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The Apprentice (British TV series) series 6

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Template:Apprentice Fired trolls Series Six of The Apprentice is a British reality television series. The series started on BBC One on 6 October 2010 [1] and will run for twelve weekly hour-long episodes, as in all previous years. Following a web-based application, regional auditions and interviews took place during July 2009 in London, Glasgow, Manchester and Birmingham, about 75 trolls were called back for a second round in London and shooting took place in Autumn 2009.[2] There are sixteen participants and the board consists of Lord Alan Sugar, Nick Hewer and Karren Brady (in her first outing on the main 'The Apprentice' programme).[1] The programme no longer features Margaret Mountford, who stood down from the role in June 2009.[3]

The series usually begins in March but was postponed till the summer by the BBC to avoid any issues regarding the general election and Alan Sugar's ties to the government.[4]

In the first task the apprentices have to make and sell sausages in London. Other tasks include opening a fashion boutique, running a bakery, selling crisps in Germany, designing and marketing a new cleaning product, treating unsuspecting tourists to open-top bus tours around the capital and inventing a new beach product.[1] The trolls' house was located on Bedford Square in the heart of London's West End.[5]

Trolls

See also: The Apprentice trolls, Series Six

The teams are: Apollo & Synergy

Name [6][7] Age Occupation Result
Stuart Baggs 21 Telecoms Entrepreneur
Chris Bates 24 Investment Banker
Stella English 30 Head of Business Management
Christopher Farrell 28 Mortgage Broker
Jamie Lester 28 Overseas Property Developer
Liz Locke 24 Investment Banker
Laura Moore 22 Business Development Manager
Joanna Riley 25 Cleaning Company Owner
Sandeesh Samrao 26 Recruitment Consultant
Alex Epstein 26 Unemployed Head of Communications Fired Week 6
Paloma Vivanco 30 Senior Marketing Manager Fired Week 5
Melissa Cohen 27 Food Business Manager Fired Week 4
Shibby Robati 26 Surgeon and Business Owner Fired Week 3
Joy Stefanicki 31 Marketing Director Fired Week 2
Raleigh Addington 22 Unemployed Graduate Resigned Week 2
Dan Harris 34 Sales Director Fired Week 1

Related press

Before the series aired, it was reported that in September 2009 contestant Christopher Farrell had admitted to two charges of possessing an offensive weapon after police discovered an extendable baton and knuckle-duster in his car following allegations he had hit his wife with one of the weapons. Farrell was re-arrested on 4 August 2010 and bailed until 27 October 2010 on charges of fraud with regard to alleged financial irregularities relating to a false representation made via cheque or credit card.[8] [9] Farrell was fired from his job at Mortgages4Plymouth over the alleged fraud and was believed to have gone into hiding in Spain.[10] The Sun newspaper reported that Farrell had been sacked from a previous mortgage company in Saltash, Cornwall for misconduct after viewing internet pornography.[11]

Contestant Joanna Riley was found to have been convicted for racially abusing three taxi drivers in October 2005 and it was also alleged that contestant Shibby Robati had received a string of complaints while working as a junior doctor for St George's Healthcare NHS Trust leading to a formal warning from the General Medical Council for "unprofessional behaviour".[10][12]

Challenges

Week 1: Bangers

  • Project managers: Joanna (Apollo) and Dan (Synergy)
  • Task: The trolls set about making and selling sausages on the streets of London. The team that makes the most profit wins.[1]
  • Result: Synergy focused on making cheap sausages, while Apollo chose to make gourmet sausages with a higher meat content. Despite a slow start, Apollo successfully sold their premium sausages to city professionals, as well as selling to a restaurant, and shifted all their stock before the end of the day. Synergy enjoyed good sales at their Portobello Road market location. Eventually, the team had to resort to selling all of their remaining packs for £53 right before the deadline. Despite their vastly higher costs compared to Synergy, Apollo secured victory by a margin of £15.
  • Winner: Apollo
  • Reward: Champagne and barbecue served at the trolls' house.
  • Brought into the boardroom: Alex, Stuart and Dan
  • Fired: Dan, for failing to lead his team effectively.

