Sam Richter
Sam Richter is author of the top-selling book Take the Cold Out of Cold Calling about finding information online and using it for business and sales success. The book has received national attention including being featured in an internationally syndicated column by Harvey Mackay[1], on CNN[2], in BusinessWeek[3], and in other publications[4]. The book has been widely reviewed by dozens of sales experts[5] and in 2008 was named a USA Book News Winner[6], and a Sales Book Awards Silver Medalist[7]. Richter is an international speaker on a variety of leadership, sales, and marketing topics[8]. He is currently CEO of SBR Worldwide, and SVP/Chief Marketing Officer at ActiFi, a solutions firm for the financial services industry.
History
Richter graduated from the University of Minnesota with a degree in journalism. He was a two-time Scholastic All-American while also a member of the varsity football team[9].
He spent a number of years in the advertising industry working for numerous small and large agencies. As a writer and creative director, Richter eventually started his own firm which was later bought by a larger agency. Richter then spent a number of years as a Group Director at Weber Shandwick, one of the world's largest public relations firms. At Shandwick, Richter managed national marketing programs for Microsoft [10], Coca-Cola, Northwest Airlines, Polaris, and other large and small companies. Following Shandwick, Richter worked at Digital River where he helped develop and market a Codie-Award Winning[11] software download program called eBot[12], and where he helped build the company's e-marketing agency serving clients including National Geographic, Major League Baseball, Nabisco, Brunswick, and other national brands[13].
Following Digital River, for seven years, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota. Under Richter's direction, the Library developed numerous online programs and expanded its reach to serve an international audience[14].
Richter is a graduate of St. Louis Park High School in Minnesota. In 2003 he was honored by the Business Journal as a top business leader under the age of 40[15]. In 2007, he was a finalist for Inc. Magazine Entrepreneur of the Year[16].
Books
- Take the Cold Out of Cold Calling, ISBN 1592982093
References
- ^ Minneapolis Star Tribune, Harvey Mackay 2008-09-28
- ^ CNN/Money 2008-08-26
- ^ BusinessWeek 2008-07-18
- ^ Take the Cold Press Room
- ^ Take the Cold Reviews
- ^ USA Book News Best Book Awards
- ^ Sales Book of the Year Awards
- ^ Sam Richter Seminars
- ^ U of M Alumni Article 2008-05/06
- ^ Microsoft Press 1998-02-26
- ^ 2000 Codie Award Winners
- ^ Digital River Press 1999-11-11
- ^ U of M Journalism Alumni Magazine Winter 2002
- ^ StarTribune Article 2007-08-12
- ^ Business Journal 40 Under 40 Honorees 2003-05-16
- ^ Business Journal Article on Inc. Finalists 2007-12-26