Write the Future

Write The Future is an advert for Nike football. The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. All of the players play in a scenario during a World Cup match and after significant events occur, the players usually see a significant ripple effect outside the world of football. It airs during the 2010 FIFA World Cup. It can be considered a sequel to a previous advert entitled "Take It To The Next Level", which aired in 2008, and features similar people. It features the song "Hocus Pocus," by Progressive rock band Focus.

Notable persons

Notable people seen in the advert, in order of appearance:

Curse

Even though the advert features the best players from the best national teams, each player has made an early exit from the 2010 FIFA World Cup. The first was Ronaldinho who didn't make the Brazilian national team. Next Franck Ribéry and the French team floundered amidst scandal and didn't advance out of the Group Stage; Ribery did not score a goal. Fabio Cannavaro and Italian team did not get out of the Group Stage, the Italians didn't win a game in what was perceived as one of the weakest Groups; Cannavaro didn't score a goal. Didier Drogba was injured shortly before the World Cup and missed most of the first game; Ivory Coast did not get out of the Group Stage. Wayne Rooney and the English team did advance out of the Group Stage but finished second in the group and then lost 4-1 to Germany in the Round of 16; Rooney did not score a goal. Cristiano Ronaldo and Portugal got out of the Group Stage but lost in the Round of 16. An add on to the original advert was made featuring Brazilian star Robinho, Brazil was knocked out in Quarterfinals. Ronaldinho hadn't even been selected for Brazil by manager Dunga. Almost every football star in the Nike ad fail to reach the semi-finals, at least the ones with the most air-time in the commercial. Roger Federer lost too before competing in the semi-finals. Only Spain football star and Netherlands football star survived the curse to qualify them into the finals. The commercial theme was an unlikely scenario on how a football star, mainly the striker, could get the "ultimate glory" by scoring a goal, not much of recognizing a won match as a joint effort between the whole team.