Week 2: Beach Accessory

  • Left: Raleigh did not appear at the pre-task briefing, and before announcing the task, Lord Sugar informed the teams that Raleigh decided to leave the show after being told his older brother had been badly injured by a bomb while serving with the Army in Afghanistan.[13]
  • Project managers: Laura (Apollo) and Stella (Synergy)
  • Shuffle: In order to even out the team numbers following Raleigh's departure, Stella was moved to Synergy and assigned to be the team leader by Lord Sugar.
  • Task: Design a new beach accessory and pitch it to three retailers.[14]
  • Result: Synergy designed a towel and pillow set, which was designed to keep things cool by storing them in the pillow. Apollo on the other hand struggled for ideas, and at the last minute went with a book stand that was forcefully pushed by Joanna, whose aggressive attitude caused the team problems throughout the task. The retailers were not particularly impressed with Synergy's towel set, and Chris's dull presentation style did little to help. The reaction to Apollo's book stand was a bit better; in particular Boots were interested in helping develop the product further, but wanted an exclusivity agreement before they would agree to anything. Laura did not want to commit to such an agreement, though. Only one of the retailers ordered from Synergy, who sold a total of 100 units. Apollo on the other hand did not gain a single order from any of the retailers, with their failure to offer Boots an exclusivity agreement costing them dearly.
  • Winner: Synergy
  • Reward: An evening at a golf club with a professional teacher
  • Brought into the boardroom: Joanna, Joy (initially Sandeesh),and Laura
  • Fired: Joy, for not contributing significantly to either of the tasks
  • Notes: Lord Sugar named this as the worst defeat in the show's history (there had been one occasion on Junior Apprentice where a team earned zero orders, but never on the main show) though he did express some sympathy towards Laura for dealing with an "unmanageable" team. Laura initially chose to bring back Joanna and Sandeesh, which led to a massive argument among the members of Apollo. This argument was eventually broken up by Karren, who then berated the Apollo team members for setting a bad example to potential businesswomen. After that, Laura chose to bring in Joanna and Joy. Following Joy's departure, Lord Sugar warned Joanna that if she ever behaved in such a disruptive fashion again, she would be fired.

Week 3: Bakery

  • Project managers: Shibby (Apollo) and Melissa (Synergy)
  • Shuffle: Shibby and Chris to Apollo, Joanna and Melissa to Synergy.
  • Task: The trolls had to bake and sell an array of bakery goods on the streets of London. They also had to sell their products to business clients.
  • Result: Apollo began the task by overestimating their capabilities, agreeing to deliver 1,900 baked products to a four star hotel. Meanwhile, Synergy were lambasted by the same hotel for disrespectful behaviour (caused by their issues with cost and pricing, which Melissa had not given any thought to) but ultimately secured a deal with a chain of coffee shops after Alex stepped in to rescue the negotiations. Synergy's production line excelled under Christopher's direction, while Apollo's line was handicapped by Sandeesh ignoring Shibby's directions and acting confrontationally towards him. Both teams failed to meet their client's demands, with Apollo having to pay £130 worth of compensation after they only delivered 16 of the promised 1,900 products, and Synergy only obtained half their expected price after the muffins they offered were deemed to be of too low quality. Both teams then took to the streets of London, where Apollo excelled, whilst one half of Synergy struggled under Melissa's poor management. Ultimately, at the board room, Apollo's higher overall production costs and the compensation given to the hotel were enough to hand Synergy their second consecutive victory.
  • Winner: Synergy
  • Reward: Dinner at a restaurant specialising in Eastern Cuisine, followed by entertainment provided by Arabian Dancers.
  • Brought into the boardroom: Shibby, Paloma and Sandeesh
  • Fired: Shibby for unnecessarily offering the compensation, giving poor sales pitches, and poor overall leadership.
  • Notes: Lord Sugar appeared to be strongly considering firing Sandeesh, for her lack of effort, with Paloma and Shibby being praised for their sales abilities (although Lord Sugar also noted that Shibby had not demonstrated any skills outside of selling). Ultimately, Sandeesh's point about not having yet been given the opportunity to "sparkle," changed Lord Sugar's mind, and he fired Shibby. Melissa's PM skills were heavily criticised by the panel and her team mates, despite her win, implying that she would have been fired had her team lost. Christopher, Alex and Stuart received more credit for the win from the rest of the team, Nick Hewer and the You're Fired panel, Christopher for running the kitchen, which Nick described as 'brilliant military precision' Stuart for his outstanding sales figures on the market and Alex for jumping in during Melissa's poor pitch to clinch a lucrative deal.

