Following the 2011 merger of Party Gaming PLC and bwin Interactive Entertainment AG, PartyCasino became one of Gaming VC Holdings PLC’s (GVC) leading casino brands.[2] The company has four main product verticals, sports, casino, poker and bingo, as well as other core brands such as, CasinoClub, Betboo, Sportingbet, Bwin, partypoker, Foxy Bingo and Gioco Digitale.[3]

History

PartyCasino was originally launched as Starluck Casino by Ruth Parasol under iGlobal Media PartyCasino, it went on to become one of the first successful online casinos.[4] Its initial success prompted the launch of PartyPoker (2001) and PartyBingo (2003), by 2005 PartyGaming was listed on the London Stock Exchange market valued at £4.64 billion enough to earn itself a spot on the FTSE100 Index.[5]

In 2011, bwin Interactive Entertainment and PartyGaming completed their merger,[6] creating the world’s largest listed online gaming company.[7]

On the 1st of February 2016 GVC acquired bwin.party digital entertainment plc,[8] the group is headquartered in the Isle of Man and has licenses in Austria, Belgium, Bulgaria, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, Denmark, UK, South Africa, and the Dutch Caribbean.[9]

In June 2017, PartyCasino relaunched to players with an all-new look and feel.[10] The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site’s previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently. As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.

In 2021, McLaren Racing announced a new multi-year partnership with Entain brands, PartyCasino and PartyPoker.[11] The partnership was officially launched at the 2021 Monaco Grand Prix on May 23.[12]

References

  1. ^ "Starluck Casino Online Gets BMM Certification | Business Wire". www.businesswire.com. 2004-03-29. Archived from the original on 2016-12-20. Retrieved 2016-12-16.
  2. ^ Harrison, Robin. "GVC unveils revamped partycasino.com site - Gaming Intelligence". www.gamingintelligence.com. Archived from the original on 2016-12-20. Retrieved 2016-12-12.
  3. ^ "Brands - GVC Holdings PLC". www.gvc-plc.com. Archived from the original on 2016-11-19. Retrieved 2016-12-12.
  4. ^ Laffey, Des (2007-04-10). "The ultimate bluff: a case study of partygaming.com". Journal of Information Technology. 22 (4): 479–488. doi:10.1057/palgrave.jit.2000096. ISSN 0268-3962.
  5. ^ "GVC Holdings PLC". www.gvc-plc.com. Archived from the original on 2016-12-20. Retrieved 2016-12-16.
  6. ^ Moya, Elena (2010-07-29). "PartyGaming to merge with online gambling rival". The Guardian. ISSN 0261-3077. Archived from the original on 2016-12-21. Retrieved 2016-12-09.
  7. ^ "PartyGaming, bwin Merge; Create Largest Online Gambling Company". Cardplayer Lifestyle Poker Blog. 2010-08-04. Archived from the original on 2016-12-21. Retrieved 2016-12-12.
  8. ^ "bwin.party shareholders approve GVC merger scheme". iGaming Business. 2015-12-15. Archived from the original on 2016-12-20. Retrieved 2016-12-09.
  9. ^ "About Us - GVC Holdings PLC". www.gvc-plc.com. Archived from the original on 2016-11-20. Retrieved 2016-12-12.
  10. ^ "GVC puts the party back into casino with brand relaunch - 12 June 2017 - GVC Holdings PLC". Archived from the original on 6 September 2017. Retrieved 6 September 2017.
  11. ^ "McLaren Racing Announces New Partnership With Entain Brands, PartyCasino and PartyPoker". McLaren. 18 May 2021. Retrieved 3 June 2021.
  12. ^ "Entain's PartyCasino and PartyPoker Brands Partner with McLaren Racing". Entain. 18 May 2021. Retrieved 3 June 2021.
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