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Style (TV series)

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Style
File:Style Poster.jpg
Promotional Poster
GenreRomance, Drama
Developed byYeh In Munhwa
Written byKwon Ki Young
Park Ji Suk (박지숙)
Directed byOh Jong Rok
StarringRyu Shi Won
Lee Ji Ah
Kim Hye Soo
Lee Yong Woo
Country of origin South Korea
Original languageKorean
No. of episodes16
Production
ProducerIn Eun Ah
Production locationSouth Korea
Running timeSaturday & Sunday 21:45
Original release
NetworkSBS
ReleaseAugust 1 –
September 20, 2009

Style (Seutail, 스타일) is a South Korean romance drama based on a popular novel by Yeong-ok Park, "Style" depicts the inner workings of a fictional fashion magazine named "Style."

Synopsis

Ki-ja Park (Kim Hye Soo) is the perfectionist editor at Style magazine. She's extremely confident, stubborn, & self-centered, but also has a killer fashion sense. In her youth, Ki-ja dreamed of studying at Parsons The New School for Design in NYC, but her hopes were crushed after the Korean economic crisis led her father to commit suicide. Soon after her father's death, Ki-ja's mother moved to Canada, but Ki-ja stayed behind in Korea. At the time she couldn't leave her boyfriend Woo-jin Seo (Ryu Shi Won) behind, who was studying to become a doctor. But, Woo-jin eventually dropped out of medical school and moved to New York to become a chef. Since that time, Ki-ja has worked her way up from a lowly assistant to a highly respected editor.

Meanwhile, Woo-jin did become a chef and eventually returned to Korea to open a restaurant. His restaurant named "Mackerel" became a hit, especially with the ladies. Woo-jin himself is quite the ladies man, having good looks and exemplary culinary talents. He then meets Ki-ja again as well as her assistant Seo-jeong Lee (Lee Ji Ah).

Seo-jeong Lee has worked as Ki-ja's assistant for over a year. Even though she has come close to having a nervous breakdown because of her demanding boss. Seo-jeong initially hoped to become a writer, but because of her financial situation took a part time job at Style magazine. When Seo-jeong meets Woo-jin she becomes enamored with him. She knows that Woo-jin is Ki-ja's ex boyfriend but she can't control her feelings for him.

Lastly, Min-jun Kim (Lee Yong Woo) is a photographer at Style magazine. He follows Ki-ja around like a lost puppy dog due to his overwhelming feelings for her. Because of Ki-ja, Min-jun has stayed at Style magazine even when better offers came calling. When Min-jun notices the attention that Woo-jin receives from both Ki-ja and Seo-jeong he feels jealousy.

Characters

  • Park Ki Ja is the chief editor of a famous fashion magazine company called Style. Editor Park has a gorgeous appearance as well as outstanding abilities in journalism. However, she has a strange personality and nervous temperament. She is not liked by her juniors because of her excessive passion for work. The character is similar to Miranda in The Devil Wears Prada. Editor Park is the boss of Lee Seo Jung and clashes with her about everything.
  • Lee Seo Jung is a 26-year-old assistant for the features team. She is a mere beginner with just one year of experience. However, Seo Jung overcomes the difficulties of working at the bottom of Style’s corporate ladder. She has to deals with office politics, fierce competition in the fashion world and the luxury goods industry.
  • Seo Woo Jin is a former plastic surgeon who currently owns a restaurant. He appears in front of Seo Jung just as she is facing the biggest crisis of her life – she is betrayed by her boyfriend whom she has been with for three years. Woo Jin also happens to be ex boyfriend of Editor Park.
  • Kim Min Joon is a photographer at Style magazine. His character will explore homosexuality (or bisexuality) through Min Joon’s one-sided interest in Woo Jin.

Cast

Extended Cast

Cameos

Episode Ratings

Date Episode Nationwide Seoul
2009-08-01 1 17.6 (2nd) 17.4 (2nd)
2009-08-02 2 17.6 (4th) 17.7 (4th)
2009-08-08 3 19.5 (2nd) 20.4 (2nd)
2009-08-09 4 19.9 (4th) 20.2 (4th)
2009-08-15 5 16.9 (3rd) 16.9 (3rd)
2009-08-16 6 19.6 (5th) 19.6 (5th)
2009-08-22 7 17.5 (2nd) 17.3 (3rd)
2009-08-23 8 18.2 18.3 (4th)
2009-08-29 9 17.4 (3rd) 16.8 (4th)
2009-08-30 10 17.9 (6th) 17.4 (6th)
2009-09-05 11 15.8 (6th) 15.4 (6th)
2009-09-06 12 16.2 (6th) 15.9 (6th)
2009-09-12 13 13.9 (6th) 13.5 (6th)
2009-09-13 14 16.6 (6th) 16.3 (6th)
2009-09-19 15 14.2 (5th) 14.3 (6th)
2009-09-20 16 15.6 (7th) 15.0 (7th)
Average 17.2% 17.0%

Source: TNS Media Korea

Trivia

  • Based on a novel of the same name.
  • Has been nicknamed the Korean "Devil Wears Prada."
  • Filming began on June 22 at Jeju Island.

References

News Articles