2(X)IST

2^(x)ist
	File:2(x)ist logo.png
Company type	Private
Industry	Fashion
Founded	1991
Headquarters	New York, NY, USA
Products	men's underwear - briefs, boxer-briefs, boxers, jock straps, tank tops, T-shirts, thongs and trunks

2^(x)ist is an American fashion label known internationally as a leader in men's underwear. Under current creative director Jason Scarlatti, the company strives to combine its signature innovations, such as the contour pouch and the no-show silhouette, with superior fabrics and materials. The company was founded in 1991 and is headquartered in New York City.

History

2^(x)ist was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2^(x)ist is Jason Scarlatti. The 2^(x)ist headquarters is located in midtown Manhattan in New York.

Ranges

Popular shapes of 2^(x)ist underwear include the No-Show Brief, the No-Show Trunk, the Square-Cut Tank, the Tank Top, the Sport Brief, the Contour Pouch Brief, the V-Neck T-Shirt, the Deep V-Neck T-Shirt, the Crewneck T-Shirt, the Jock Strap, the Y-Back Thong, the Boxer Brief, and the Knit Boxer.

2^(x)ist releases multiple underwear collections per year, coinciding with the Spring and Fall fashion calendar. The brand also produced constant ranges that are considered staples of the brand and regularly available.

Ranges include:

CAMO (Spring 2010)
SURF (Spring 2010)
TUX (Spring 2010)
STATIC
METAL
OPTIC
RETRO
CARBON
SOY
LIQUID COTTON
TRACK
CONTRAST
ESSENTIAL

Stockists

2^(x)ist is available in stores and online throughout the world. In the United States, the label is carried at major retailers such as Macy's, Bloomingdale's, Saks Fifth Avenue, and Neiman Marcus. The brand also enjoys success online with e-tailers like, among others, Freshpair, MensUnderwearStore.com, Undergear, InternationalJock.com, banglads.com, and Skiviez.com, which donated 2^(x)ist's Cotton Essential Contour Pouch Brief to the Valentine Richmond History Center's archived collection to help document men's clothing trends.

Media

As an international fashion brand, 2^(x)ist enjoys coverage across the media spectrum. 2^(x)ist has been featured, among others, in VMan, GQ, Details, Flaunt, Esquire, CITY, Black Book, OK!, Men's Health, BestLife, Out, New York, Vibe, Playboy, Angeleno, Wall Street Journal, New York Times, WWD, Next, YRB, Paper, AXN, Têtu, DNA, Just Jared, The Huffington Post, Blokes, Bleu, Creme, Homme Essential, BelloMag, and Contributing Editor. Brand fans will also recall 2^(x)ist's inclusion on the reality television series "Make Me A Supermodel" on Bravo and "The Janice Dickinson Modeling Agency" on Oxygen.

Social Media

In addition to an official company website, 2^(x)ist also enjoys a strong presence in Social Media with an Official Facebook Page, an official blog, and accounts across Twitter, YouTube, and Vimeo