George Lois
George Lois (born in 1931, in the Bronx, New York City, New York) is an American art director, designer, and author. Lois is best known for over 92 covers he designed [1] for Esquire Magazine. "George Lois' Esquire covers are considered among the most memorable propaganda imagery in any medium, and certainly the most provocative in the history of the magazine industry." [2], from 1962 to 1972. Lois's Esquire covers offered a controversial statement on life in the 1960s with subjects including Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers. [1]
Background
George Lois was raised in the Bronx, born in Manhattan, New York on June 26, 1931, the son of Greek immigrants. Lois attended the High School of Music and Art, and received a basketball scholarship to Syracuse University, although he chose to attend Pratt Institute. Lois attended only one year at Pratt Institute, then left to work for Reba Sochis until he was drafted by the Army to fight in the Korean War six months later.
Career
After the war, Lois went to work for the advertising and promotions department at CBS where he designed print and media projects. In 1959 he was hired by the advertising agency Doyle Dane Bernbach (DDB).
After one year at DDB, Lois was recruited by Fred Papert along with Julian Koenig to form Papert, Koenig, Lois, in 1960. In 1967 he left to form Lois, Holland, Callaway.
Lois developed what he called "The Big Idea"[3]. He has claimed to have created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); created the “I Want My MTV” campaign; helped create and introduce VH1; renamed Stouffer's frozen foods products Lean Cuisine; and developed marketing and messaging for Jiffy Lube stations. He created the initial advertising campaign to raise awareness of designer Tommy Hilfiger. Other clients have purportedly included: Xerox, Aunt Jemima, USA Today, ESPN[4] and four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY).[citation needed] His one music video, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.[citation needed]
George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts.[5]
Controversy
Lois has been known for stealing credit for others ideas and for greatly exaggerating his participation. The June 19, 2009 episode of the radio program This American Life featured a segment in which several of Lois' former associates claimed he took credit for ad campaigns, ad copy and Esquire covers that were partially or wholly the work of others. The program contained interviews from Carl Fisher (the Esquire photographer who actually did the famous Sonny Liston cover claimed by Lois [6]) and two of Lois' former partners, Julian Koenig and Fred Papert.[7]
On May 18, 2008, the New York Times published a correction of an April 27, 2008 review of a George Lois art exhibit. In the correction, the Times stated that the "Think Small" Volkswagen ad campaign and the "I Want My Maypo" campaign were not created by George Lois. The correction identified Julian Koenig and Helmut Krone as the creators of the VW ad campaign, and John and Faith Hubley as the creators of the Maypo campaign, contradicting Mr. Lois' published claims of credit for these ad campaigns.[8]
Awards
- Art Directors Hall of Fame: 1978
- Advertising Hall of Fame
- Advertising Age magazine "100 Most Influential Advertising Practitioners of the Twentieth Century".
- Copywriters Hall of Fame
- AIGA (American Institute of Graphic Arts) Gold Medal: 1996
- Society of Publication Designers Herb Lubalin Award Winner: 2004
Bibliography
- Lois, George (2008). George Lois on his Creation of the Big Idea. New York: Assouline. p. 240. ISBN 978-2754032291.
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- Hilfiger, Tommy and Lois, George (2007). Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture. New York: Universe. p. 350. ISBN 978-0781573231.
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- Lois, George (2006). Ali Rap. New York: Taschen. p. 608. ISBN 978-3822853262.
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- Lois, George (2003). $ellebrity: My Angling and Tangling With Famous People. New York: Phaedon. p. 272. ISBN 0714881242.
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- Heller, Steven; Lois, George; Helfand, Jessica; and Rand, Paul (1999). Paul Rand. New York: Phaedon Press. p. 255. ISBN 978-0714834387.
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- Lois, George (1996). Covering the '60s: George Lois -- The Esquire Era. New York: Monacelli. p. 192. ISBN 978-1825434245.
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- Lois, George and Pitts, Bill (1993). What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!). New York: Plume. p. 304. ISBN 978-0459069385.
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- Lois, George (1991). What's the Big Idea?. New York: Doubleday Press. p. 288. ISBN # 978-0384154869.
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- Lois, George and Pitts, Bill (1977). The Art of Advertising: George Lois on Mass Communication. New York: Harry N Abrams. p. 336. ISBN 978-0812303739.
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- Lois, George (1972). George, Be Careful. New York: Saturday Review Press. p. 245. ISBN 978-0841501904.
External links
- Official site
- Official biography
- Art Directors Hall of Fame
- University of Texas School of Advertising site, "The Always Colorful George Lois
- American Institute of Graphic Arts Gold Medalist Biography
- CNN: "Legendary Magazine Covers Get Their Own Spread"
- New York Magazine interview, March 2003
- New York Times: The King of Visceral Design, April 2008
- Video: Adweek interview -- "Advertising is Poison Gas"
- Interview: Herb Lubalin Award Winner
- Yahoo Video: Giants of Advertising July, 2006
- George Lois talks about ”Covers for Esquire”, 1970?
- NoD: Notes on Design Interview, "George Lois: A Punch in the Mouth"
Video
- Matthew Schwartz interviews George Lois for From Print to Digital: On Location, 2008 by ScribeMedia.Org
- Dominik Imseng interviews George Lois on the Creative Revolution
- George Lois looks back on his work, the art of communication, risk-taking, and celebrities. Guest Lecture at School of Visual Arts, MFA Design program Part 1
- George Lois looks back on his work, the art of communication, risk-taking, and celebrities. Guest Lecture at School of Visual Arts, MFA Design program Part 2
- George Lois looks back on his work, the art of communication, risk-taking, and celebrities. Guest Lecture at School of Visual Arts, MFA Design program Part 3
References
- ^ (http://www.magazine.org/asme/top_40_covers/)
- ^ The New York Times
- ^ University of Texas Graduate School of Advertising
- ^ http://www.aiga.org/content.cfm/medalist-georgelois
- ^ [http://www.schoolofvisualarts.edu/sa/index.jsp?sid0=201&page_id=482&event_id=359}
- ^ http://slamxhype.com/blogs/great-magazine-covers-1-sonny-liston-esquire/
- ^ This American Life, 383: Origin Story, available at http://thisamericanlife.org/Radio_Episode.aspx?episode=383 (last visited June 23, 2009).
- ^ http://www.nytimes.com/2008/04/27/arts/design/27mcgr.html