Serengeti Eyewear
Serengeti is a designer sunglasses brand parented by Bushnell Corporation.
Overview
The eyewear brand Serengeti was initially developed by Corning Incorporated. In 1984, Corning was considering to close down the Serengeti division because of poor performance. However, the entrepreneurial leader Zaki Mustafa convinced the board that he can save the brand. The success of his measures, implemented with only fifty-two employees, raised the sales at $5 million in 1985 and in 1992, at $62 million (with the same number of employees), becoming one of the most cited examples of effective management.[1] Mustafa considered that the previous management environment was too product-focused and that the business was failing due to poor marketing, anemic customer focus, and inefficient asset management.[2] The brand was acquired later by Bushnell Corporation.
Technology
The Serengeti sunglasses include photochromic technology, enabling quick adjustment of the lens to light variations, spectral control, giving high-definition contrast and color enhancement and polarization, reducing the glare and eliminating the ultraviolet rays.[3]
Endorsements
Since 2004, Serengeti chooses every year actors from Hollywood as their representative, like Luke Perry, Val Kilmer or Patrick Dempsey. The ambassador for 2009 is James Denton, famous from TV series Desperate Housewives.[4]
References
- ^ Thornberry, De Neal (2006), Lead like an entrepreneur, McGraw-Hill Professional, p. 198, ISBN 0072262354, 9780072262353
{{citation}}: Check|isbn=value: invalid character (help); More than one of|pages=and|page=specified (help) - ^ Donald W. Huffmire, Jane D. Holmes (2006), Handbook of effective management, Libraries Unlimited, p. 149, ISBN 0899309232, 9780899309231
{{citation}}: Check|isbn=value: invalid character (help); More than one of|pages=and|page=specified (help) - ^ "Technology". Serengeti Eyewear. Retrieved 2009-05-19.
- ^ "Serengeti Selects a New Ambassador from Desperate Housewives - James Denton". SunGlassesUK.com. Retrieved 2009-05-19.