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Big Six advertising agencies

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This is an old revision of this page, as edited by Alcaios (talk | contribs) at 23:18, 11 April 2024 (←Created page with '{{Short description|Largest global advertising agencies}} The '''Big Six''' is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, Havas, Omnicom, Interpublic, WPP, and Dentsu.<ref>{{Cite web |last=Bürgi |first=Michael |date=2024-02-12 |title=Media Buying Briefing: What holdin...'). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

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The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, Havas, Omnicom, Interpublic, WPP, and Dentsu.[1][2][3][4]

See also

References

  1. ^ Bürgi, Michael (2024-02-12). "Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future". Digiday. Retrieved 2024-04-11.
  2. ^ Spanier, Gideon; March 2022, Campaign 09. "Big six global agency groups bounce back by adding 32,000 jobs in 2021". www.prweek.com. Retrieved 2024-04-11.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ^ "Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP". www.campaignlive.co.uk. Retrieved 2024-04-11.
  4. ^ "Publicis leads the big six (for now). Here's how it managed to defy holdco malaise". The Drum. Retrieved 2024-04-11.
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