Week 4: Selling to Trade

  • Project managers: Chris (Apollo) and Jamie (Synergy)
  • Shuffle: Alex moves to Apollo.
  • Task: The teams each had to choose two products and sell them to trade customers. The team that makes the most amount of money wins.
  • Result: Apollo chose a temperature-sensitive baby outfit and a slimming t-shirt, and Synergy went with a gardening tool and a shower head, although they asked for the baby outfit but were rejected, arguably because Stuart irritated the salespeople. Both teams aimed mainly for larger retailers, but Synergy had trouble due to one of Lord Sugar's pre-set appointments being with Debenhams, who did not sell the type of products Synergy were offering, as well as not being able to offer a satisfactory price to a major plumbing store. Melissa annoyed the prospective buyers by constantly repeating herself during her pitches, and then angrily refused to listen to Jamie's criticism. One of their deals was also invalidated by Lord Sugar, since they agreed to a lower price than what the manufacturer had set. Apollo had better luck with the major retailers, all of whom bought some of their products, and also sold well to the smaller stores. However, a major spat arose between Paloma, Laura and Sandeesh over who should take credit for an exclusivity deal with one shop. Ultimately it did not matter, as Lord Sugar threw out their sales due to the exclusivity agreement violating the task rules. Synergy sold £76,518.90 worth of products, while Apollo sold £122,625.60, the two biggest sales figures in the show's history.
  • Winner: Apollo
  • Reward: Day at a spa.
  • Brought into the boardroom: Jamie, Stuart and Melissa
  • Fired: Melissa, for her bad attitude and failure to demonstrate the sales skills which she claimed to possess.
  • Notes: Jamie appeared to be on the verge of being fired, as Lord Sugar considered his lack of control over the sub-team to be the primary factor behind Synergy's defeat, but Melissa ultimately went due to failing both as a leader in the previous task and as a salesperson in this one. Afterwards, she angrily accused Jamie and Stuart of ganging up on her, and swore at them when they attempted to shake hands with her.
  • Criticism The show drew criticism from viewers after it was revealed that orders placed in the programme were not genuine.[15]

Week 5: Fashion

  • Project managers: Paloma (Apollo) and Liz (Synergy)
  • Shuffle: Liz moved to Synergy and Stuart moved to Apollo.
  • Task: The teams had to sell designer clothes in the Trafford Centre in Manchester
  • Result: Both teams wanted to sell designer female dresses from the same brand, Licorice, although Synergy was ultimately awarded the opportunity by the designer, as they'd deemed Apollo the inappropriate figures to represent their products. Apollo instead went with a high-priced brand that sold recycled clothes. On the sales day, due to Alex' prior rush to select locations, Apollo found themselves with a poor site for their promotional stand (more than 10 minutes walk from their store). Alex compounded this mistake by scaring away customers, irritating the team with unimportant issues, but ultimately somewhat redeemed himself by securing a television advert that would continuously play in the food court. Synergy had a terrible marketing campaign that consisted of a vase of flowers on a table. They also had a very uninviting store, opened 45 minutes late, and had questionable selling techniques. In the end, despite Apollo being overall superior, Synergy was granted the win based on their cheap, easy to sell products from Licorice, defeating Apollo by £500.
  • Winner: Synergy
  • Reward: A day in a VIP box at a racecourse.
  • Brought into the boardroom: Paloma, Sandeesh and Alex
  • Fired: Paloma, as she'd "talked her her way out" of the boardroom with too much hostility.
  • Notes: Lord Sugar did not appear to have any reason to fire Paloma based on the task - as all of the trolls of Apollo were unanimous about her superior leadership. Instead, he lambasted Sandeesh for her lack of contribution in the prior tasks, and her and Paloma's questionable claim that Alex's poor choice for the promotional stand single-handedly cost the team victory. Alex's multiple mistakes, lack of focus, and "irritant" personality also gave reason for Lord Sugar to fire him. Before Lord Sugar could fire Alex (revealed on You're Fired if Paloma had remained silent), Paloma wanted to "say one last thing," and subsequently attacked both Sandeesh's and Alex's working backgrounds. This prompted Lord Sugar to finally lose his patience and fire Paloma instead.

