Hip Hop Since 1978
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Hip Hop Since 1978 (HHS78) is a management and production company based in New York City. It was started by G. Roberson and Kyambo Joshua. G. Roberson is the current CEO of Hip Hop Since 1978 and President of the rap division at Atlantic Records. Kyambo Joshua is the Co-CEO of Hip Hop Since 1978 and President of the Urban Division at Columbia Records. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the early '90s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records, Hip Hop Since 1978's first official project was West's 2003 album, The College Dropout..[1] In January 2007, they partnered with Bryant Entertainment. As a result, they also manage the career of Lil Wayne. In January 2009, Kyambo and Columbia Records parted ways. Most recently HHS78 has signed Young Jeezy onto their management firm.[2] Rapper/actor Drake's in-house producer Noah "40" Shebib was recently signed by Hip Hop Since 1978 along with Keshown Cassell, both are known for their work on Drake's 2009 mixtape So Far Gone.
Clients
Staff
- Roc-A-Fella Records' former General Manager, Al Branch
- Director of Marketing Dara McIntosh.