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Journey Education Marketing, Inc [1]
Company typePrivate
IndustryEducation
Retail
Founded1990
Headquarters
United States Dallas, TX
,
USA
Key people
Michael Fischler, President and CEO;
Allan Fischler, Vice President of Marketing ;
Greg Lamkin, Director of Sales
Productssoftware
hardware
books
bags
SubsidiariesCCV Software,
Inc., Journey Education Europe GmbH & Co. KG,
Journey Distribution, JourneyEd Canada, Corp.,
Journey Publishing, Inc
Websitewww.journeyed.com

Journey Education Marketing, Inc. along with its subsidiaries, sells academic software to members of the educational community in North America, Canada, and Europe. Vendors such as Microsoft, Adobe, Corel, and others offer academic versions of software to students, faculty, staff, educational institutions, and public school districts. These academic versions of software are almost identical to their commercial versions in functionality, but offered at a lower price point to eligible buyers. Through a partnership with vendors and its Academic eStore Network of 15,000 websites, JourneyEd makes these titles available, and verifies academic buyers.

History

Journey Education Marketing, Inc. (“JourneyEd”) was founded in order to expand the reach of software and hardware companies who offered discounted academic or education versions of popular software/hardware. At the time of its founding, vendors were typically offering these academic versions to four-year universities. With the founding of JourneyEd, these versions were made available to other members of the educational community such as two-year or vocational schools, faculty and staff, and individual students.

In 2001, with the goal of bringing metadata solutions to universities, JourneyEd acquired Hiawatha Island Software Company, Inc., a knowledge management, Web site promotion, and e-business intelligence software company [2]. The goal was to bring metadata solutions to universities.

In January of 2004, JourneyEdEurope.com was launched. This division is managed by Journey Education Europe GmbH & Co. KG and headquartered in Bremerhaven, Germany [3].

In early 2006 JourneyEd partnered with Educational Resources, in order to further the Microsoft Student Select program. Educational Resources[4] provides educational technology, hardware, accessories, and supplemental products for the K–12 market. They are also a Microsoft large account reseller.[5] The Microsoft Student Select program enables K–12 students, parents and teachers to purchase the same academic Microsoft programs used at school for use in the home, at a significant discount. JourneyEd provides a website for each school a vehicle for purchase and provides marketing materials for the school to promote the opportunity.

In May of 2006 public schools in Washington became one of the first to offer this program to the academic community. [6] The number of schools implementing the program continues to increase; in January of 2009, Florence 1, in South Carolina, became the first district in the state to offer the program[7].

In February of 2008, JourneyEd acquired CCV Software, expanding it’s reach from the secondary education market into the K–12 market. Founded in 1982 by Dr. Catherine Chandler, CCV Software, Inc. has offered educational software to schools K–12. CCV Software acts as the K-12 division within JourneyEd. [8]

Also in February of 2008, Bill Gates announced a software giveaway program called the Microsoft DreamSpark student program. The program allows for the free download of development and design software to college students in Belgium, China, Finland, France, Germany, Spain, Sweden, Switzerland, the U.K. and the U.S.. Microsoft partnered with JourneyEd to verify students in the United States. [9] [10] [11] [12]

In April 2008, JourneyEd added CampusTec.com to its Academic eStore Network. CampusU, Inc.[13] is an interactive merchandising, marketing and media company focused on the college student market[14].

In January of 2009, JourneyEd acquired the online retailer Academic Superstore. Founded in 1998 and selected as a Inc.500 company in 2005, Austin-based Academic Superstore sells academic software and hardware to the educational community at discount prices. JourneyEd aimed to increase market share and integrate Academic Superstore's technology resources to increase operational efficiencies, improve customer service, and lower overall costs[15]. [16]

Subsidiaries

CCV Software, Inc. is a K-12 division of Journey Education Marketing, Inc.

  • JourneyEd Canada, Corp. is wholly-owned subsidiary of Journey Education Marketing Inc., incorporated in 2000 to serve the Canadian market.
  • Journey Education Europe GmbH & Co. KG, the European division of JourneyEd, was incorporated in 2004.
  • Journey Publishing, Inc., incorporated in 1995, this wholly-owned subsidiary of Journey Education Marketing is responsible for publishing various academic version software titles for JourneyEd’s partners (Example: ProEngineer Student Edition )
  • Journey Distribution is the division of Journey Education Marketing that distributes products directly to college bookstores and authorized resellers.

References

  1. ^ "BusinessWeek.com".
  2. ^ "Press release". Retrieved 2001-01-22.
  3. ^ "Press release". Retrieved 2004-01-12.
  4. ^ "Company website". Retrieved 2009-01-20.
  5. ^ "Microsoft.com". Retrieved 2007-02-12.
  6. ^ "The number of schools implementing the program continues to increase". Retrieved 2006-05-26.
  7. ^ "scnow.com". Retrieved 2009-01-15.
  8. ^ "Dallas-based Journey Education Marketing". Retrieved 2008-02-13.
  9. ^ "Microsoft.com". Retrieved 2008-02-18.
  10. ^ "DePaul University website".
  11. ^ "DreamSpark.com". Retrieved 2009-01-20.
  12. ^ "SprySoft.com newsletter". Retrieved 2008-06-15.
  13. ^ "CampusTech.com newsletter". Retrieved 2008-06-15.
  14. ^ "BusinessWeek.com".
  15. ^ "Education Channel Partner". Retrieved 2009-01-12.
  16. ^ "Aol.com Money and Finance". Retrieved 2009-01-05.

External links

http://www.journeyed.com
http://www.JourneyEdEurope.com
http://www.JourneyEd.ca
http://www.CCVSoftware.com
http://www.campustech.com
http://www.academicsuperstore.com

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