Channel Awesome
| File:CA logo.png | |
| Industry | Online media |
|---|---|
| Founded | Naperville, Illinois, U.S. (2008) |
| Founder | Mike Michaud Bhargav Dronamraju Mike Ellis Doug Walker Rob Walker |
| Headquarters | , |
Key people | Mike Michaud, CEO Bhargav Dronamraju, CEP Doug Walker, Actor & Presenter Rob Walker, Screenwriter and Creative Content Officer (CCO) Holly Christine Brown |
| Revenue | $150,000 (2009) |
Channel Awesome is a Naperville-based online media production company. The company was created in 2008 by Mike Michaud (Chief executive officer), Mike Ellis (former Chief operating officer) and Bhargav Dronamraju (Chief executive producer). Channel Awesome currently operates the That Guy with the Glasses website, joined by Bar Fiesta in November 2009, and Blistered Thumbs in November 2010. All of Channel Awesome's content is hosted by Blip.tv. The company is believed to have earned $150,000 in 2009, the majority of which came from advertising through their site and web series. Robert Walker, Doug of That Guy with the Glasses' brother, is also the company's Creative Content Officer in charge of finding and picking up talent for the website.
History
Mike Michaud created Channel Awesome with two others after they were laid off from Circuit City in 2007. The three discussed the idea of such a company while still employed but their dismissal was the impetus to put their plans into action. Michaud has stated that "If we didn't lose our jobs, [the business] wouldn't have happened anytime soon."[1]
The company's first website is That Guy with the Glasses based on the characters created by Douglas Walker. Walker had previously hosted these through YouTube but they were repeatedly removed under suspicion of copyright infringement. The site was launched in April 2008.[2] The site was also featured in Entrepreneur magazine on December 2009[3] where the history of the site was discussed as well as the plans for the future. The site later expanded to feature content from various other contributors.
Douglas Walker's The Nostalgia Critic show averages about 600,000 viewers per week and the That Guy with the Glasses site as a whole has 18.5 million page views per month.[1][2][4] This is expected to increase following content-provider Blip.tv's deal with YouTube in July 2009.[5]
The site earns more than $10,000 per month in advertising revenue and has received over $11,000 in online donations from viewers. The company expects to earn $150,000 by the end of the year. In the third quarter of the 2009 Fiscal year, Walker's shows earned $53,000. This revenue was generated by run of network from Puma and Starburst.[1][2][5] The production costs of Channel Awesome's web series are minimal, requiring just a camera, software and the stars of the shows themselves. According to Walker, "these people are cheap to get because we are happy to see any amount of money." Channel Awesome's ability to attract a significant audience with such low expenditure is having an effect on video entertainment production.[2][5]
On December 5, 2009, the company held a donation drive for the Ronald McDonald House charity. The donation drive lasted on the upwards of seven hours and raised $26,400.During the event, calls were taken, prizes were awarded to people who donated large sums of money and videos featuring the talent on the site were aired. The donation drive was extended a few more days making the grand total $32,200.[6][7][8] The drive itself was also archived on ThatGuyWithTheGlasses for all to see.
Channel Awesome has plans to build on the success of That Guy with the Glasses with a network of new websites including Bar Fiesta (covering Chicago entertainment and nightlife) and Inked Reality for anime and comic books. Blistered Thumbs (a spin off incorporating the current site's videogame content) was launched November 4, 2010 as the beginning of the new Channel Awesome network. Mike Michaud told the Chicago Sun-Times that he has 300 new show ideas in the works, intends to discover more performers like Walker, and has plans to increase revenue through sponsorship and merchandising.[2][9]
See Also
References
- ^ a b c Meyer, Ann (July 6, 2009). "Growing breed of accidental entrepreneur has recession to thank for business creation". Chicago Tribune. Retrieved 10 July 2009.
- ^ a b c d e Spirrison, Brad (July 6, 2009). "Entertainers don't need TV break to hit it big". Chicago Sun-Times. Retrieved July 30, 2009.
- ^ Daley, Jason (December 2009). "The Entrepreneur Economy". Entrepreneur Magazine. Retrieved December 2009.
{{cite news}}: Check date values in:|accessdate=(help) - ^ Graham, Jefferson (February 13, 2009). "Blip.tv gives videomakers a chance to be a star". USA Today. Retrieved July 30, 2009.
- ^ a b c Learmonth, Mike (July 28, 2009). "Blip.tv Brings Programs to YouTube, Ads to 'Channel Awesome'". Advertising Age. Retrieved July 30, 2009.
- ^ "Charity Aftermath". That Guy With The Glasses. December 10, 2009. Retrieved December 10, 2009.
- ^ "The Charity You Made Possible!". That Guy With The Glasses. December 24, 2009. Retrieved December 24, 2009.
- ^ "That Guy With The Glasses-Ronald McDonald House Charities of Chicagoland & Northwest Indiana". Ronald McDonald House Charities. December 2009. Retrieved December 2009.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "Status of the Site 6/5/09". That Guy With The Glasses. June 5, 2009. Retrieved July 30, 2009.