The Richards Group
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| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 1955 |
| Headquarters | , |
Key people | Stan Richards, President and CEO |
| Website | www.richards.com |
Company
The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.
Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin"), the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.
Major clients include Fruit of the Loom, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.
In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.[1]
The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.
History
Key Dates[2]: 1953: Stan Richards begins doing freelance design work in Dallas. 1955: Stan Richards & Associates is formed as boutique design shop. 1975: The Richards Group is incorporated. 1976: Company becomes a full-service advertising agency. 1985: Motel 6 is signed as a client. 2001: Richards announces a succession plan.
References
- ^ "For Richards Group, PODS Delivers". ADWEEK. 2009-09-16. Retrieved 2009-09-21.
- ^ "The Richards Group, Inc". Funding Universe. 2006-08-04. Retrieved 2009-09-21.
External links
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