Beats Electronics
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Beats By Dr. Dre are headphones created by Hip Hop/Rap Musician Dr. Dre and Interscope Records Chairman Jimmy Iovine [1]. There are five versions of the headphones which are manufactured and distributed by Monster Cable Products. There are the Studio headphones, an over-ear headphone which are for the Studio musicians and often appear in music videos like Keri Hilson's Knock You Down and Lady Gaga's Poker Face. There are also the Tour headphones, canalphones for people on the go and appear in the videos for Lady Gaga's LoveGame & LMFAO's I'm in Miami Trick. There are also the Beats Studio's which are over-ear headphones, they appear in Eminem's video We made you (Eminem song).
The very latest headphones from the Beats family are the Beats Solo HD, a high-definition on-ear headphone, which is available in red & black, the red ones are made especially for Bono's Product RED charity group, & Pro, an over-ear DJ headphone which is available is black & white.
There are also two branches of the Beats family. In-ear headphones i.e. Tour, Heartbeats By Lady Gaga & DiddyBeats by P. Diddy, the other being on-ear/over-ear i.e. Studio, Solo/Solo HD/Solo HD (RED), and Pro.
Beats also partnered with HP to launch notebook computers with high-end audio capabilities [2].
The range relies on advertisements placed in music videos and celebrity appearances, along with prime floor space in several Best Buy stores, called "Club Beats". Patrons of the brand include Lady GaGa and Esmee Denters. They are now one of the most prominent designs in the music industry, and the red "B" logo features heavily on the units and their packaging. A few sets of Beats headphones are featured in the music video for Imma Be by The Black Eyed Peas.