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Loud (Rihanna album)

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Untitled

Loud is the upcoming fifth studio album by Barbadian R&B singer Rihanna, scheduled to be released on November 12, 2010,[2] on Def Jam Recordings. Recordings began in February 2010[3] for a period of six months, concluding in August 2010.[4]

Background, release and promotion

In June 2010, it was revealed that Rihanna has planned to release her fifth studio album.[5] Singers, songwriters and producers Taio Cruz,[6] Alex da Kid,[7] Sean Garrett,[8] Ne-Yo,[9] Rico Love, Timbaland,[10] Shontelle,[11] David Guetta,[12] and Drake[13] worked on the album. "I'm gonna miss the Rated R era too, but nothing compares to the album I just made," Rihanna said, adding,"I made sure not to let you down with my music. You guys are always defending me, so now you’ve got some great songs to justify it. I didn’t want to go backward and remake Good Girl Gone Bad. I wanted the next step in the evolution of Rihanna, and it’s perfect for us".[4] In early September 2010, she announced that the album would be called, Loud saying that "get Loud everybody, get crazy, get excited, because I'm pumped. I'm just gonna be me, because that's what you guys love the most, and that's what makes me feel best. Just being normal, normal for me is Loud! Sassy, fun, flirty, energetic."[4] While Rihanna was on set filming for the movie Battleship, she explained in an interview with Entertainment Tonight, "Loud is, the word, the name of the album definitely reflects the attitude of it, it’s really sassy and flirty and it grabs your attention and that’s why I enjoy it. It takes you through a really really interesting ride. So colorful the album.” Rihanna also spoke that there are some "surprise" collaborations on the disc.[4] The cover of the album was revealed on September 28, 2010.[14]

Rihanna first headed for London to promote the album in United Kingdom on October 1, 2010.[15] She interviewed with BBC Radio 1, "I can't believe it's the fifth album already," she gushed to host Scott Mills. "That's insane to think about. I've never been this excited about anything I've done creatively, and this is just the perfect Rihanna album, every song is tailored to me." During the making of the album, the singer had a particular agenda in mind: "I wanted songs that were all Rihanna songs, that nobody else could do. I didn't want the generic pop record that Ke$ha or Lady Gaga or Katy Perry could just do and it'll work. I wanted a song, or songs, that were Rihanna songs, that only I could do, had that little West Indian vibe to it, had that certain tone, a certain sass and a certain energy." [16] As a part of the promotion, Rihanna unveiled five tracks from the album, at a club in London.[17]

Music

Stargate produced fizzing synths, club beats and sing-along chants featured heavily, with three songs on the album, "Only Girl (In the World)", "What's My Name" and "S&M". "Cheers", which Rihanna also referred to by its working title, "Drink It Up", is a funky, loping guitar groove dedicated to a night on the town. "California King (Bed)" is a strummed, acoustic ballad. During the promotion, Rihanna confirmed collaborations with Nicki Minaj on a track called "Raining Men" and Drake on the album.[17]

Singles

"Only Girl (In the World)", a dance record was released as the lead single from the album on September 10, 2010 as a digital download.[18] The song was sent to US mainstream and rhythmic radio on September 21, 2010.[19][20] The song peaked at three on Billboard Hot 100 and at one on Canadian Hot 100 in two weeks.[21]

Confirmed tracks

Source:[23]

Release history

Region Date Label
Australia[2] November 12, 2010 Universal Music
United Kingdom[24] November 15, 2010 Mercury Records
Germany[25] November 16, 2010 Universal Music
United States[26] Def Jam Records

References

  1. ^ "Rihanna shoots video for "What's My Name" off upcoming album Loud". mtv.com. 2010-09-30. Retrieved 2010-10-03.
  2. ^ a b "Australian release date". {{cite web}}: Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Retrieved= ignored (|access-date= suggested) (help)
  3. ^ "Rihanna working on new album".
  4. ^ a b c d "Rihanna reveals album title".
  5. ^ "Rihanna's Next Album To Rival 'Thriller'?".
  6. ^ "Rihanna Working With Taio Cruz On New Album. 2010-04-30. mtv.co.uk. MTV Networks.
  7. ^ Cline, Georgette "Rihanna Working with Producer Alex Da Kid on New Album". Rap-Up.com. Retrieved 2010-07-27.
  8. ^ "SEAN GARRET PENS RIHANNA'S NEXT ALBUM". 2010-03-02. MTVbase.com. MTV Networks.
  9. ^ "Rap-Up TV: Ne-Yo Reveals Album Details, Alter-Ego, & Writing for Rihanna". Rap-Up.com. Retrieved 2010-07-27.
  10. ^ Timberland and Rico Love Working On New Rihanna Album Rap-Up.com - Retrieved 2010-09-21.
  11. ^ "Shontelle and Rihanna".
  12. ^ "David Guetta on the disc".
  13. ^ "Drake working with Rihanna".
  14. ^ "Loud cover revealed".
  15. ^ http://www.dailymail.co.uk/tvshowbiz/article-1317010/Rihanna-goes-brightly-coloured-look-promotes-new-album-London.html?ito=feeds-newsxml
  16. ^ "Rihanna Dishes On New Album Loud, Acting In 'Battleship'".
  17. ^ a b "Rihanna premieres fifth album, Loud, in London".
  18. ^ "Only Girl (In the World) - Single - Australia". Itunes. Apple Inc. Retrieved 2010-09-10.
  19. ^ "'Only Girl (In the World)' Mainstream date". AllAccess. All Access Music Group. 2010-09-02. Retrieved 2010-09-11.
  20. ^ "'Only Girl (In the World)' Rythmic Date". AllAccess. All Access Music Group. 2010-09-02. Retrieved 2010-09-11.
  21. ^ "Only Girl Charts".
  22. ^ http://www.rap-up.com/2010/10/07/shontelle-talks-rihanna-asher-roth-collaborations/
  23. ^ http://www.mtv.com/news/articles/1649048/20100930/rihanna.jhtml Rihanna's Loud Has 'Lots Of Island Flavor'
  24. ^ United Kingdom release date Amazon.co.uk Retrieved on September 24, 2010
  25. ^ German release date Amazon.de Retrieved on September 24, 2010
  26. ^ "Loud releases on November 16, 2010". amazon.com. 7 September 2010. Retrieved 18 September 2010.
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