BenQ
 | |
| Company type | Unlisted |
|---|---|
| Industry | Electronics |
| Headquarters |  16 Jihu Road, Neihu, Taipei, Taiwan |
Key people | K.Y. Lee, Chairman; Jerry Wang, Vice Chairman; Conway Lee, CEO and President |
| Revenue | USD 1.83 Billion (FY 2007) |
Number of employees | 1,400+ |
| Website | www.BenQ.com |
BenQ Corporation (Template:PronEng; Chinese: 明基電通股份有限公司) is a Taiwanese multi-national company that sells and markets consumer electronics, computing and communications devices under the "BenQ" brand name.[1]
Company
BenQ sells and markets technology products, including consumer electronics, computing and communication products. Its principal products include TFT LCD monitors and televisions, digital projectors, laptops, netbooks, All-in-One PCs, digital cameras, computer keyboards, mice, optical drives, optical discs and mobile phones.
The head office is located in Taipei, and the company operates worldwide. BenQ owns and operates five branch offices in Asia Pacific, China, Europe and the Americas, and employ over 1,400+ individuals. The "BenQ" brand is present in more than 100 countries worldwide.
Benq was originally spun off from Acer in 2001 to provide a separate branded channel. In 2006 Acer disposed of its remaining shares in Benq.[2][3]
Recent developments
On October 1, 2005, BenQ Corp. (now Qisda Corp.) acquired the mobile devices division of Germany's Siemens AG, becoming the 6th largest company in the mobile phone industry by accumulated market share. The acquisition results in a new business group, BenQ Mobile, of BenQ Corporation entirely dedicated to wireless communications. Mobile phones of the new group are marketed under a new brand, BenQ-Siemens.[4]
On August 24, 2006 BenQ (now Qisda Corp.) announced plans to spin-off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.[5]
In late September 2006, the mobile devices division of BenQ, BenQ Mobile (Germany), announced bankruptcy when BenQ Corp. (now Qisda Corp.) discontinued its funding. As a result, BenQ Mobile was effectively placed under the supervision of a state-appointed bankruptcy administrator. In February 2007, BenQ Mobile was finally disbanded as a suitable buyer could not be found. An estimated 2000 BenQ Mobile employees lost their jobs.[6]
In April 2007, considering that the branded business has achieved sufficient profit and scale to sustain and grow its operation independently, BenQ announced the plan to spin-off its branded business. After the spin-off, BenQ Corporation will be renamed Qisda Corporation, which will focus on integrated manufacturing service business, and the spun-off company has succeeded the name of BenQ Corporation, which is a 100% owned subsidiary of Qisda Corp.[7]
On Sept. 3 2007, the newly spun-off BenQ Corporation has commenced its new operation to continue selling and marketing products under the BenQ brand name.[8]
See also
- List of digital camera brands
- Products of Acquired Siemens Mobile Division
- List of companies of Taiwan
- List of BenQ products
References
- ^ Plunkett, Jack (2007). Plunkett's Advertising & Branding Industry Almanac 2007: Advertising. Plunkett Research. Retrieved 20 October 2009.
- ^ http://news.cnet.com/2100-1040-276665.html Acer spins off peripherals unit
- ^ http://www.infoworld.com/t/hardware/acer-leaves-benq-board-avoid-conflict-880 Acer leaves BenQ board to avoid conflict
- ^ http://news.xinhuanet.com/english/2005-06/08/content_3060286.htm Xinhua Online English Edition, BenQ announces to purchase Siemens' mobile phone business
- ^ http://www.infoworld.com/t/networking/benq-spin-manufacturing-operations-427 Infoworld, BenQ to spin off manufacturing operations
- ^ http://www.spiegel.de/international/spiegel/0,1518,440049,00.html Spiegel Online, BenQ Bankruptcy Causes Furor
- ^ http://www.wired.com/gadgetlab/2007/06/benq-is-dead-lo/ Wired, Benq is Dead, Long Live … Qisda?
- ^ http://www.forbes.com/feeds/afx/2007/09/03/afx4076047.html Forbes, Taiwan's Qisda spinoff BenQ targets 75-80 bln twd sales in 2008
External links
