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Service mark symbol

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The service mark symbol.

The service mark symbol, designated by ℠ (the letters SM written in superscript style), is a symbol commonly used in the United States to provide notice that the preceding mark is a service mark. This symbol has no legal force, and is typically used for service marks not yet registered with the U.S. Patent and Trademark Office; registered service marks are instead marked with the same symbol used for registered trademarks, the registered trademark symbol ®. The proper manner to display the symbol is immediately following the mark in superscript style.

The character is mapped in Unicode under position U+2120[1] or ℠ in HTML[2]. Unlike the similar trademark symbol, there is no simple built-in way to type the service mark symbol on Microsoft Windows or Macintosh systems.

References

  1. ^ http://www.unicode.org/charts/PDF/U2100.pdf
  2. ^ http://www.mistywindow.com/reference/html-characters.htm
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