Fairway Market
 | |
| Industry | Retail |
|---|---|
| Founded | 1930s, Manhattan |
| Headquarters | New York |
Key people | Howie Glickberg, CEO |
| Products | Supermarket |
| Website | www.fairwaymarket.com www.discoverfairway.com |
Fairway Market is a New York City grocery chain and one of the nation's highest grossing food retailers per square foot.[1] As a prominent brand, Fairway Market has been described as a "legendary giant" and a bellwether for trends in nationwide grocery consumption.[2] In 2007, Specialty Food Magazine named Fairway one of the country's six Outstanding Specialty Food Retailers for the Specialty Food Trade,[3] and in May of 2008, was awarded Consumer-Deal of the Year.[4]
History
Nathan Glickberg opened his first fruit and vegetable store in 1940 at 74th and Broadway in Manhattan.[5] Today his grandson, CEO Howie Glickberg, co-owns the five-store chain.[6][7]
The flagship store still occupies the original Broadway location, with larger outposts in Harlem[2] and the Red Hook neighborhood of Brooklyn[8] as well as in the suburban towns of Paramus, New Jersey[9] and Plainview, Long Island.[10]
Locations
The original Fairway Market, located on Broadway between West 74th and West 75th Streets, was once a modest produce shop.[11] By 1997 it had expanded to a multistory venue dominating an entire city block.[12] The store is characterized by floor-to-ceiling assortments of produce and by the company's private-label brands of cheese, meats, fish, specialty foods, and organics.[2] A café within the store serves sandwiches, burgers, and breakfast fare by day and becomes a steakhouse by night.[8]
In 1995, Fairway's Harlem location opened in a space significantly larger than its Upper West Side parent. The Harlem store features a frigid, 10,000 square foot enclosed space dubbed the "Cold Room", which contains the store's offerings of meats, seafood, flour, dairy products, and beer.[13] Silver coats hang just inside the front door of the space for those customers who wish to keep warm while browsing the freezer's goods.[14] A year after opening, the store was threatened with closure, having applied for a wholesale rather than retail trading permit, but the situation was resolved and the store remains open to this day.[15]
In 2001, Fairway Market opened its third store - and first location outside of the city proper - in Plainview, a suburban town on Long Island. Then in 2006, the grocer opened a fourth branch in Red Hook, Brooklyn.[16]
The fifth and newest branch of Fairway Market opened its doors to the public on March 25, 2009 in the suburban town of Paramus, New Jersey. It is located in the Fashion Center shopping mall and is the grocer's first store west of the Hudson River.[17]
Online Presence
The domain fairwaymarket.com is Fairway Market’s main presence on the web and currently allows visitors to find more information relating to Fairway Market’s four locations. The site also allows visitors to find more information about their store departments such as seafood, produce, organics and butcher among others. Visitors may purchase specialty and private-label items along with gift baskets on the e-commerce area of the website.
Fairway Market also runs a video-based website, www.discoverfairway.com, which features weekly interviews with various employees and their chef, Mitchel London. Along with videos, the site includes information such as weekly specials, FAQs and interactive polls. Posted every week are popular recipes from Fairway Market along with recipes uploaded by visitors.[18]
On February 26, 2009, Fairway Market was featured on MTV's The Real World. While Fairway Market was producing a webisode for their microsite DiscoverFairway.com, the cast of The Real World stopped by Fairway Market's Red Hook location as Dan Glickberg, Owner of Fairway Market and master butcher Ray Venezia were giving a demonstration on how to carve a turkey.[19]
References
- ^ "New York City's Fairway Market Deploys Hypercom Value-Packed Card Payment Systems". Business Wire. 23 November 1999. Retrieved 6 March 2009.
- ^ a b c Witchel, Alex (November 1, 1995). "Irrepressible Appetites". New York Times. Retrieved 8 February 2009.
Nowhere is this more true than on the Upper West Side, where two legendary giants, Fairway Market and Zabar's...have found themselves competing for an ever-growing market. Even food professionals are looking to these six blocks on Broadway, from 74th Street to 80th Street, as a laboratory for a nationwide trend in the accelerating consumption of prepared foods.
- ^ Everage, Laura (June 2007). "Fairway Market: Great food in volume". Specialty Food Magazine. Retrieved 8 February 2009.
- ^ "Fairway Market Awarded Consumer – Deal of the Year". Sterling Investment Partners News Releases. 15 May 2008. Retrieved 27 March 2009.
- ^ Grace, Matthew (25 April 2006). "Fairway Watch". New York Observer. Retrieved 8 February 2009.
- ^ Fabricant, Florence (17 May 1989). "An Even Richer Butter". New York Times. Retrieved 8 February 2009.
- ^ Fabricant, Florence (17 May 2006). "FOOD STUFF: Fairway opens its Brooklyn doors". New York Times. Retrieved 8 February 2009.
- ^ a b Meehan, Peter (17 April 2007). "Two new markets, with food to stay". New York Times. Retrieved 8 February 2009.
- ^ http://www.northjersey.com/business/fairway.html
- ^ Fickenscher, Lisa (13 May 2008). "Fairway continues metro expansion". Crane's New York Business. Retrieved 8 February 2009.
- ^ "A Family Business". Fairway Market. Retrieved 25 February 2009.
- ^ Fabricant, Florence (1 October 1997). "Food stuff: Changing tastes in chocolates". New York Times. Retrieved 8 February 2009.
- ^ Pristin, Terry (21 December 2000). "Fairway Pays $6.5 Million For Properties in Harlem". New York Times. Retrieved 8 February 2009.
- ^ Parker, Eloise (August 1 2007). "NYC's 10 coolest spots". NY Daily News. Retrieved 25 February 2009.
{{cite news}}: Check date values in:|date=(help) - ^ "Save the Harlem Fairway". New York Times. 15 February 1996. Retrieved 8 February 2009.
- ^ Theodore, Leticia (June 2006). "Fairway Market Open For Business in Red Hook". Brooklyn Chamber of Commerce. Retrieved 20 February 2009.
- ^ Verdon, Joan (15 March 2008). "Fashion Center Adding Fairway Market". NorthJersey.com. North Jersey Media Group. Retrieved 8 February 2009.
- ^ Meoli, Daria (February 2009). "How Fairway plans to stay unique while doubling the size of its business". The New York Enterprise Report. Retrieved 20 February 2009.
- ^ MTV's The Real World. 26 February 2009 http://www.mtv.com/videos/real-world-brooklyn-ep-8-angry-boys-and-dirty-girls/1605449/playlist.jhtml. Retrieved 9 March 2009.
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