Ronn Torossian
Ronn D. Torossian | |
|---|---|
 Ronn Torossian | |
| Born | |
| Nationality | United States, Israel |
| Occupation | Public relations |
| Employer | 5W Public Relations |
| Title | Chief executive officer |
| Website | http://ronntorossian.com/ |
Ronn D. Torossian is the founder, president and CEO of New York City-based 5W Public Relations.[1]
He was named to the PR Week "40 under 40" in 2007[2], and Advertising Age "40 under 40" in 2006.[3] PR Week noted his "nose for the media", and he was the only PR Agency executive named to Advertising Age's 40 under 40 list.
Early life
Torossian was national president of the Israeli youth movement Betar.[4] He has represented the Israeli Ministry of Tourism, Israel Ministry of Foreign Affairs and Knesset member Benny Elon, among others. Torossian graduated from Stuyvesant High School in 1992.
Public relations career
Torossian began his career in public relations in 1998, helping then New York City Council speaker Peter Vallone, Sr.'s trip to Israel.[1] He worked for MWW Group and other public relations agencies before founding 5W Public Relations in 2003.
The New York Times said of Torossian "the consummate scrappy publicist. In the town that was the birthplace of modern public relations - the field's inventor was the Viennese immigrant Edward Bernays - Mr. Torossian is one of the New Yorkiest practitioners of this quintessentially New York profession."[1]
Jameel Spencer, CEO of Blue Flame called Torossian's style of public relations "aggressive", and said, "Ronn is a bull in a china shop", while New York Daily News gossip columnist Lloyd Grove said, "Ronn is somebody who gets it."[1]
His aggressive style may not always be pretty, but the results speak for themselves. Popper, Nathaniel (April 2 2004). "Publicist scores with rappers, right-wing politicians"". The Forward. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)</ref>
As CEO of 5WPR, Torossian has taunted rival PR firms, calling them "dinosaurs", and said of his firm's growth, "One of the reasons I've grown so quickly is that I'm bright," he says. "Another is that my competitors are not so bright." [5]
Consumer brands have hired the agency as "few seem better equipped to navigate a celebrity-obsessed culture. One of his biggest coups was getting a newborn Shiloh Nouvel Jolie-Pitt photographed in a T-shirt sold by a Denver retailer, 5W's client Belly; the photo then made the cover of People magazine."
Torossian's rivals quietly suggest he is more fad than change agent and that modern PR is less about generating buzz than backroom strategy. [5]
References
- ^ a b c d Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved 2008-09-05.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ "40 under 40". PR Week. December 3 2007.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) - ^ "5WPR, Ronn Torossian". Advertising Age. August 7 2006.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) - ^ Popper, Nathaniel (April 2 2004). "Publicist scores with rappers, right-wing politicians"". The Forward.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help) - ^ a b Brady, Diane (November 12 2007). "The Bad Boy of Buzz and His PR Problem". Businessweek.
{{cite news}}: Check date values in:|date=(help); Italic or bold markup not allowed in:|publisher=(help)
External links
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