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Citysearch

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Citysearch
Company typeSubsidiary
IndustryInternet Local Search,
Advertising
FoundedLa Crescenta, California, USA (1995)
HeadquartersWest Hollywood, California, USA
Area served
United States
Key people
Jay Herratti, President
ProductsCitysearch.com,
Pay For Performance Advertising
ParentIAC/InterActiveCorp
Websitewww.citysearch.com

Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local city guides will find contact information, maps, driving directions, editorial, and user reviews for the businesses listed. Citysearch is headquartered in West Hollywood, California and is an operating business of IAC/InterActiveCorp (NasdaqIACI).

Citysearch was founded in September 1995 by Jeffrey Brewer, Caskey Dickson, Brad Haaugard, Taylor Wescoatt, and Charles Conn. The idea, initiative, and seed capital came initially from Bill Gross.

In 1999, Citysearch acquired the competing Sidewalk.com website from Microsoft[1], and merged the two sites together. In 2007, another competitor, Insider Pages was acquired [2].

Best of Citysearch is a feature that gives locals an opportunity to vote for their favorite businesses in popular categories such as Restaurants, Nightlife, Hotels and Services. Citysearch opens up its annual polls with nominations from editors. Throughout the voting period visitors to the site cast votes for their favorite local business. After the polls close, the top ten businesses in each category are revealed to their cities.

In 2005 Citysearch was criticized by a blogger for their alleged inflation[3] of user submitted ratings and reviews. Citysearch has since updated their ratings system. Citysearch has also stated that they have the right to refuse to post or to remove any user review that violates the terms of use. Reviews that are subject to removal include unacceptable content such as profanity, personal information, promotion of illegal activity and harmful content.[4] In November 2007, CitySearch partnered with MerchantCircle [5], a company that conducts automated telemarketing to small businesses to sell them online advertising packages.

References

  1. ^ "Microsoft Sells Off Sidewalk Sites to Rival CitySearch". BNET. 1999-07-20. Retrieved 2008-07-03.
  2. ^ "Troubled Insider Pages Acquired By CitySearch". TechCrunch. 2007-03-01. Retrieved 2008-07-03.
  3. ^ "Normalize Citysearch Rankings With Greasemonkey". DeWitt Clinton. 2005-10-05. Retrieved 2008-07-03.
  4. ^ Citysearch Terms of Use
  5. ^ SearchEngineWatch, Nov 29, 2007

Top Citysearch Sites