YASSA
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| Company type | Subsidiary |
|---|---|
| Industry | Textile Sports equipment |
| Founded | 1961 |
| Headquarters | , |
| Products | Sportswear, clothing, footwear |
YASSA (Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) was a Yugoslav sportswear and sports equipment brand, manufactured by Varaždinska industrija svile, a textile company based in Varaždin, SR Croatia. The company was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand they became one the largest sportswear manufacturers in SFR Yugoslavia. The company was renamed to Vis Konfekcija in 1995.[1]
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]
The author of the company's logo and visual identity, created in 1974, is Boris Ljubičić, one of the most prominent Croatian graphics designers.[3]
The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4]
References
- ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina". Varaždinske vijesti (in Croatian). Varaždinske vijesti d.d. ISSN 1333-9397. Retrieved 18 June 2024.
- ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
- ^ "Ljubičić, Boris". Hrvatska tehnička enciklopedija (in Croatian). Miroslav Krleža Institute of Lexicography. 13 January 2022. Retrieved 18 June 2024.
- ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.