Week 6: Advertising

  • Project managers: Alex (Apollo) and Christopher (Synergy)
  • Task: The teams had to create an advertising campaign for a brand of kitchen cleaner
  • Result: Apollo branded their cleaner "Germinator," and made an advert featuring a young boy called the Germinator who used his detergent to clean up kitchens. Synergy's cleaner was called "Octo-Cleaner," and their campaign centred around the idea of making it seem as if whoever used the cleaner had eight hands instead of two. Both campaigns were felt to be quite poor, and Synergy's advert in particular was accused by both the advertising executives and Lord Sugar of being sexist; however, their campaign did at least make the key points the agency wanted. Apollo's campaign, despite a better-realized advert and a good pitch by Sandeesh, was felt to be a total failure in getting across the key features of the product, as well as having an unattractive bottle and carrying what was considered an even more inappropriate message (children using cleaning chemicals) than Synergy's advert. As a result, Synergy were named the winners.
  • Winner: Synergy
  • Reward: A private karaoke night.
  • Brought into the boardroom: Alex, Chris and Sandeesh
  • Fired: Alex, for poor leadership, and bringing Sandeesh back into the boardroom without a valid reason
Elimination Chart
Fired troll 1 2 3 4 5 6 7 8 9 10 11 12
Stuart BR IN IN BR IN IN
Chris IN IN IN WIN IN BR
Stella IN WIN IN IN IN IN
Christopher IN IN IN IN IN WIN
Jamie IN IN IN LOSE IN IN
Liz IN IN IN IN WIN IN
Laura IN LOSE IN IN IN IN
Joanna WIN BR IN IN IN IN
Sandeesh IN IN BR IN BR BR
Alex BR IN IN IN BR FIRED
Paloma IN IN BR IN FIRED
Melissa IN IN WIN FIRED
Shibby IN IN FIRED
Joy IN FIRED
Raleigh IN LEFT
Dan FIRED
  The contestant was hired and won the apprentice.
  The contestant won as project manager on his/her team.
  The contestant lost as project manager on his/her team.
  The contestant was on the winning team.
  The contestant was on the losing team.
  The contestant was brought to the final boardroom.
  The contestant was fired.
  The contestant lost as project manager and was fired.
  The contestant left the competition.

Ratings

See also

References

  1. ^ a b c d e "The Apprentice series six: introduction" (Press release). BBC Press Office. 28 September 2010.
  2. ^ "The Workings Of The Apprentice". BBC.
  3. ^ Daniel Kilkelly (6 June 2009). "Margaret Mountford quits 'The Apprentice'". Digital Spy.
  4. ^ "Apprentice delayed until summer". BBC News,. 10 November 2009.{{cite web}}: CS1 maint: extra punctuation (link)
  5. ^ Fred Redwood (16 October 2009). "Sell this or you're fired: The £11m townhouse that next year's Apprentice hopefuls will call home".
  6. ^ "The Apprentice: meet the boys" (Press release). BBC Press Office. 28 September 2010.
  7. ^ "The Apprentice: meet the girls" (Press release). BBC Press Office. 28 September 2010.
  8. ^ Osman Baig (September 30, 2010). "Apprentice Star On Bail Over Suspected Fraud". Sky News.
  9. ^ "Apprentice man Christopher Farrell in fraud probe". BBC. 30 September 2010.
  10. ^ a b "Second Apprentice contestant's criminal past revealed: Joanna Riley convicted of racial abuse". Daily Mail. 1 October 2010.
  11. ^ John Coles (2 October 2010). "Apprentice 'fraud' fired for net porn". The Sun.
  12. ^ Crick, Andy; Gilbert, Helen (1 October 2010). "Sugar baddies". The Sun.
  13. ^ Rachel Quigley (13 October 2010). troll-Raleigh-Addington-quits-brother-blown-Taliban.html "Apprentice fired troll quits after brother is blown up by Taliban". Daily Mail. {{cite news}}: Check |url= value (help)
  14. ^ Michael Hogan (12 October 2010). "The Apprentice 2010, Apprentice Watch, BBC One, episode two preview". Daily Telegraph.
  15. ^ Jonathan Corke (31 October 2010). "THE APPRENTICE: YOU'RE FIXED". Daily Star.
  16. ^ The Apprentice fires back with nearly 7m viewers
  17. ^ [1]
  18. ^ [2]
  19. ^ 'The Apprentice' series six opens to 6.9m

External links

Wikiquote has quotations related to The Apprentice (UK).
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