Anchor (brand)
Most Anchor products are manufactured and marketed by "Fonterra Brands" a division of the Fonterra Co-operative Group which is based in New Zealand. The main milk processing plant producing Anchor milk in New Zealand is in Takanini, Auckland.
In addition to the common varieties with differing percentages of milk fat, they also offer "Anchor-Xtra", with extra calcium (marketed primarily to women), and "Mega Milk", with extra vitamins, as well as extra calcium, marketed for children.
Anchor Spreadable is another of their specialized products. The butter-based spread is softened with canola oil and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking, of Weebl and Bob fame, included television commercials featuring wobbly cows.
Anchor butter, and other New Zealand butters, were banned from import into the EU for a time. This came after a complaint made to the European Commissioner for Trade, Peter Mandelson, by the German dairy trader, Egenberger.[1]
Anchor Cheese is sold in New Zealand, however for cheese products the Anchor brand is owned by a Goodman Fielder subsidery.
External links
- "Anchor". Retrieved 2005-12-15.